Vice President, Head of Agencies
Confirmed on the employer's own hiring board on Sep 24, 2026. First seen by Alion on Aug 14, 2026.
About Tunnl
Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.
Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.
Role Overview
Tunnl is seeking a VP, Head of Agencies to lead our Agency go-to-market strategy, based onsite in Arlington, VA. This role owns the full agency channel for Tunnl - driving net new agency sales and expanding revenue within our existing agency relationships.
Reporting to our Chief Revenue Officer, this VP will build and scale Tunnl's agency go-to-market function end-to-end, owning revenue targets while coordinating closely with our Brand/Corporate, Public Affairs, and Partnerships teams to keep agency strategy aligned with the rest of the business. Success looks like a growing, well-managed agency channel that becomes a durable, repeatable source of recurring revenue for Tunnl.
Responsibilities
Own and grow net new agency sales pipeline, from prospecting through close, across media agency holding companies, independent agencies, and adjacent partners.
Deepen and expand revenue within Tunnl's existing agency accounts, identifying new use cases and cross-sell opportunities.
Define and execute Tunnl's Agency GTM strategy, including targets, pricing approach, and partnership structure.
Coordinate closely with Brand/Corporate, Public Affairs, and Partnerships teams to align agency strategy with broader company priorities.
Represent Tunnl externally as the executive face of our agency relationships, building senior-level trust with agency leadership.
Report on pipeline, revenue, and channel performance to the CEO and CRO, informing broader commercial strategy.
What Success Looks Like
Bring deep knowledge of the agency ecosystem and a strong understanding of its business models, priorities, and evolving needs.
Build trusted relationships with senior agency leaders by listening carefully, offering informed perspective, and consistently delivering value.
See opportunities before they are obvious and can translate them into compelling partnerships, products, and revenue strategies.
Pair ambitious thinking with operating discipline, using clear goals, data, and accountability to drive results.
Thrive in a growing company where you can create structure, make thoughtful decisions with incomplete information, and move quickly from idea to execution.
Lead with influence across functions, bringing sales, customer success, product, marketing, and leadership together around a shared agency strategy.
Develop high-performing teams by setting a clear direction, giving people meaningful ownership, and creating a culture of candor and continuous improvement.
Stay close to customers and the market, turning what you learn into practical insights that shape Tunnl’s broader strategy.
Approach challenges with curiosity, sound judgment, humility, and a genuine desire to help agencies-and Tunnl-succeed.
Required Qualifications
10+ years of experience in agency, media, or partnership sales leadership, with a track record of building and scaling agency go-to-market functions.
Experience selling into or partnering with media agency holding companies.
Experience working with social platforms and/or DSPs, whether as a sales partner, channel lead, or platform-side agency lead.
Experience owning net new sales, channel sales, and account expansion targets simultaneously at a senior level.
Interest in building and scaling a go-to-market function from the ground up at a fast-growing data and insights company.
Preferred Qualifications
MBA or other advanced degree.
Have built and/or led revenue generating teams.
Why You Should Apply:
Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.
A friendly, welcoming, and supportive culture with regular social and team events.
Comprehensive benefits with excellent medical, vision, and dental coverage.
Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).
Flexible hybrid work policy.
Flexible paid vacation plus 80 hours of paid sick leave.
10 paid company holidays per year.
401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).
Cell phone reimbursement stipend.
Monthly parking or commuter stipend for VA-based employees.