{"id":4094991,"url":"https://alion.io/job/unga-group-marketing-manager","title":"MARKETING MANAGER","company":{"id":3848967,"name":"Unga Group","domain":"ungagroup.com","url":"https://alion.io/company/unga-group","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-11T20:56:37Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T20:56:37Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Role Purpose:\nThe Marketing Manager Unga Limited role sits within the Commercial function and is tasked with growing brand visibility, TOMA, revenue, share and profitability to enable the business to achieve its budgeted numbers.\nKey Duties and Responsibilities:\nPeople and Culture\nUphold a culture of integrity, customer/consumer first, and speed of execution in the performance of duties and within the team.\nLead, develop, and improve the skill sets of the direct marketing team.\nLead and manage retained agencies working with Unga Limited to ensure compliance with company standards and supplier code of conduct.\nCultivate a bias-for-action mindset to ensure prioritized execution.\nBrand and Product Marketing Management\nDevelop and implement annual brand plans aligned with company growth, revenue, and profit objectives.\nManage and oversee healthy brand P&L performance.\nManage brand pricing, packaging, and promotional activities.\nDrive brand market share, volume, and revenue growth.\nPosition company brands as top-of-mind in accordance with brand strategies.\nMarketing\nCreate pull demand for the company’s brand portfolio through curated marketing campaigns to drive growth.\nDevelop, execute, and evaluate an annual cross-brand, cross-channel marketing plan and calendar spanning ATL and BTL.\nOwn and manage group marketing media spend and budgets, ensuring strong ROI on all initiatives.\nDrive group volume and revenue through targeted promotions and advertising campaigns.\nDevelop, implement, and sustain comprehensive trade and customer marketing plans for the group.\nMarket Research and Consumer Insights & Analysis\nConduct brand health tracking studies to inform campaign execution and maintain continuous brand health.\nMonitor brand market shares and brand love scores, implementing corrective measures where necessary.\nConduct consumer and customer research pre- and post-campaign and product launches.\nSupport the sales team with retail audit studies.\nMonitor market trends and competitor activities to deploy effective counter-strategies.\n.\nBudget and Agency Management\nDirect and manage external agencies across digital, BTL, and media.\nOversee the annual marketing budget to ensure full alignment with strategic business goals.\nGo-To-Market and Campaign Management\nDevelop and execute Go-To-Market strategies to drive below-the-line activation and distribution across respective brands.\nBuild and execute an annual marketing campaign calendar structured around brand priorities, key channels, and seasonality.\nCustomer and Shopper Marketing\nPartner with National Sales Managers to develop and execute trade marketing schemes that drive sales and distribution targets.\nAssist sales teams in mapping distinct business channels and formulating channel-specific strategies.\nEstablish and roll out \"Picture of Success\" and retail merchandising standards to maximize shelf presence and visibility.\nInnovations and New Product Development (NPD)\nConduct market research to identify product, variant, packaging, flavor, and use-case opportunities.\nLead the Unga Limited NPD stage-gate process in close collaboration with Quality and Sales teams.\nOversee the end-to-end commercial rollout of new products to ensure target objectives and commercial viability are achieved.\nJob Requirements\nQualification & Experience\nAt least 7+ years' experience in brand management and marketing, of which at least 4+ years must have been spent as a brand manager (FMCG brand management experience a must)\nDemonstrable experience of working with data and insights to inform decisions on brand work\nExperience building brand equity, managing product lifecycles, and dealing packaging, pricing, positioning and promotion for brands\nProven track record in leading, developing, and executing successful marketing campaigns (solid examples/portfolio required)\nExperience working with creative, ATL and BTL agencies\nExperience in handling projects, launches, marketing campaigns with solid examples\nExperience of marketing on and with digital/social platforms\nDemonstrable understanding of new-age marketing techniques, specifically social media marketing and use of AI\nExperience managing marketing budgets and tracking ROI\nCore Competencies & Key Attributes\nCore Leadership Competencies\nCollaboration and consultation - work effectively with others and contributes effectively to achieve shared objectives\nExcellence - sets high stands for self and upholds others to them in all things while driving for continuous improvement\nCommercial acumen - clear understanding of the role brands and marketing play in driving volume and revenue for the group\nEffective communicator - both visual and textual, speaking and writing clearly and effectively, while listening effectively and tuning in to the said and unsaid messages\nCore Technical Competencies\nUnderstanding of basic marketing concepts and pillars\nUnderstanding of the NPD process\nUnderstanding of brand P & Ls\nUnderstanding of social media and digital marketing terms, metrics and strategies\nUnderstanding of Consumer and market research studies","description_format":"text","description_chars":5089,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Grains, Cereals & Pasta","Prepared Foods"],"lifecycle":[{"event":"open","at":"2026-11-11T20:56:37Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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