{"id":2846289,"url":"https://alion.io/job/twinings-crm-data-manager","title":"CRM & Data Manager","company":{"id":685544,"name":"Twinings","domain":"twinings.co.uk","url":"https://alion.io/company/twinings-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0.25,"time_to_fill_p50_days":14,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Andover, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":139000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":34},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":true},{"name":"LinkedIn","optional":true},{"name":"Salesforce","optional":true},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-10-18T11:11:01Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-22T19:13:07Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Andover\nGreat People Work Here\n\nAre you searching for a career with bags of variety, in an environment that celebrates differences and empowers collaboration, which values people and will encourage you to make an impact? Do you want the freedom to explore, and the opportunities to find new ways and to innovate? If so, TwiningsOvo delivers.\nWe’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high.\nThe Global CRM & Data Manager will support the adoption, optimisation and day-to-day operation of the CDP/CRM platform across global markets. Working closely with local teams, technical partners and the Global Product Owner, this role helps ensure markets are able to effectively leverage consumer data to deliver targeted consumer experiences and maximise platform value.\nThe role focuses on driving platform utilisation, supporting implementation and activation initiatives, sharing best practices, and monitoring performance to help markets unlock the full potential of consumer data and CRM capabilities.\nKey Responsibilities\nPlatform Adoption & Enablement\nSupport local markets in the effective use of the CDP/CRM platform.\nProvide guidance on platform capabilities, features and best practices.\nAssist markets in developing data-driven consumer journeys and campaigns.\nPromote consistent ways of working and encourage adoption of agreed standards and processes.\nMarket Support\nAct as a key point of contact for local market teams on CRM and consumer data-related queries.\nSupport markets with consumer segmentation, campaign setup and audience activation.\nAssist in translating business requirements into platform solutions.\nShare successful use cases and lessons learned across markets.\nTraining & Capability Building\nDeliver training sessions and onboarding programmes for new users.\nDevelop and maintain user guides, toolkits and training resources.\nSupport capability building across marketing and digital teams.\nEncourage knowledge sharing and continuous learning across the CRM community.\nPlatform Optimisation\nIdentify opportunities to improve platform utilisation and campaign effectiveness.\nMonitor platform performance and adoption metrics.\nSupport testing and rollout of new features and enhancements.\nGather feedback from markets and communicate improvement opportunities to the Global Product Owner and platform partners.\nData & Consumer Experience Activation\nSupport the creation of audiences, segments and automated consumer journeys.\nWork with local teams to improve data capture and profile enrichment activities.\nAssist in the delivery of personalised consumer experiences across digital touchpoints.\nHelp ensure consumer data is leveraged effectively to improve engagement and campaign performance.\nReporting & Insights\nProduce regular reports on platform adoption, user engagement and campaign performance.\nAnalyse CRM performance trends and identify opportunities for optimisation.\nSupport the development of dashboards and KPI reporting.\nProvide insights and recommendations to improve effectiveness and ROI.\nStakeholder Management\nBuild effective relationships with local marketing, digital and technology teams.\nCollaborate with external vendors and implementation partners as required.\nSupport governance processes and ensure alignment with agreed platform standards.\nSkills, Knowledge and Expertise\nEssential\nExperience working with CRM, CDP or marketing automation platforms.\nStrong understanding of consumer data, audience segmentation and customer lifecycle marketing.\nExperience supporting digital marketing campaigns and consumer engagement programmes.\nStrong stakeholder management and communication skills.\nAbility to translate business needs into practical CRM solutions.\nExperience delivering training and supporting user adoption.\nAnalytical mindset with the ability to interpret performance data and generate actionable insights.\nStrong organisation and project coordination skills.\nExperience working within a global or multi-market organisation.\n Desirable\nExperience with Salesforce Marketing Cloud, Bloomreach, Adobe, Braze or similar CRM/CDP platforms.\nKnowledge of consumer journey design and personalisation.\nUnderstanding of data privacy and consent management principles.\nBasic SQL knowledge.\nBenefits\nYearly bonus based on personal contribution and financial performance \nFlexible working options \n25 days holiday plus 8 bank holidays and the option to buy and sell holidays \nOnsite Gym and Wellbeing Centre \nPerkbox - employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more \nPension scheme with your contributions matched for up to 10% of your salary \nCycle to work scheme \nSimplyHealth Cash plan \nOnsite Staff shop and online staff discounts \nBupa Private Medical Insurance \nCompetitive Car Allowance \nElectric Car Scheme\nAccess to LinkedIn Learning \nAccess to ABF Networking, connect, collaborate, and grow across the ABF Group.","description_format":"text","description_chars":5213,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Flexible schedule","Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Soft Drinks"],"lifecycle":[{"event":"open","at":"2026-10-19T11:11:01Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.85,"p_room":1,"age_days":3,"expected_fill_days":14,"reasons":["conf:1","win:early"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/twinings-crm-data-manager","json_url":"https://alion.io/job/twinings-crm-data-manager.json","meta":{"generated_at":"2026-10-22T22:38:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7945,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685544},"rest":"https://alion.io/mcp/rest/get_company?id=685544"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftwinings-crm-data-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftwinings-crm-data-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftwinings-crm-data-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/twinings-crm-data-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftwinings-crm-data-manager"}]}