{"id":2048369,"url":"https://alion.io/job/unusual-machines-brand-manager","title":"Brand Manager","company":{"id":2295403,"name":"Unusual Machines","domain":"unusualmachines.com","url":"https://alion.io/company/unusualmachines","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Orlando, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":90000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-10-07T20:35:06Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-11-06T09:29:37Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"Unusual Machines is a U.S.-based drone and drone parts company focused on the small and First-Person View (FPV) segments of the drone market. Our brands - Rotor Riot, Fat Shark, Rotor Lab and - coming soon - Upgrade Energy - are some of the most respected names in FPV and have helped shape the industry through e-commerce, product development, and a deep connection with the pilot community.\nWe’re expanding into enterprise and defense - bringing our obsessive attention to performance, design, and U.S.-based manufacturing into high-stakes environments like search and rescue and military innovation. With several of our products already approved by the Defense Innovation Unit, we’re solving procurement issues for customers who demand speed, agility, and compliance.\nIf you love working at the intersection of community, content, and cutting-edge technology, you’ll feel right at home here.\nYou in This Role As the Brand Marketing Manager, you will own and evolve the brand strategy for Unusual Machines and its portfolio of brands, including Rotor Riot, Fat Shark, and Upgrade Energy. You’ll serve as the steward of our brand identity-shaping how we show up in the market, how we tell our story, and how customers connect with our products across every touchpoint, both physically and digitally.\nThis role blends strategy and execution. You’ll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels. You’ll work cross-functionally with Product, Sales, and Creative to bring our vision to life while using data and customer feedback to continuously refine our approach.\nWe are seeking a Product-Driven Brand Manager to own the market positioning of our American-made drone component manufacturing company . You will translate complex hardware and product capabilities into clear competitive advantages, driving adoption across hobbiest, commercial and defense sectors. You are both a creative thinker and a disciplined operator-comfortable building narratives, launching campaigns, and measuring performance to drive growth, loyalty, and long-term brand equity.\nA Day in the Life\nPartnering with leadership in defining and refining brand positioning and messaging across the Unusual Machines technical product and social presence portfolio\nLeading integrated marketing campaigns across digital, social, and offline channels\n Tracking rival features, pricing changes, market share shifts, and category trends.\nPartnering with Product and Creative teams to ensure brand consistency across launches and packaging\nAnalyzing market trends, competitive activity, and consumer insights\nTranslating customer feedback and VoC data into actionable brand improvements\nCollaborating with Sales to align brand strategy with go-to-market and revenue objectives\nLead the implementation of leveraging customer data to drive meaningful change in our overall consumer experience\nReviewing campaign performance, KPIs, and ROI to optimize future efforts\nManaging brand budgets and prioritizing spend for maximum impact\nOverseeing social media strategy, community engagement, and brand voice\nWhat You’ll Do\nPartner with leadership to define and refine brand positioning and messaging across Unusual Machines’ portfolio of technical products, businesses, and social channels.\nBuild a brand that is credible, authentic, and product-first-translating complex technical capabilities into clear, compelling messaging without turning the brand into something overly polished or lifestyle-driven.\nDevelop brand strategies that resonate with technical, enthusiast, commercial, and defense-oriented audiences while maintaining the distinct personality of Unusual Machines and its portfolio brands.\nDevelop and execute a comprehensive brand marketing strategy aligned with company objectives\nCreate brand guidelines to allow the organization the framework to leverage brand assets across media, packaging, and web assets\nDrive branding initiatives for a both B2B and B2C consumer-base\nPartnerin the creative development and execution of multi-channel marketing campaigns\nEstablish and manage Voice of Customer (VoC) programs to inform strategy and improve brand perception\nEnsure consistent brand expression across product packaging, digital assets, and physical touchpoints\nMonitor market dynamics, customer insights, and competitive landscapes to identify growth opportunities\nMeasure campaign effectiveness using KPIs and performance analytics, and report results to leadership\nManage and optimize the brand marketing budget to maximize ROI\nPartner cross-functionally to support product launches and long-term brand growth\nWhat You’ll Bring\nRequired:\nExperience building, managing, or scaling a brand in a technical, hardware, manufacturing, engineering, aerospace, defense, automotive, electronics, or enthusiast-driven environment.\nA track record of marketing real products with technical differentiation, not solely lifestyle, luxury, fashion, beauty, or image-driven brands.\nThe ability to balance strong creative instincts with technical credibility and commercial objectives.\nComfort working in a fast-moving, hands-on environment where the product comes first and the brand needs to feel authentic rather than overly curated.\nProven experience as a Brand Manager, Associate Brand Manager, or similar role\nStrong ability to develop and communicate brand and marketing strategies\nExceptional written and verbal communication and storytelling skills\nData-driven mindset with strong analytical and performance measurement skills\nDeep understanding of the full marketing mix and audience targeting\nExperience collaborating on product packaging to ensure brand consistency and compliance\nDemonstrated success building and leveraging Voice of Customer programs\nExpert-level understanding of social media platforms, content strategy, and community engagement\nBachelor’s degree in Marketing, Business, Communications, or equivalent experience\nPreferred:\nExperience managing or scaling a global brand in a highly technical environment\nFamiliarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)\nAbility to manage multiple projects in a fast-moving environment\nWorking knowledge of UI/UX principles as applied to product and marketing experiences\nWhat You’ll Gain\nOwnership of brand strategy across a growing, innovative drone portfolio\nThe opportunity to shape how multiple enthusiast-driven brands connect with their audiences\nHigh visibility and close collaboration with executive leadership\nA role that blends creativity, strategy, and data-driven decision-making\nThe chance to make a tangible impact on brand equity, customer loyalty, and growth\nYou’ll work closely with Product, Sales, Creative, and Leadership teams while maintaining clear ownership of brand strategy and execution across Unusual Machines.\nCompensation \nCompetitive compensation package $90,000 -$120,000\nBenefits\nEquity \nMedical, Dental, and Vision Benefits\n401(k)\nGenerous PTO\nPaid Holidays\nDaily Catered Lunches\nWe are an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.\nUnusual Machines participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.\nCandidates must be a US Citizen or permanent resident to be eligible for employment","description_format":"text","description_chars":7700,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":true,"languages":[]},"benefits":["Equity","Growth opportunities"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Drones & UAVs","Drones"],"lifecycle":[{"event":"open","at":"2026-10-07T20:48:29Z"}],"visa":[],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.783,"p_room":0.9,"age_days":29,"expected_fill_days":45,"reasons":["conf:0","win:mid"],"computed_at":"2026-11-06T05:58:05Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":false},"html_url":"https://alion.io/job/unusual-machines-brand-manager","json_url":"https://alion.io/job/unusual-machines-brand-manager.json","meta":{"generated_at":"2026-11-06T12:21:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22424,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2295403},"rest":"https://alion.io/mcp/rest/get_company?id=2295403"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Funusual-machines-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Funusual-machines-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Funusual-machines-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/unusual-machines-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Funusual-machines-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2048369}},{"tool":"search_jobs","arguments":{"company":"unusualmachines.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2048369},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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