{"id":1958560,"url":"https://alion.io/job/upwork-social-media-content-creator","title":"Social Media Content Creator","company":{"id":3606,"name":"Upwork","domain":"upwork.com","url":"https://alion.io/company/upwork","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":true,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":19,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":13500,"max_usd":28000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":8},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Premiere Pro","optional":false},{"name":"Canva","optional":false},{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-06T12:00:48Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-16T01:17:47Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"An enterprise client is seeking an experienced Social Media Content Creator to support the development and execution of high-impact digital content across social platforms. The selected candidate will apply advanced content creation, storytelling, visual, and social media expertise to build engaging brand experiences, strengthen consumer connection, and drive measurable engagement.\nThe role requires a strong understanding of consumer culture, social trends, short-form content, brand storytelling, and the fast-moving FMCG environment.\n Develop and execute original social media content across Instagram, TikTok, Facebook, YouTube, and other relevant platforms\n\nConceptualize content ideas aligned with brand campaigns, product launches, cultural moments, and consumer trends\n\nCreate short-form videos, photography, copy, Reels, memes, recipes, DIY content, ASMR, trend-led content, and other social-first formats\n\nDevelop and manage content calendars that align creative output with broader brand and marketing objectives\n\nIndependently shoot, edit, and publish quick-turn social content while maintaining high creative and production standards\n\nEvaluate emerging social trends, viral formats, platform developments, and internet culture to identify opportunities for brand-relevant content\n\nTranslate brand strategies and campaign objectives into culturally relevant, engaging, and platform-native creative\n\nAdapt content concepts, visual styles, storytelling techniques, and tone of voice across different social platforms\n\nCollaborate with internal marketing teams, creative agencies, influencers, creators, photographers, and other external partners\n\nReview and assess social content for creative quality, brand alignment, visual consistency, audience relevance, and platform suitability\n\nUse performance insights and audience feedback to iterate, optimize, and improve content\n\nEnsure all published content consistently reflects established brand guidelines, visual identity, and tone of voice\n\n Deep specialization in social media content creation, digital storytelling, and social-first creative production, rather than broad general marketing knowledge\n\nMinimum 8 years of hands-on professional experience creating content for social media, preferably within FMCG, consumer brands, retail, food & beverage, lifestyle, beauty, or other consumer-facing industries\n\nVerifiable record of substantive creative work across social platforms, including short-form video, photography, copywriting, campaign content, or other digital content formats\n\nDemonstrated ability to independently develop an idea from concept through production, editing, publishing, and iteration\n\nAdvanced understanding of Instagram Reels, TikTok, memes, internet culture, viral content, and emerging social formats\n\nStrong practical experience with short-form video creation and editing tools such as CapCut, Adobe Premiere Rush, InShot, Canva, or equivalent platforms\n\nStrong visual judgment and demonstrated ability to apply principles of aesthetics, design, composition, pacing, and storytelling\n\nProven ability to work within established brand guidelines while adapting tone, creative execution, and storytelling to different platforms\n\nStrong understanding of consumer behavior and the ability to translate cultural and social trends into commercially relevant brand content\n\nExcellent written and verbal communication skills, with the ability to articulate creative rationale and collaborate effectively with cross-functional teams\n\nAbility to work independently in a fast-paced environment, manage multiple priorities, and deliver high-quality content under tight timelines\n\nCurrent or recent experience working directly in social media content creation, digital creative production, or a closely related professional discipline\n\nVerifiable portfolio demonstrating substantial and relevant social media content work\n\nHighly Preferred Candidates\nExtensive experience creating content for FMCG or major consumer brands\n\nA strong portfolio of high-performing Reels, TikToks, social campaigns, branded content, or other short-form digital work\n\nDemonstrated ability to identify emerging trends early and translate them into brand-safe, culturally relevant content\n\nExperience developing content for product launches, seasonal campaigns, promotional campaigns, and cultural moments\n\nProfessional experience with photography, videography, animation, motion graphics, or graphic design\n\nExperience collaborating with influencers, creators, celebrities, agencies, or production partners\n\nDemonstrated understanding of platform-specific creative best practices and audience behavior\n\nExperience using social analytics, engagement data, and performance insights to improve creative output\n\nTechnical work products such as campaign portfolios, published social content, branded video assets, photography, creative concepts, content calendars, campaign reports, or other substantive creative outputs\n\nAbility to demonstrate expertise in a clearly defined area of social content creation, such as short-form video, FMCG 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