{"id":2190136,"url":"https://alion.io/job/ultimate-performance-senior-crm-manager","title":"Senior CRM Manager","company":{"id":686691,"name":"Ultimate Performance","domain":"ultimateperformance.com","url":"https://alion.io/company/ultimateperformance","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":83,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":25,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":55000,"max_usd":111000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":81},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-09T17:37:26Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-12T14:34:20Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Who We Are\nUltimate Performance was founded for one simple reason. We wanted to create the most effective method of personal training. On a journey that started with one small gym in London, today we are operating 26 gyms across 9 countries in some of the biggest cities in the world.\nTo put it simply, we are obsessed with improving what we offer, and with remaining at the forefront of forward-thinking, real-world applications of all aspects of physical conditioning. We eat, sleep, and breathe health and fitness. We are constantly driven by the incredible sense of fulfilment we feel when we help someone achieve their goals, no matter if they are an elite athlete or a middle-aged housewife. We believe that any can positively change themselves and their bodies, and we will move heaven and earth to ensure that each person who enters our premises leaves feeling happier, more confident, and healthier.\nWe are here to get a very specific job done. That job is the one that you set for us, to achieve your own unique version of improved health, fitness and/or physical appearance. We don’t stand back; in fact, we get stuck right into every aspect of your life that you are prepared to open up to us. No other way is appropriate for the commitment and investment that you should be making in your health.\nThe Role\nWe’re looking for a highly hands-on, commercially minded Senior CRM Manager to take ownership of CRM activity across our growing business, supporting 25 gyms across multiple international markets.\nThis is an exciting opportunity for a CRM specialist who loves getting under the skin of customer data, building sophisticated automated journeys and turning insight into meaningful customer experiences. You’ll play a key role in shaping how we communicate with customers at every stage of their journey, from initial enquiry and onboarding through to retention, reactivation and referrals.\nWorking across both marketing and operational CRM, you’ll use Bloomreach as our core customer data and CRM platform to build, manage and optimise journeys and communications that deliver real commercial impact while supporting an exceptional customer and gym experience.\nThis is a role for someone who enjoys being in the detail: confidently navigating complex journey logic, solving technical challenges and making sure every communication is relevant, timely and effective.\nWhat You’ll Do\nOwn the customer journey: Build, manage and optimise automated journeys across the full customer lifecycle, including prospects, enquiries, bookings, new customers, active customers, lapsed customers and referrals.\nDeliver seamless customer communications: Manage operational CRM activity such as booking confirmations, reminders, onboarding messages, service updates and other key customer touchpoints.\nMake personalisation count: Use Bloomreach data, behavioural insights and segmentation to deliver targeted, relevant communications that improve engagement and customer experience.\nManage multi-channel CRM: Build and deliver communications across email, WhatsApp, app and other relevant channels.\nSupport global marketing campaigns: Execute CRM activity across seasonal campaigns, pricing changes, gifting, promotions and wider regional and global marketing initiatives.\nDrive performance and optimisation: Monitor campaign and journey performance, run tests and continuously improve content, timing, audiences and conversion.\nMaintain exceptional standards: Ensure strong quality assurance, data accuracy and deliverability across all CRM activity and markets.\nWork cross-functionally: Partner with Marketing, Growth, Digital, Technology and Operations to support integrations, data flows and operational requirements.\nBring CRM expertise to the business: Identify opportunities, share insights and recommend new ways to improve customer engagement, retention and commercial performance.\nRequirements\nWhat we’re looking for\nStrong experience in CRM, lifecycle marketing or marketing automation, ideally in a fast-paced, multi-location or multi-market business.\nHands-on experience with Bloomreach or a comparable CRM/CDP platform, such as Salesforce, HubSpot or Braze.\nA proven track record of designing, building and optimising complex automated customer journeys.\nA strong understanding of customer data platforms, segmentation, personalisation, behavioural data and journey logic.\nExperience managing CRM communications across multiple channels, with an understanding of both marketing and operational messaging.\nAn analytical and commercially focused mindset, with the ability to turn performance data into actionable improvements.\nA highly organised approach, excellent attention to detail and a commitment to quality assurance.\nTechnical confidence and a practical, problem-solving mindset. You’re comfortable working directly in the platform and taking ownership of challenges independently.\nThe ability to manage multiple projects and competing priorities while working collaboratively with teams across the business.\nWhy join us\nYou’ll have the opportunity to make a real impact on how we connect with our customers across 25 gyms and multiple international markets. With ownership of a broad and evolving CRM programme, you’ll be able to shape customer journeys, improve the customer experience and directly influence engagement, retention and business growth.\nIf you’re a hands-on CRM expert who combines technical know-how with commercial thinking and a passion for creating better customer experiences, we’d love to hear from you.\nWhat we value\nAt UP, we believe in high standards and personal accountability. We look for people who embody our values:\nResults-Driven: You focus on outcomes that genuinely move the needle\nOwn It: You take full ownership, wins, failures, & everything in between.\nPassion for Progress: You’re driven by growth, not just the finish line.\nSupportive & Personalised: You adapt your approach because no two people (or challenges) are the same\nBenefits\nWhat You’ll Get\nHere’s what you can expect when you join the UP team:\n25 days holiday, plus bank holidays \nPension scheme: salary sacrifice with employer contributions \nSimply Health policy: claim back costs for dental, optical, physio, massage & more \nExclusive UP discounts, including 40% off our supplements, books, and partner offers \nPersonal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one \nSalary sacrifice benefits: Cycle to Work, Tech, and Home schemes \nEmployee Assistance Programme: free 24/7 mental health, counselling, and financial advice \nHybrid working: two days per week working from home \nIf you want to build a brand rather than simply manage social accounts, this is the role for you.\nAll job applicants are required to have a valid right to work.\nYour data will be stored by Ultimate Performance and will be used by our HR and recruitment teams for the purpose of managing your application","description_format":"text","description_chars":6983,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness","Athlete Training"],"lifecycle":[{"event":"open","at":"2026-10-09T17:37:26Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-10T06:21:00+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":25,"reasons":["conf:3","win:early"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/ultimate-performance-senior-crm-manager","json_url":"https://alion.io/job/ultimate-performance-senior-crm-manager.json","meta":{"generated_at":"2026-10-12T17:08:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27280,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686691},"rest":"https://alion.io/mcp/rest/get_company?id=686691"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fultimate-performance-senior-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fultimate-performance-senior-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fultimate-performance-senior-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ultimate-performance-senior-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fultimate-performance-senior-crm-manager"}]}