{"id":1202813,"url":"https://alion.io/job/unitek-learning-manager-marketing-analytics","title":"Manager, Marketing Analytics","company":{"id":5905,"name":"Unitek Learning","domain":"uniteklearning.com","url":"https://alion.io/company/unitek-learning","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":41,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tempe, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":149000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1877},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-24T16:25:21Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-21T07:08:15Z","board_verified":true,"closed_at":null,"days_open":26,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":26},"description":"Unitek Learning is seeking an experienced and strategic analytics leader to establish and scale its enterprise analytics capability. The Vice President of Business Analytics will design and lead the frameworks, processes, and tools that unify data across the organization, transforming insights into actionable strategies. This role will engage in business analytics, competitive intelligence, and macroeconomic trend analysis so Unitek Learning can deliver on its mission of delivering for it’s students and campuses.\n Executive Reporting and Business Intelligence\nOwn the executive reporting layer for lead, application, enrollment, start, and persistence performance - including funnel conversion, budget-to-actual, forecast variance, and prior-period comparison.\nLead the build and evolution of Power BI datasets, measures, and dashboards that enable self-service analytics on demand.\nSet and enforce KPI and metric definitions across Marketing, Admissions, and Finance, so a given number means one thing institution-wide.\nCarry production accountability: refresh monitoring, data availability, and investigation of discrepancies before stakeholders encounter them.\nDeliver monthly and quarterly executive readouts that lead with recommendations rather than results.\nOwn recurring reporting for financial-aid packaging and LDA-based retention tracking alongside acquisition performance.\nMarketing Technology and CRM platform ownership\nOwn administration and governance of the marketing CRM across both the campus and workforce development instances, including consolidating the two into a single supported model.\nOwn lead routing, lifecycle workflows, automation, and the design of lead management,\nscoring, routing, and nurturing.\nOwn call-tracking administration and its integration into the marketing data layer.\nEstablish data-quality controls, change management, and system documentation that survive personnel turnover.\nManage martech vendors, agency partners, and integrations; evaluate new platforms including AI-assisted and voice AI workflows.\nPartner with IT and Development on marketing data infrastructure and architecture.\nAdvanced Analytics and Measurement\nDirect the move of predictive lead scoring from pilot into production scoring, and the operational workflows that consume it.\nOwn the marketing attribution model - its development, its limits, and its use in budget allocation.\nLead forecasting, marketing-mix, and acquisition-efficiency analysis in partnership with Finance.\nOwn experimentation: test design, matched-market and A/B methodology, measurement, and readout.\nDirect geographic opportunity and student-distance modeling to guide spend allocation and program planning.\nTranslate model output into operational recommendations Admissions and Marketing can act on.\nAnalytics Demand and Cross-Functional Partnership\nOwn analytics request intake, prioritization, and capacity allocation - and the authority to say no, with a reason and a timeline.\nResolve competing stakeholder priorities across Marketing, Admissions, Campus Operations, Finance, and IT; communicate tradeoffs explicitly.\nTranslate business questions into analytical and technical requirements.\nServe as the senior analytics voice with executive leadership, agencies, and technology vendors.\nMaintain a clear escalation path for data and system issues that previously routed to one person.\nTeam Leadership, Standards, and Development\nLead and develop the team, supporting defined growth tracks in marketing systems and business intelligence.\nReview high-impact deliverables and validate calculations before they are distributed.\nCoach the team on SQL, Power BI, and business logic - credibly, from having done the work.\nSet reporting standards, metric definitions, SOPs, and documentation practice.\nDeliver user training on reporting and CRM systems to Marketing and Admissions staff.\nRegular, in-person attendance up to 5 days per week on campus/on site is an essential function of this position.\nThis role requires on-site collaboration with students, faculty, and staff.\n Bachelor’s degree required; advanced degree in a quantitative field preferred.\n5+ years in marketing analytics or business intelligence, including 4+ years leading a team.\nHands-on SQL. You write, optimize, validate, and review production queries yourself.\nHands-on Power BI - data modeling, DAX, workspace governance, and refresh and gateway operations.\nDirect ownership of a marketing CRM or automation platform as an administrator, not a user - LeadSquared, Salesforce and Marketing Cloud, HubSpot, Velocify, or comparable.\nDemonstrated ownership of attribution, forecasting, and acquisition-efficiency or marketing-mix analysis.\nExperience designing tests and reading out results to non-technical audiences.\nWorking knowledge of data science practice - propensity and predictive modeling, applied statistics - sufficient to direct and review a data scientist’s work.\nA track record running an intake and prioritization process across departments with competing claims.\nExecutive presence: able to brief, influence, and disagree with senior leadership productively.\nStrong sense of accountability, owning successes and failures.\n For Full Time Employees, We Offer:\nMedical, Dental and Vision starting the 1st of the month following 30 days of employment\n2 Weeks’ starting Vacation per year. Increasing based on years of service with company\n12 paid Holidays and 2 Floating Holiday\nCompany Paid Life Insurance at 1x’s your annual salary\nLeadership development and training for career advancement\nTuition assistance and Forgiveness for you and your family up to 100% depending on program","description_format":"text","description_chars":5661,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Higher Education","Vocational Education","Medical Education & Training"],"lifecycle":[{"event":"open","at":"2026-09-24T21:57:59Z"}],"visa":[],"liveness":{"score":42,"band":"fade","label":"Fading","p_open":1,"p_active":0.556,"p_room":0.75,"age_days":26,"expected_fill_days":29,"reasons":["conf:2","stale_co","win:late","comp:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/unitek-learning-manager-marketing-analytics","json_url":"https://alion.io/job/unitek-learning-manager-marketing-analytics.json","meta":{"generated_at":"2026-10-21T12:33:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17741,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5905},"rest":"https://alion.io/mcp/rest/get_company?id=5905"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Funitek-learning-manager-marketing-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Funitek-learning-manager-marketing-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Funitek-learning-manager-marketing-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/unitek-learning-manager-marketing-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Funitek-learning-manager-marketing-analytics"}]}