{"id":3871108,"url":"https://alion.io/job/usa-today-co-director-product-development","title":"Director, Product Development","company":{"id":1847807,"name":"USA TODAY Co.","domain":"usatodayco.com","url":"https://alion.io/company/usatodayco","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":75,"open_postings":21,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":160000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Amazon Redshift","optional":false},{"name":"Databricks","optional":false},{"name":"Dimensional Modeling","optional":false},{"name":"Google BigQuery","optional":false},{"name":"GraphQL","optional":false},{"name":"Rest API","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Looker","optional":true},{"name":"Python","optional":true},{"name":"Tableau","optional":true}],"status":"closed","first_seen_at":"2026-11-06T05:00:00Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-11T00:14:14Z","board_verified":false,"closed_at":"2026-11-11T00:14:14Z","days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"About the Role \nWe are seeking a strategic and commercially minded Product Director to lead the evolution of our audience, media, and advertising platform capabilities. This leader will define and deliver product strategy across audience solutions, programmatic advertising, and the integration of owned media into a unified commercial experience. \nThe role will turn audience insights, media assets, and performance data into differentiated products that are easy to sell, plan, activate, measure, and optimize. It is an opportunity to shape a foundational growth platform at the intersection of product, data, advertising technology, and commercial transformation. \nWhat You Will Own \nAudience Strategy & Product Development \nDefine and execute the vision, product strategy, and roadmap for audience capabilities. \nBuild differentiated products using first-party, behavioral, contextual, geographic, and advertiser-permissioned data. \nCreate packaging, activation, pricing, measurement, and reporting frameworks. \nAdvance segmentation, enrichment, identity, insights, and responsible data use. \nOwned Media Integration & Unified Workflows \nIntegrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows. \nDefine the target experience across planning, order management, inventory, campaign delivery, optimization, and measurement. \nConnect advertising, commercial, data, and reporting capabilities through clear platform boundaries. \nSimplify fragmented workflows and reduce manual handoffs. \nProgrammatic Monetization \nOwn the strategy for direct and automated media offerings across multiple buying models. \nImprove yield and inventory utilization while protecting customer value and premium experiences. \nAdvance forecasting, pricing, packaging, decisioning, and campaign optimization. \nUse performance data and market insights to prioritize investment and validate product-market fit. \nCommercialization & Leadership \nBuild business cases, launch plans, adoption strategies, and success measures. \nLead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy. \nGuide roadmap, investment, dependency, and trade-off decisions with senior stakeholders. \nDevelop product talent and influence matrixed teams across the organization. \nRequired Qualifications \n10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields. \n5+ years leading complex platform products, major integrations, or multi-team transformation initiatives. \nStrong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations. \nExperience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes. \nStrong analytical and commercial judgment, executive communication, and cross-functional leadership skills. \nTechnical & Domain Expertise \nDeep working knowledge of Google Ad Manager or a comparable enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations. \nExperience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue-recognition processes to connect with ad-serving and reporting platforms. \nUnderstanding modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks, including audience tables, identity graphs, data marts, and scalable reporting layers. \nExpertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching. \nExperience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization across commercial, advertising, and reporting systems. \nStrong understanding of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution. \nKnowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms. \nKnowledge of data-modeling and SQL, including dimensional models for campaign, impression, audience, and revenue data; sold-versus-delivered reconciliation; complex joins; window functions; and performance optimization on large datasets. \nPreferred Qualifications \nExperience launching audience-based solutions and enabling commercial teams to bring new capabilities to the market. \nExperience integrating advertising, customer-management, order-management, reporting, or revenue platforms. \nFamiliarity with AI-assisted media planning, campaign optimization, and decision-support products. \nExperience integrating customer relationship management and commercial workflow platforms, including campaign planning, quote-to-cash, and opportunity-to-order processes in a media sales environment. Experience with Salesforce or an equivalent platform is beneficial. \nExperience with business intelligence and reporting platforms that surface campaign, audience, and revenue insights to commercial teams and customers. Familiarity with tools such as Looker, Tableau, or comparable reporting solutions is beneficial. \nUnderstanding of creative fulfillment workflows, including how creative assets are requested, produced, approved, and routed into advertising delivery systems. Experience with commercial creative workflow platforms is beneficial. \nWorking knowledge of Python or a similar language for prototyping, data validation, analysis, and workflow automation. \nMBA or equivalent experience leading product strategy and commercial transformation. \n#LI-REMOTE\n#LI-NR2\nThe annualized base salary for this role will range between $160000 and $180000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable","description_format":"text","description_chars":6254,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":10,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":true},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Digital Media","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-11-06T14:28:11Z"},{"event":"close","at":"2026-11-11T00:14:14Z"}],"visa":[],"liveness":null,"pay":{"stated_usd_annual":180000,"is_top_pay":false},"html_url":"https://alion.io/job/usa-today-co-director-product-development","json_url":"https://alion.io/job/usa-today-co-director-product-development.json","meta":{"generated_at":"2026-11-15T23:24:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20149,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1847807},"rest":"https://alion.io/mcp/rest/get_company?id=1847807"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fusa-today-co-director-product-development"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fusa-today-co-director-product-development"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fusa-today-co-director-product-development"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/usa-today-co-director-product-development\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fusa-today-co-director-product-development"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3871108}},{"tool":"search_jobs","arguments":{"company":"usatodayco.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3871108},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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