{"id":3963889,"url":"https://alion.io/job/twinings-category-manager","title":"Category Manager","company":{"id":685544,"name":"Twinings","domain":"twinings.co.uk","url":"https://alion.io/company/twinings-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":null},"role":"Operations","role_family":"Operations","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-08T13:09:32Z","employer_posted_date":"2026-11-08","last_verified_at":"2026-11-09T23:35:36Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Great People Work Here.\nTwinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.\n\nJob Purpose\n\nIn this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth. Through compelling, data-led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best-in-class execution. As a champion of data and insight, you will embed category thinking into decision-making and drive a consistent, commercially focused approach across the business.\nKey Responsibilities\nCategory Leadership & Retailer Engagement\nEffectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & strong story telling \nLeading internal team alignment when preparing for retailer reviews \nDevelop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value.\nTimely completion of presentation decks ahead of scheduled meetings\nPartner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans.\nFast turnaround on responses to retailer questions & follow up actions \nAbility to present the story to the retailer, and to effectively respond to their on-the-spot queries \nContributing to Commercial Performance\nPlaying a key role in commercial planning discussions for retailer negotiations / engagements \nPlay a lead role in the ongoing review of Net Revenue Management within the business\nEffective contribution to the monthly IBP meetings, with clear recommendations flowing through to Leadership Team where required \nInvolvement in annual budgeting process including development of modelling tools to assist in the planning approach \nBuilding a strong relationship with Finance Business Partner \nContinue to evolve the category planning approach taking into account learnings each year \n Sharing Knowledge\nMonitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift.\nKey category performance commentary & supporting data shared with the team as required \nOn time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review) \n Weekly tracking and reporting on NPD performance + completion of 13wk post launch review \n Effective use of category data to guide business decision making & negotiation planning \n Contribution to global & local reporting requirements \nSupport in Channel development\nIdentify and assess category-led growth opportunities across established and emerging channels, using evidence on consumers, occasions, routes to market and channel economics.\nPartner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels.\nSupport retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition.\nSkills, Knowledge and Expertise\nQualifications, licences and experience\nTertiary qualification in business, marketing, commerce or a related discipline.\nExperience in Category Management within an FMCG organisation \nExperience using multiple data and insight sources to shape customer or commercial decisions.\nExperience supporting range reviews, customer planning and insight-led retailer engagement.\nIntermediate experience with Excel and PowerPoint\n Super user of data tools including IRI, Quantium, Coles Synergy & Unify\nWorked cross-functionally and collaborated with other departments to share insights\n Developed customer specific insights that have led to action or change to improve performance\n Professional competencies (knowledge, skills and abilities)\nIn-depth understanding of Australian grocery landscape & customer dynamics\nUnderstanding of pricing and promotional strategies & outcomes\nRange and space planning & sku prioritisation\nBuilding NPD forecasts & assumptions based on market benchmarks\nUnderstanding of relevant health metrics of brands\n Personal Attributes and Motivations\nAnalytical: analyzes information and data thoroughly and puts in place plans to achieve long range success\nAttention to detail: sets high standards for excellence and ensures work outputs are highly accurate\nInquisitive: is curious and seeks out information; doesn’t take information at face value\nAuthenticity: demonstrating openness and honesty and acts with integrity when dealing with data and analytics\nTeam Player: works collaboratively with others to achieve goals, puts team needs ahead of own needs. Is open and honest with others.\nAdaptability: embraces and is comfortable with change and ambiguity; able to operate in environment with limited structure and constant change\nResults driven: strives to excel in own work and profession\nOrganised: is planned and structured in approach\n\nBenefits\nAdditional 1% Superannuation\nFlexible / Hybrid working options \nBirthday Day Leave\nDiscounted Twinings Co products\nAccess to LinkedIn Learning \nAccess to ABF Networking, connect, collaborate, and grow across the ABF Group.","description_format":"text","description_chars":5560,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Hybrid work"],"hiring_locations":[{"name":"Australia","iso":"AU","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Soft Drinks"],"lifecycle":[{"event":"open","at":"2026-11-09T13:09:32Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":17,"reasons":["conf:1","win:early"],"computed_at":"2026-11-10T01:11:27Z"},"pay":null,"html_url":"https://alion.io/job/twinings-category-manager","json_url":"https://alion.io/job/twinings-category-manager.json","meta":{"generated_at":"2026-11-10T01:11:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2629,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685544},"rest":"https://alion.io/mcp/rest/get_company?id=685544"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftwinings-category-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftwinings-category-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftwinings-category-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/twinings-category-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftwinings-category-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3963889}},{"tool":"search_jobs","arguments":{"company":"twinings.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3963889},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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