{"id":3452536,"url":"https://alion.io/job/uniwunder-performance-marketing-manager-mwd-web-analytics-cro","title":"Performance Marketing Manager (m/w/d) Web Analytics & CRO","company":{"id":692329,"name":"Uniwunder","domain":"uniwunder.de","url":"https://alion.io/company/uniwunder","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Personio","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dresden, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":39000,"max_usd":94000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1876},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-26T09:41:54Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-02T08:50:44Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Das erwartet dich:\nWir haben die größte deutsche Studierendenplattform entwickelt und verhelfen damit Studis zu ihrem persönlichen Erfolg!\nDu machst die Erfahrung mit unseren Angeboten noch besser: Denn du behältst im Blick, wie sich 270k monatliche User auf unserer Plattform bewegen, welche Inhalte sie konsumieren, welche Funnels Potenzial haben und wie wir diese optimieren. Du leitest konkrete Handlungen ab, die du mit dem Team umsetzt und testet.\nDu analysierst, wie sich User auf unserer Plattform bewegen: Wo steigen sie ein, wo springen sie ab, welche Inhalte und Funnels konvertieren und warum.\n\nDu kombinierst verschiedene Reporting-Quellen zu einem Gesamtbild und erkennst Chancen.\n\nDu entwickelst Hypothesen und A/B-Tests und setzt sie gemeinsam mit Content, IT und Data um. Aufwand und Nutzen wägst du dabei realistisch ab und priorisierst entsprechend.\n\nDu behältst Traffic-Quellen und Kosten im Blick und hast den Ehrgeiz, den CPA Schritt für Schritt zu drücken. Mittelfristig wächst du in die Verantwortung für die taktischen Entscheidungen rund um Traffic und CRO hinein.\n\nDarauf kannst du dich freuen:\nGestaltungsfreiraum und viel Offenheit für Neues\n? Benefit App mit individueller Nutzung von 134 €/Monat\n? 1 Woche Team Retreat unter Palmen\n? Mo & Fr Home-Office (Di-Do im Dresdner Office)\nDas solltest du mitbringen:\nDu sprichst Deutsch auf muttersprachlichem Niveau.\n\nIdealerweise hast du ein Studium in BWL, Wirtschaftswissenschaften oder Medienmanagement abgeschlossen, gern mit Marketing-Schwerpunkt.\n\nDu bringst mindestens 2 Jahre Berufserfahrung im analytischen Marketing mit, z. 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Docs: https://alion.io/developers"}}