{"id":826391,"url":"https://alion.io/job/unit-gtm-lead-bay-area","title":"GTM Lead (Bay Area)","company":{"id":58867,"name":"Unit","domain":"unit.co","url":"https://alion.io/company/unit-co","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Sales","role_family":"Sales","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":250000,"max":300000,"currency":"USD","period":"year","gross":null,"usd_annual":300000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-03-04T19:57:12Z","employer_posted_date":"2026-03-04","last_verified_at":"2026-10-20T04:44:17Z","board_verified":true,"closed_at":null,"days_open":229,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":229},"description":"ABOUT UNIT\nMoney is fundamental to how people and businesses operate, but it often sits outside the software they use every day. Unit changes that. Unit is a financial infrastructure platform that enables technology companies to store, move, spend, and lend money inside their product.\nUnit processes over $100B in annual transaction volume, serves 2M+ accounts, and handles 11M+ API calls daily for category-defining companies including Wix, Highbeam, Wayflyer and Relay.\nToday, leading technology companies use Unit to create smarter money experiences, deepen customer relationships, and unlock new revenue. We’re building the infrastructure that will make financial products a native part of software, and we’re looking for people who want to help shape what comes next.\nWe’ve raised $160m+ from top investors including Insight Partners and Accel, and 60+ angels. We are proud to be recognized on CNBC World's Top Fintech Companies.\nTHE ROLE\nWe’re hiring a GTM Lead (Bay Area) to establish and scale Unit’s presence in the region at a critical stage of growth.\nThis is a senior, hands-on market-building role combining strategic sales execution with ecosystem development. You will generate and advance strategic opportunities, own complex consultative deals, and convert them into long-term commercial partnerships.\nYou’ll build relationships with founders, executives, and investors across the SaaS vertical and fintech ecosystem while representing Unit as a trusted partner in the Bay Area market.\nThis is arevenue-generating role focused on closing strategic accounts and driving revenue growth.\nYou will report directly to the Head of GTM, operating with autonomy while helping shape Unit’s go-to-market presence in the region as we scale.\nThis role is based in San Francisco and requires a strong in-person presence across the Bay Area.\nKEY RESPONSIBILITIES\nOwn the full commercial lifecycle across complex, consultative deals, from discovery and solution design through negotiation and close. This role focuses primarily on advancing strategic opportunities, including enterprise accounts.\n\nDrive pipeline creation and revenue execution by leveraging your network and acting as a trusted advisor to founders, investors, and partners in the fintech and vertical SaaS ecosystem.\n\nRepresent Unit in the market through ecosystem engagement, founder conversations, partner sessions, and key industry events.\n\nPartner cross-functionally with Marketing and Product to develop demand generation strategies and translate market insights into product direction.\n\nDesign and iterate on the sales process and GTM playbook, shaping messaging, qualification criteria, and pipeline development.\n\nWHAT WE’RE LOOKING FOR\nWe are open to candidates from a variety of professional backgrounds.\n6+ years of experience in a customer-facing or ecosystem-facing role. Relevant backgrounds may include startup Ex-founders, venture capital, strategy & management consulting, partnerships, or B2B sales/GTM operator.\n\nExperience in management or strategy consulting is also highly valued. Backgrounds from firms such as BCG, McKinsey, Bain, or similar consulting practices with fintech exposure are a plus.\n\nStrong relationships across the Bay Area startup and VC ecosystem, with the ability to generate opportunities through network-driven introductions.\n\nCommercial instincts and a clear interest in owning revenue outcomes and closing complex, consultative deals.\n\nExceptional communication and storytelling skills, with the ability to simplify complex technical concepts.\n\nComfort leveraging AI tools to accelerate pipeline research, personalize outreach, synthesize market insights, and improve deal execution - with a mindset toward continuously integrating new capabilities into your workflow.\n\nDeep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.\n\nEntrepreneurial mindset with the ability to operate independently, build new sales motions from scratch, and represent Unit externally at the highest level.\n\nLIFE AT UNIT\nWorking at Unit means helping shape the future of financial technology. We’re a global team that thinks big, moves with purpose, and takes ownership of the work we do. We care deeply about building great products, solving hard problems, and helping our customers succeed.\nWe value people who are curious, collaborative, and ready to make an impact. At Unit, you’ll have the opportunity to do meaningful work, learn alongside talented teammates, and help build what’s next.","description_format":"text","description_chars":4533,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Software & Embedded Finance","Digital Banks & Neobanks"],"lifecycle":[{"event":"open","at":"2026-09-12T14:41:38Z"}],"visa":[],"liveness":{"score":3,"band":"cold","label":"Long shot","p_open":0.4,"p_active":0.241,"p_room":0.28,"age_days":228,"expected_fill_days":30,"reasons":["seen:228","win:tail","crowd:"],"computed_at":"2026-10-19T05:45:15Z"},"pay":{"stated_usd_annual":300000,"is_top_pay":true},"html_url":"https://alion.io/job/unit-gtm-lead-bay-area","json_url":"https://alion.io/job/unit-gtm-lead-bay-area.json","meta":{"generated_at":"2026-10-20T05:23:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6004,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58867},"rest":"https://alion.io/mcp/rest/get_company?id=58867"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Funit-gtm-lead-bay-area"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Funit-gtm-lead-bay-area"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Funit-gtm-lead-bay-area"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/unit-gtm-lead-bay-area\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Funit-gtm-lead-bay-area"}]}