UGC Content Creator (NY/LA based) - Freelance

Upway is looking for a UGC Content Creator to produce high-performing, authentic content that drives people to sell their e-Bike to Upway.

This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven.

You will create content that answers one core question:

“Why should I sell my e-Bike to Upway?”

Key Responsibilities

Content Creation

• Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
• Focus on content that drives supply: getting people to sell their e-Bike
• Produce a consistent volume of content weekly
• Turn real customer scenarios into simple, compelling videos

On-Site Content Production

• Film regularly at our UpCenters:
  • New York (134 Morgan Ave, Brooklyn)
  • Los Angeles (2400 Marine Ave, Redondo Beach)

Concepting

• Come up with new hooks, formats, and angles
• Test different messaging (price, ease, speed, trust)
• Quickly iterate based on performance

Skills, Knowledge and Expertise

Location (Non-negotiable)

• Must live in New York or Los Angeles
• Must be able to come on-site to our UpCenters:
  • 134 Morgan Ave, Brooklyn
  • 2400 Marine Ave, Redondo Beach

UGC Native

• At least over 3 years of experience in UGC creation in B2C environment
• Deep understanding of TikTok / Reels content
• Knows what makes people stop scrolling
• Able to create content that feels native, not like ads

Benefits

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