{"id":3515529,"url":"https://alion.io/job/ultimum-marketing-manager","title":"Marketing Manager","company":{"id":4489484,"name":"Ultimum","domain":"ultimumlimited.careers-page.com","url":"https://alion.io/company/ultimum-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lagos, Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":11500,"max_usd":27000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-30T10:20:07Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-01T17:49:46Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"COMPANY PROFILE\nUltimum Limited is fast-growing alcoholic & non-alcoholic Beverages manufacturing company and Nigerian-based subsidiary of Union Camerounaise de Brasseries a leading Total Beverages Manufacturer with over 50 years presence and tremendous success in Cameroon; also, a proud sponsor of the 2024 African Cup of Nations (AFCON) in Abidjan. Ivory Coast.\nWe are committed to developing quality products that satisfy all aspirations of our customers, and constantly innovating on ways to improve our products and deliver quality and special experience for our customers. Our dream is to be a leading Future Beverages company in Africa and beyond.\nAt Ultimum, we recognize our people as our greatest competitive advantage hence we are committed to providing the best place to work for all our people. We are committed to being the best in the industry in creating a family of colleagues, growth opportunities, and developing our people.\nWe believe in empowering our people to realize their full potential. We are courageous - dream bold and dare to make them come true. We have a culture of excellence through learning, teamwork, and continuous improvement.\nJOB PURPOSE\nThe Marketing Manager will coordinate and develop marketing policies, programs and campaigns to drive the visibility, awareness, acceptance and growth of all ULs brands across the target markets and commercial regions. The incumbent will lead market research and other relevant briefs to obtain insights and identify opportunities for growth, and recommend necessary actions.\nKEY JOB ROLES & RESPONSIBILITIES\nDevelop, integrate and execute the Annual Marketing and consumer plans in line with regional commercial strategies, company objectives, success metrics, activity calendars, including Innovation projects and end to end marketing.\nOversee digital and traditional marketing campaigns, ensuring they align with brand objectives\nRegularly monitor sales volume and share growth against the plan and recommend necessary revisions and/or solutions.\nMonitor competitors activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions when/where necessary.\nPlan brand operations while maintaining strict control on budget and expenditures.\nFormulate, discuss and finalize with Commercial Directors and Commercial Managers a company-wide brand awareness policy.\nProvide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses and local innovation opportunities).\nCo-create on development of market-level innovation projects.\nOversee regionalization and real-time amplification of campaigns within the commercial regions, providing input to relevant Commercial Unit team.\nProvide oversight on brand activation at the country level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging brand assets), in coordination with internal and external stakeholders.\nDetermine the need, objectives and required actions for consumer promotions and programs.\nDevelop strategies to ensure effective and measurable in-store execution of promotional items such as coolers, in-store signs, etc.\nConduct market research and other research briefs, and analyze all the necessary data (including distribution, total market share by flavour, pricing effects, perceptions, etc) to identify new growth opportunities, understand consumer behaviour and recommend actions as necessary.\nEnsure expeditious communication of research data to management and maintain costs of obtaining research within budget.\nIdentify needs for campaign localization or customization as necessary.\nWork closely with Platform services to ensure timely procurement process management and compliance related to brand activations.\nSupport capability building by providing necessary coaching / training to the Commercial team.\nPerform other duties as required by the job and/or management.\nEXPERIENCE & ACADEMIC REQUIREMENTS\nUniversity degree or HND in Marketing or any other related discipline (Postgraduate qualifications will be an advantage).\nMinimum 7 years cognate experience in Marketing, with 5 years managerial experience within the FMCG or Brand Marketing organization.\nDemonstrable experience developing simple, compelling strategies and able to transform complex scenarios into simple strategies.\nExperience in consumer communication development and evaluation (ATL, & BTL).\nProven experience developing and launching new consumer products.\nExperienced at managing agencies and partners to build amazing relationships\nExpert in the application of brand positioning to drive brand growth.\nExperience working in cross-functional and cross-geographical teams is preferred.\nProven track record of working successfully with Sales) Commercial) teams.\nKEY COMPETENCY REQUIREMENTS\nStrong business / commercial acumen (general marketing, sales and advertising knowledge)\nExpert in brand activation and execution of marketing plans \nGood Project Management skills. \nExcellent communication, listening and interpersonal skills.\nCulturally sensitive and/or able to manage diversity\nStrong ethics & integrity.\nGood with change management, adaptability and dealing with uncertainty.\nExcellent negotiation Skills\nGood problem solving & decision-making skills\nResults Driven/Detail 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