{"id":3355601,"url":"https://alion.io/job/turvo-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":693484,"name":"Turvo","domain":"turvo.com","url":"https://alion.io/company/turvo","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dallas, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":96000,"max_usd":178000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1276},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Workspace","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Reddit","optional":false},{"name":"Slack","optional":false}],"status":"live","first_seen_at":"2026-10-27T18:30:38Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-01T20:34:26Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"About Turvo\nTurvo provides a collaborative Transportation Management System (TMS) application designed specifically for the supply chain. Turvo Collaboration Cloud connects freight brokers, 3PLs, shippers, and carriers to unite supply chain ecosystems, delivering outstanding customer experiences, real-time collaboration, and accelerated growth. The technology unifies internal and external systems, providing one end-to-end solution that streamlines operations, enhances analytics, and automates business processes while eliminating redundant manual tasks. Turvo’s customers include some of the world’s largest Fortune 500 logistics service providers and shippers as well as small to mid-sized freight brokers. Turvo is based in Dallas, Texas, with offices in Hyderabad, India. (www.turvo.com).\nAbout the Role\nTurvo is seeking a results-driven Digital Marketing Manager to lead the development, execution, and optimization of our digital marketing strategies. This role will be responsible for driving brand visibility, attracting qualified prospects, generating sales pipeline, and contributing directly to revenue growth through integrated, data-driven marketing programs.\nThe ideal candidate is a hands-on digital marketing strategist with deep expertise in search engine optimization (SEO), Answer Engine Optimization (AEO), paid media, website optimization, marketing automation, and performance analytics. They understand how to leverage digital channels to engage B2B buyers throughout the customer journey, convert interest into qualified opportunities, and continuously improve marketing ROI.\nThis individual will own Turvo's digital demand generation strategy, combining inbound marketing, paid acquisition, account-based marketing (ABM), and lifecycle campaigns to accelerate new customer acquisition and support customer engagement and retention.\nPrimary Responsibilities\nDigital Marketing Strategy & Execution\nDevelop, own, and execute a comprehensive digital marketing strategy designed to increase qualified website traffic, generate inbound leads, build sales pipeline, and support annual recurring revenue (ARR) growth.\nPlan, execute, and optimize integrated digital campaigns across paid search, organic search, social, email, retargeting, and other relevant channels.\nManage digital marketing budgets and optimize channel investments based on performance, conversion rates, customer acquisition costs, and pipeline contribution.\nIdentify and test new digital channels, technologies, and tactics to expand reach and improve demand generation performance.\nSEO, AEO & Website Optimization\nOwn Turvo's SEO and AEO strategies to improve organic search visibility, increase high-intent traffic, and strengthen brand discovery across traditional search engines and AI-powered search platforms.\nDevelop and execute keyword, content, technical SEO, and on-page optimization strategies to improve search rankings and organic lead generation.\nPartner with internal teams and agencies to optimize website content, landing pages, calls to action, and conversion paths to improve visitor-to-lead conversion rates.\nMonitor website performance, user behavior, and conversion metrics to identify opportunities for continuous improvement.\nPaid Media & Digital Advertising\nDevelop, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other relevant B2B advertising platforms with agency partners. \nOwn campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization.\nContinuously evaluate campaign performance against key metrics, including cost per lead, cost per opportunity, conversion rates, and pipeline ROI.\nDevelop retargeting and audience segmentation strategies to engage high-intent prospects and accelerate conversion.\nMarketing Automation, ABM & Lead Nurturing\nLeverage HubSpot to build and optimize automated marketing workflows, lead nurturing programs, segmentation strategies, and lifecycle campaigns.\nDevelop targeted ABM campaigns to engage high-value accounts and key decision-makers within Turvo's priority industries and market segments.\nPartner closely with Sales to align digital marketing initiatives with account priorities, pipeline objectives, and buyer engagement strategies.\nOptimize lead capture, lead scoring, lead routing, and nurturing processes to improve marketing-to-sales conversion.\nAnalytics, Reporting & Performance Optimization\nEstablish and monitor KPIs across digital channels, including website traffic, engagement, lead generation, conversion rates, marketing-sourced pipeline, and revenue attribution.\nUtilize Google Analytics (GA4), HubSpot, and other reporting tools to evaluate campaign effectiveness and identify opportunities for optimization.\nDevelop dashboards and reporting frameworks that provide visibility into marketing performance and ROI.\nPresent campaign results, insights, and strategic recommendations to Sales and executive leadership.\nApply data-driven insights, testing, and continuous experimentation to improve campaign efficiency and maximize marketing investment.\nCross-Functional Collaboration\nCollaborate with Sales, Product Marketing, and other internal stakeholders to develop compelling messaging, digital content, and campaigns aligned with Turvo's growth objectives.\nPartner with content and creative resources to develop high-performing digital assets, including landing pages, advertising creative, emails, and campaign content.\nStay current on emerging digital marketing trends, AI-driven marketing technologies, and evolving B2B buyer behaviors.\nQualifications, Skills & Experience\n5-7 years of experience developing and executing B2B digital marketing and demand generation strategies, preferably within SaaS, enterprise technology, logistics, or supply chain software.\nBachelor's degree in Marketing, Business, Communications, or a related field.\nDemonstrated success driving measurable results through digital marketing, including qualified lead generation, pipeline growth, and marketing ROI.\nStrong expertise in SEO, AEO, Google Ads, Google Analytics (GA4), paid social advertising, and conversion rate optimization.\nAdvanced proficiency in HubSpot, including Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting.\nExperience managing LinkedIn advertising and other B2B paid media platforms.\nStrong understanding of website optimization, landing page performance, content strategy, and digital buyer journeys.\nExperience developing and executing ABM campaigns, email nurture programs, and audience segmentation strategies.\nStrong analytical skills with the ability to translate marketing performance data into actionable strategies and measurable business outcomes.\nExperience managing digital marketing budgets and evaluating campaign performance against acquisition costs and pipeline contribution.\nFamiliarity with AI-powered marketing tools and emerging search and content discovery trends.\nProficiency with collaboration and creative tools such as Slack, Canva, and Google Workspace.\nExcellent project management, communication, and cross-functional collaboration skills.\nA proactive, resourceful, and hands-on approach, with the ability to independently manage multiple initiatives in a fast-paced 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