Copywriter

The University of New Hampshire is seeking a strategic, audience-obsessed Copywriter to lead the development of compelling marketing copy that inspires our target audiences to take action.

Reporting to the Executive Director of Content Marketing, this role serves as the primary copywriter for undergraduate student recruitment and Advancement marketing, creating messaging across digital, print, email, social media, advertising, video, web, and campaign materials. The ideal candidate understands that great copy isn't simply well written; it is written to make a specific audience think, feel, or do something.

The successful candidate is equal parts storyteller, strategist, and collaborator, with a passion for understanding audiences, translating insights into powerful messaging, and maintaining a consistent brand voice across every touchpoint.

Job Duties/Responsibilities:

Marketing Copywriting

• Serve as the lead copywriter for undergraduate admissions and Advancement marketing initiatives.

• Write persuasive, audience-centered copy for various marketing materials, such as email campaigns, web pages, digital advertising, print collateral, video scripts, social media, event materials, and more.

• Adapt messaging for different stages of the customer journey, from awareness through conversion and stewardship.

Audience Strategy

• Develop copy grounded in audience insights, research, and behavioral best practices.

• Create messaging that motivates prospective students to apply, admitted students to enroll, alumni to engage, and donors to give.

• Balance emotional storytelling with clear calls to action.

• Continuously refine messaging based on campaign performance and audience feedback.

Brand Stewardship

• Ensure all copy reflects UNH's brand voice, messaging architecture, and editorial standards.

• Maintain consistency across channels while tailoring messages for distinct audiences.

• Help evolve messaging frameworks and copy guidelines.

Collaboration

• Partner closely with designers, strategists, marketers, project managers, photographers, videographers, social media specialists, and campus partners.

• Participate in campaign planning from concept through execution.

• Provide copy direction and messaging consultation to internal stakeholders.

Editing & Quality Assurance

• Edit and proofread marketing materials for clarity, accuracy, consistency, grammar, and style.

• Ensure all copy meets accessibility, SEO, and digital content best practices where appropriate.

Requirements:

Minimum Qualifications:

• Bachelor's degree in English, journalism, writing, communications, marketing, advertising, or a related field. Minimum of four years of professional copywriting experience in marketing, social media, advertising, communications, or a related field.

• Exceptional writing, editing, and storytelling skills.

• Demonstrated ability to write for multiple audiences and channels.

• Experience developing persuasive marketing copy that drives engagement and measurable action.

• Strong understanding of brand voice and message strategy.

• Ability to manage multiple projects simultaneously while meeting deadlines.

• Excellent collaboration and communication skills.

Preferred Qualifications:

• Experience in higher education, nonprofit, agency, or mission-driven marketing.

• Experience writing enrollment, fundraising, or customer acquisition campaigns.

• Familiarity with email marketing, CRM communications, and digital marketing best practices.

• Knowledge of SEO and web writing.

• Experience interpreting audience insights and campaign data to improve messaging.

• Loves writing with purpose.

• Is endlessly curious about what motivates people.

• Thinks like both a writer and a marketer.

• Can shift seamlessly between emotional storytelling and concise, action-oriented copy.

• Understands that every word should move an audience toward a desired outcome.

• Enjoys collaborating, brainstorming, and refining ideas with creative teams.

• Brings empathy, curiosity, and creativity to every project.

Applicant Instructions:

Applicants should be prepared to upload the following documents when applying online within the My Experience: Resume/CV section of the application: (Maximum of 5 Documents)

• Resume/CV
• Cover Letter

Applications that are missing any of the required items may not move forward for consideration. Additional uploaded documents not requested in the position announcement will not be reviewed.

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Compensation Pay Range:

The pay range for this position is listed above. Actual offer will be based on skills, qualifications, experience, and internal equity, in addition to relevant business considerations. More information on benefits can be found here: USNH Employee Benefits | Human Resources

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