{"id":2125741,"url":"https://alion.io/job/twinkl-senior-data-analyst-b2b-sales","title":"Senior Data Analyst (B2B Sales)","company":{"id":1799317,"name":"Twinkl","domain":"twinkl.com","url":"https://alion.io/company/twinkl-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Tribepad","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":null,"max":70000,"currency":"GBP","period":"year","gross":null,"usd_annual":92512},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"BigQuery","optional":false},{"name":"GCP","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"A/B Testing","optional":true}],"status":"live","first_seen_at":"2026-10-09T00:32:49Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-20T13:30:03Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"Job Introduction\nSenior Data Analyst (B2B Sales)\nSalary: Up to £70,000\nLocation: Sheffield HQ / Hybrid / Remote (Must be UK Based)\nTwinkl is on an exciting journey to redefine how we serve our global teaching community through data. We're building a world-class data function to power the next generation of our data platform, with modern tools and practices at our core. Introducing new tools and concepts and elevating the business to a higher standard of Data Literacy.\nAs a Senior Data Analyst with a track record of using data to improve growth and funnel strategies, you will be a pivotal part of our dynamic Team of 20+ data professionals, helping to unlock the full potential of our extensive datasets.\nAs a Senior Data Analyst, you will play a fundamental role in supporting an area's strategy through data-driven insights. You will collaborate closely with the B2B team to understand their objectives, analyse user behaviour, and identify opportunities for improvement. Your expertise in data analytics and insight delivery will enable you to uncover user frictions, hidden patterns, measure performance and make meaningful recommendations.\nWhat will you be doing?\nBuild strong relationships with Product, Growth and cross-functional teams to understand business objectives and translate them into actionable analytical focus areas\n\nDeliver deep insights and clear recommendations that shape the area strategy and drive innovation, growth, and customer value\n\nIdentify and monitor key performance indicators (KPIs), developing strategies to improve them through data-driven experimentation and optimisation\n\nPartner with Product Managers and Business Area Leads to conceptualise, prioritise, test, and launch new products and features based on data insights\n\nAnalyse A/B and multivariate tests to measure the impact of new features, content, and campaigns on user acquisition, engagement, and retention\n\nSupport digital analytics tracking by gathering requirements, raising implementation requests, and performing debugging and QA\n\nCollaborate with Data Engineering teams to ensure data quality, define data requirements, and improve data collection processes\n\nIndependently troubleshoot tracking issues and escalate complex problems to technical specialists when needed\n\nStay current with developments in GCP, analytics tools, and trends in digital product and subscription businesses\n\nWhat do we need from you?\nHas extensive experience in a data or analytics role, ideally within an eCommerce or subscription-based business\n\nDemonstrates a proven track record of analysing user behaviour by querying raw data from analytics platforms (e.g. GA4, Adobe Analytics) and delivering insights that drive measurable business outcomes in a fast-paced environment\n\nProficient in SQL and BigQuery, with experience using data visualisation tools (we use Looker Studio and Tableau); Python is a plus but not essential\n\nDeep understanding of key eCommerce and subscription metrics such as Sessions, Bounce Rate, Conversion Rate, Retention, Churn, LTV, and ARPU\n\nStrategic thinker with a strong grasp of experimentation principles, including A/B testing and experimental design methodologies\n\nExcellent prioritisation and time management skills; comfortable working to deadlines and managing multiple tasks\n\nConfident communicator who can present complex data and insights clearly to a range of stakeholders, including the Executive Team\n\nWhat’s in it for you ?\n\nA friendly, welcoming and supportive culture. We believe work should be fun and always put people before process\n\nFlexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best\n\n33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave\n\nAn additional day of annual leave, a Me Day, to take time for yourself\n\nCharity day to volunteer and support a registered charity of your choice\n\nWestfield Health (including Health Club discount and Westfield Rewards discount and cashback)\n\nLearning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business\n\n4 x annual salary death in service life assurance\n\nEnhanced pension after long service\n\nEnhanced parental and adoption leave after long service\n\nQuarterly awards designed to reward and recognise our wonderful Twinkl employees\n\nSeasonal events for all UK employees so you can catch up with your new colleagues in person\n\nTwinkl Subscription\n\nAt Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.\nApply for this job","description_format":"text","description_chars":4964,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Flexible schedule","Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["B2B Commerce"],"lifecycle":[{"event":"open","at":"2026-10-09T00:32:49Z"}],"visa":[],"liveness":{"score":21,"band":"cold","label":"Long shot","p_open":1,"p_active":0.587,"p_room":0.35,"age_days":11,"expected_fill_days":5,"reasons":["conf:1","velocity","win:tail"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":92512,"is_top_pay":false},"html_url":"https://alion.io/job/twinkl-senior-data-analyst-b2b-sales","json_url":"https://alion.io/job/twinkl-senior-data-analyst-b2b-sales.json","meta":{"generated_at":"2026-10-20T17:11:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19628,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1799317},"rest":"https://alion.io/mcp/rest/get_company?id=1799317"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftwinkl-senior-data-analyst-b2b-sales"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftwinkl-senior-data-analyst-b2b-sales"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftwinkl-senior-data-analyst-b2b-sales"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/twinkl-senior-data-analyst-b2b-sales\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftwinkl-senior-data-analyst-b2b-sales"}]}