Communications & Graphic Design Specialist
Position Summary
The Communications & Graphic Design Specialist is responsible to collaborate with Group Benefits service teams to create employee benefit communication materials and websites as a valued service for our clients; provides advanced graphic design, website design, and the creation (including copywriting) of communication materials such as presentations, brochures, and postcards.
Key Responsibilities
· Collaborates with Group Benefits service teams to create employee benefit communication materials and websites as a valued service for our clients. Provides advanced graphic design, website design, and creation (including copywriting) of communication materials such as presentations, brochures, and postcards.
· Works closely with the Group Benefits service teams to develop communication materials to meet established timelines for open enrollment, new programs or new benefit introductions, and ongoing annual communication campaigns.
· Develops and updates employee benefit websites for clients using appropriate design template, WordPress plugins and security protocols.
· Installs and utilizes Google Analytics on sites and regularly reports on website activity.
· Creates (copywriting and design) client newsletters.
· Creates (copywriting and design) HTML employee communication emails for clients.
· Creates branded logos for use in client benefit communication campaigns.
· Creates and updates employee benefit guides and communications for clients in MS PowerPoint or Adobe InDesign; includes copywriting and design of postcards, posters, flyers and similar materials.
· Deploys and manages a catalog of standardized designs and templates that can be repurposed for various client communications projects.
· Coordinates mailing of employee communications with service teams, clients and external print/production/mail vendors.
· As needed, posts communication materials on flipbook platform.
· Assists with graphic design and layout of responses to Group Benefits RFPs including production of final documents.
· May interact directly with clients as needed, participating in client meetings, presenting design concepts, and gathering input to inform communication materials.
· All other duties as assigned.
Qualifications
Required
· 5-10 years or more of related experience or the equivalent combination of education and experience.
· Communications design in a customer service environment
· Creation of websites and content using WordPress; use of appropriate templates and plug-ins
· Project management of ongoing communication campaigns or similar projects requiring complicated timelines with multiple deliverables and deadlines
· Social media campaigns across various media platforms; Facebook, Instagram, Twitter
· Strong analytical skills
· Effective problem-solving and decision-making ability
Key Competencies
· Strong communication and interpersonal skills; a collaborative approach
· Able to delegate work and influence outcomes
· Capable planning and organizing skills
· Creativity and artistic ability
· Strong attention to detail
· Able to meet strict deadlines consistently
· Excellent written communication skills with a strong command of grammar, style, and clarity. Demonstrates a sense of urgency and effectively manages multiple projects and stakeholders simultaneously.
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