{"id":771206,"url":"https://alion.io/job/uprootclean-direct-response-creative-strategist","title":"Direct Response Creative Strategist","company":{"id":687816,"name":"Uproot Clean","domain":"uprootclean.com","url":"https://alion.io/company/uprootclean","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":81,"open_postings":9,"ghost_share":0,"stale_share":0.778,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":{"label":"EST","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":{"min":500000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":500000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-06-02T18:50:53Z","employer_posted_date":"2026-06-02","last_verified_at":"2026-10-23T21:31:34Z","board_verified":true,"closed_at":null,"days_open":143,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":142},"description":"Creative Strategist\nLocation: Fully Remote (US / Canada / Europe)\nJob Type: Full-Time\nCreative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role.\nAbout Uproot Clean\nUproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.\nThe Role\nYou'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod. You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads.\nThis is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.\nIdeal Background\nThe strongest candidates for this role typically come from direct-response ecommerce environments where creative directly impacts revenue.\nYou may have started as a direct-response copywriter and evolved into creative strategy, or have owned performance creative for fast-growing DTC brands.\nStrong signals:\nDeveloped winning creatives that scaled significant paid spend\n\nCreated concepts responsible for measurable revenue growth\n\nWorked with 7-9 figure DTC brands or performance ecommerce agencies\n\nBuilt creative testing systems across Meta/TikTok\n\nTurned customer research into hooks, angles, scripts, and winning ads\n\nThis Role Is NOT For:\nPeople who need heavy hand-holding or constant direction\n\nThose who prefer purely conceptual work with no performance accountability\n\nAnyone uncomfortable managing people or giving direct feedback\n\nThose who struggle to balance speed with quality\n\nPeople who dislike working closely with media buyers and performance data\n\nAnyone treating remote work as a lifestyle perk rather than a responsibility\n\nWhat You'll Own\nCreative Strategy & Direction\nOwn paid social creative strategy across Meta, TikTok, and AppLovin\n\nDefine angles, hooks, formats, and testing priorities by channel\n\nWork directly with the Content team to ensure the right asset pipeline\n\nTranslate performance data into clear, creative direction\n\nContinuously evolve strategy based on results, not opinions\n\nCreative Briefing & Execution\nWrite 4 detailed video briefs per day for video editors\n\nWrite 3 detailed static ad briefs per day for the graphic designer\n\nProvide same-day feedback on all creative output\n\nBriefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions\n\nYou're expected to write scripts independently (with access to internal copywriters for complex topics)\n\nTeam Leadership\nManage and direct a team of 5 creatives (4 editors, 1 designer)\n\nEnsure consistent output, quality, and speed\n\nGive clear, direct feedback quickly\n\nRaise the creative bar over time\n\nPerformance & Analytics\nReview performance daily with media buyers\n\nUnderstand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue\n\nNavigate Facebook Ads Manager independently to pull insights\n\nIdentify winning patterns and scale them systematically\n\nCopy & Messaging\nWrite short-form ad copy and scripts\n\nEnsure creative and copy work together across the funnel\n\nCollaborate with internal copywriters on longer or complex scripts\n\nDeep understanding of direct response copywriting principles\n\nDiagnose why copy works or fails, not just whether it works\n\nProvide actionable feedback to improve hooks, clarity, and conversion\n\nProcess & Systems\nBuild creative testing frameworks and repeatable processes\n\nEstablish ideation, testing, feedback, and iteration loops\n\nEnforce naming conventions for clean tracking and analysis\n\nCreate feedback systems that continuously improve output\n\nWhat Success Looks Like\nConsistent improvement in creative performance metrics (CPA, CTR, hold rate)\n\nSteady pipeline of winning ads scaling across channels\n\nTeam producing high-quality output daily with clear systems in place\n\nCreative testing framework driving measurable revenue impact\n\nRequirements\nMust have:\nDirect response copywriting expertise - can write, edit, and diagnose what works. Understands customer psychology, angles, offers, objections.\n\nProven track record creating performance-driven paid social creative at scale\n\nDeep expertise with Meta ads, TikTok ads, and creative testing methodologies\n\nDTC/ecommerce background - Experience scaling consumer products through direct-response creative. DTC brands or performance ecommerce agencies preferred\n\nExtremely high output - consistent daily execution is non-negotiable\n\nManagement experience directing editors and designers (not just making ads yourself)\n\nAnalytical + creative thinking - you can do both simultaneously\n\nNice to have:\nFacebook Ads Manager proficiency\n\nHands-on video/static creation ability\n\nExperience with pet products\n\nExperience with AppLovin/Pinterest/Newsbreak\n\nExperience at hypergrowth DTC brands\n\nWork Requirements\nSchedule: Monday-Friday, 8:00 AM - 5:00 PM EST\nWorkspace: Fixed, professional setup (not digital nomad)\nOutput: Daily briefs and feedback loops (high consistency required)\nBenefits & Compensation\nCompetitive base salary + performance-based bonus structure\n\nFully remote - work from anywhere in the US, Canada, or Europe\n\nPaid time off\n\nFlex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire\n\nFully covered medical insurance, including health, dental, and vision. (US-based employees)\n\nOwnership & autonomy - trusted to build and execute strategy\n\nProfessional development - opportunities to learn and grow with the business\n\nReady to Apply?\nIf you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.","description_format":"text","description_chars":6464,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cleaning & Household Products"],"lifecycle":[{"event":"open","at":"2026-09-11T21:41:38Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.237,"p_room":0.28,"age_days":142,"expected_fill_days":27,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":500000,"is_top_pay":true},"html_url":"https://alion.io/job/uprootclean-direct-response-creative-strategist","json_url":"https://alion.io/job/uprootclean-direct-response-creative-strategist.json","meta":{"generated_at":"2026-10-23T23:24:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6774,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":687816},"rest":"https://alion.io/mcp/rest/get_company?id=687816"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fuprootclean-direct-response-creative-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fuprootclean-direct-response-creative-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fuprootclean-direct-response-creative-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/uprootclean-direct-response-creative-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fuprootclean-direct-response-creative-strategist"}]}