{"id":98892,"url":"https://alion.io/job/upside-principal-product-manager-personalization-and-martech","title":"Principal Product Manager, Personalization and MarTech","company":{"id":1787438,"name":"Upside","domain":"upside.com","url":"https://alion.io/company/upside-com","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":88,"open_postings":4,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":45,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Product","role_family":"Product","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States","Chicago, United States","New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":204000,"max":243000,"currency":"USD","period":"year","gross":null,"usd_annual":243000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-17T04:12:42Z","employer_posted_date":"2026-07-17","last_verified_at":"2026-10-20T13:34:10Z","board_verified":true,"closed_at":null,"days_open":95,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":95},"description":"Meet Upside:\nWe created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail-profit measurement, attribution, and incrementality-to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.\nThe Impact You'll Make\nUpside is building a sophisticated, personalized engagement system that uses AI, marketing technology, and consumer data to bring users to the Upside app with the right message, creative, and incentive at the right moment to drive the next highest action for the consumer. This is one of Upside's highest-leverage growth opportunities, with the potential to meaningfully grow user acquisition, frequency, retention, and revenue. As the Principal Product Manager owning this space, you'll have the rare chance to build this system largely from the ground up - turning an ambitious, high-level vision into a concrete, sequenced roadmap, and making foundational calls about the systems, partnerships, and technology needed to bring it to life.\nWhat You'll Do\nOwn the strategy and roadmap for building Upside personalized growth engine. Translating a broad, ambitious personalization vision into sequential, buildable phases.\n\nDefine clear requirements and specs, and prioritize the backlog across the growth stack - data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems - including build-vs-buy-vs-integrate decisions.\n\nDefine success metrics and KPIs for the growth system, and use data to guide prioritization and validate impact.\n\nLead efforts to drive multi-vertical (Fuel, Grocery, Restaurant) network adoption, identifying high-relevance users and targeting them with localized, personalized communications based on proximity to relevant retail locations.\n\nRun rapid experimentation on messaging and incentives, using results to identify what drives repeatable user habits before scaling successful patterns globally.\n\nBuild a strong partnership with Upside's internal consumer marketing team, deeply understanding their needs and translating them into clear product requirements.\n\nLead cross-functionally without direct authority, aligning engineering, design, data, and marketing around a shared roadmap and set of priorities.\n\nCompetencies You'll Need\n10+ years of product management experience, including leading complex, ambiguous, or platform-level initiatives.\n\nProven track record of building scalable personalization platforms, CRM systems, or 0-to-1 products - not just isolated features.\n\nStrong quantitative and analytical skills, with hands-on experience using data and experimentation to guide product decisions.\n\nTechnical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences - comfort operating at both a high strategic level and a deep analytical level is critical to this role.\n\nExceptional communicator who builds deep cross-functional trust and can influence senior stakeholders without direct authority.\n\nStrong business acumen, with the ability to connect product decisions to retention, revenue, and broader company strategy.\n\nDeep consumer empathy and an intuitive understanding of what motivates user behavior.\n\nLocation:\nThis hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside’s in-office policy over time.\nCompensation:\nThe U.S. base salary range for this full-time position varies by work location:\nTier 1: NYC $224,000 - $243,000\n\nTier 2: Austin, Chicago, Washington, DC $204,000 - $221,000\n\nIn addition to base salary, this position is also eligible for equity and benefits.\nThe final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range for your location during the hiring process.\n#LI-Hybrid\n#LI-CO1\nBenefits:\nMedical, dental, and vision coverage starting on Day 1\n\nEquity (ISOs)\n\n401(k) program\n\nFamily planning programs + paid parental leave\n\nPhysical fitness and wellness memberships\n\nEmotional and mental health support programs\n\nUnlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break\n\nFlexible work environment\n\nLunch reimbursement for in-office employees\n\nEmployee Resource Groups\n\nLearning and Development stipend\n\nTransparent culture\n\nAmazing mission!\n\nDiversity and Inclusion:\nDiversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!\nIf there's anything we can do to support a disability or special need during your application or interview process, please email .\nThis email is for accessibility accommodations only, it should not be used to submit job applications.\nNotice To Recruiters And Placement Agencies:\nThis is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.","description_format":"text","description_chars":5889,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Growth opportunities","Parental leave","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Sales & Marketing","Gift Cards & Loyalty Programs","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-07-17T04:12:42Z"}],"visa":[],"liveness":{"score":19,"band":"cold","label":"Long shot","p_open":1,"p_active":0.671,"p_room":0.28,"age_days":95,"expected_fill_days":45,"reasons":["conf:1","velocity","win:tail","crowd:"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":243000,"is_top_pay":true},"html_url":"https://alion.io/job/upside-principal-product-manager-personalization-and-martech","json_url":"https://alion.io/job/upside-principal-product-manager-personalization-and-martech.json","meta":{"generated_at":"2026-10-20T14:56:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16764,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1787438},"rest":"https://alion.io/mcp/rest/get_company?id=1787438"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fupside-principal-product-manager-personalization-and-martech"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fupside-principal-product-manager-personalization-and-martech"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fupside-principal-product-manager-personalization-and-martech"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/upside-principal-product-manager-personalization-and-martech\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fupside-principal-product-manager-personalization-and-martech"}]}