{"id":1216257,"url":"https://alion.io/job/upp-ltd-senior-demand-marketing-manager","title":"Senior Demand Marketing Manager","company":{"id":450252,"name":"UPP","domain":"upp-ltd.com","url":"https://alion.io/company/upp-ltd","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":67000,"max_usd":128000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":99},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-09-25T09:23:01Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-02T02:53:23Z","board_verified":true,"closed_at":null,"days_open":38,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":38},"description":"UPP is the UK's leading provider of on-campus residential and academic accommodation infrastructure, operating across a diverse portfolio of university partnerships. We are passionate about creating exceptional places for students to live and learn, and we're looking for an experienced marketing leader to help drive demand, occupancy and engagement across our portfolio.\nWe are looking for a Senior Demand Marketing Manager to join our Partnerships team and lead the development and delivery of UPP's demand generation and marketing strategy. This is an exciting opportunity to shape how we attract, engage and retain students while supporting occupancy, revenue performance and long-term growth across our university partnerships.\nWorking closely with university partners and colleagues across Sales, Pricing, Accommodation Services and Commercial teams, you'll translate customer insight, market intelligence and business objectives into high-impact marketing strategies and campaigns that deliver measurable results.\nThis role is based at our award-winning London office, conveniently located near London Bridge, Cannon Street and Monument stations, and offers a hybrid working pattern with 3 days per week in the office. You will have the opportunity to visit our university sites across the UK, including attendance at open days and student recruitment events.\nKey responsibilities will include:\nDevelop and lead UPP's marketing strategy and annual marketing plan, aligned to occupancy, revenue and growth objectives.\nLead integrated demand generation campaigns across digital, social, CRM, content and university partner channels.\nOwn the digital acquisition strategy, including PPC, SEO, paid social, retargeting and emerging channels.\nOptimise marketing investment to maximise traffic, leads, conversion, bookings and occupancy performance.\nLead CRM and customer communications activity across the full student lifecycle, from initial enquiry through to advocacy.\nBuild and strengthen relationships with university partners, providing marketing expertise and delivering accommodation marketing strategies that support student recruitment and occupancy objectives.\nLead UPP's social media, student engagement, creator and advocacy strategies to build awareness and engagement with student audiences.\nEstablish and track marketing KPIs, measuring campaign effectiveness, ROI and customer acquisition costs.\nLead and develop the Marketing team, manage agency relationships and drive marketing excellence across the organisation.\nChampion best practice, innovation and the effective adoption of emerging technologies and AI within marketing activity.\nWe are looking for you to have significant senior marketing experience, with:\nProven experience developing and delivering successful marketing strategies within a commercial environment.\nStrong expertise across demand generation, brand marketing, CRM, content, digital and performance marketing.\nA track record of driving customer acquisition, conversion and measurable commercial results through marketing activity.\nStrong experience managing marketing budgets, agency relationships and investment decisions.\nExcellent stakeholder management and influencing skills, with the ability to build trusted relationships across internal teams and external partners.\nStrong knowledge of digital marketing channels, including CRM, SEO, PPC, paid social and marketing automation.\nA data-driven approach, using customer insight, analytics and performance data to optimise decisions and improve outcomes.\nExperience leading and developing high-performing marketing teams.\nExperience within student accommodation, higher education, property, hospitality or another customer-focused, multi-site environment would be advantageous. Experience with HubSpot or similar CRM platforms would also be beneficial.\nAlongside your technical expertise, you'll be a commercially minded marketing leader who thrives in a fast-paced environment, enjoys building strong partnerships and is passionate about creating campaigns that deliver tangible business results.\nIn return, we are offering a competitive salary and a great benefits package, including a discretionary performance bonus, 29 days' holiday plus bank holidays, private healthcare, pension, enhanced family leave, life assurance, training, two paid volunteering or personal development days and a cycle-to-work scheme.\nUPP welcomes all applications and recognises the value of having a diverse and inclusive culture which reflects the communities we work with and has a positive impact on our people, our student residents and our university partners.\nWe understand all disabilities, impairments and conditions are unique, so please advise us of any adjustments which would support you through our recruitment process and help you to thrive at work.\nOur core values of Innovation, Sustainability, Community, Partnership and Respect are fundamental to our culture and summarise what is important to our business and our people.\nWe are a team with energy, pace and passion. Apply today and help shape the marketing strategies that drive student demand, occupancy growth and exceptional customer experiences across UPP.","description_format":"text","description_chars":5208,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Parental leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Property Development","Property Management"],"lifecycle":[{"event":"open","at":"2026-09-25T09:23:01Z"},{"event":"close","at":"2026-10-27T08:54:56Z"},{"event":"reopen","at":"2026-10-28T04:12:07Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-31T06:23:40+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":30,"band":"fade","label":"Fading","p_open":1,"p_active":0.656,"p_room":0.45,"age_days":37,"expected_fill_days":21,"reasons":["conf:3","win:tail"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/upp-ltd-senior-demand-marketing-manager","json_url":"https://alion.io/job/upp-ltd-senior-demand-marketing-manager.json","meta":{"generated_at":"2026-11-02T10:06:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14038,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":450252},"rest":"https://alion.io/mcp/rest/get_company?id=450252"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fupp-ltd-senior-demand-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fupp-ltd-senior-demand-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fupp-ltd-senior-demand-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/upp-ltd-senior-demand-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fupp-ltd-senior-demand-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1216257}},{"tool":"search_jobs","arguments":{"company":"upp-ltd.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1216257},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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