{"id":4007252,"url":"https://alion.io/job/usaa-creative-strategist-lead","title":"Creative Strategist Lead","company":{"id":4683,"name":"USAA","domain":"usaa.com","url":"https://alion.io/company/usaa","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":98,"open_postings":29,"ghost_share":0,"stale_share":0.241,"repost_share":0.069,"time_to_fill_p50_days":9,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Antonio, United States","Tampa, United States","Charlotte, United States","Colorado Springs, United States","Plano, United States","Phoenix, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":127310,"max":243340,"currency":"USD","period":"year","gross":null,"usd_annual":243340},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":true,"relocation_package":true,"has_equity":false,"technologies":[{"name":"Path Planning","optional":false}],"status":"live","first_seen_at":"2026-11-10T07:58:46Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-10T07:58:46Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Why USAA?\nAt USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.\nEmbrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.\nWe are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.\nThe Opportunity\nOur Creative Strategist Lead translates business priorities, audience insights, and USAA’s brand strategy into compelling creative strategies that strengthen relevance, deepen trust, and drive growth. Connects the needs of prospective and existing members with distinctive storytelling across channels and the marketing journey. Develops clear, actionable creative briefs that align stakeholders and guide creative development. Partners across Marketing to connect creative decisions to meaningful member and business outcomes while reinforcing USAA’s mission and a unified brand.\nWe offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, and Tampa, FL.\nRelocation assistance is not available for this position.\nWhat you'll do:\nLeads creative strategy for complex, high-impact initiatives across audiences, products, and channels, translating business priorities, needs, and the master brand platform into focused creative opportunities.\nLeads the development of creative briefs for complex, high-impact initiatives and establishes the strategic clarity, messaging priorities, and creative guardrails needed to align stakeholders and creative teams.\nTranslates USAA’s understanding the military community, the master brand platform, and member needs into distinctive creative briefs and message frameworks that guides work across audiences, products, and channels.\nResolves competing input from senior and cross-functional stakeholders and secures alignment on essential strategic decisions before creative development. Consolidates feedback and distinguishes necessary changes from preferences to minimize repeated debate and rework.\nServes as a trusted strategic partner to in-house creative leaders, internal teams, and external agencies throughout development, evaluating major creative directions against the broader strategy and helping teams resolve significant departures from the brief, master brand platform, or intended outcomes.\nGuides creative leaders, internal teams, and agencies throughout development, evaluating major creative directions s against the broader strategy and resolving significant departures from the brief, brand platform, or intended outcomes.\nSynthesizes audience insights, campaign performance, and other available evidence into strategic recommendations that influence creative direction and investment decisions.\nAdvances briefing standards, strategic frameworks, and ways of working; coaches colleagues and evaluates emerging practices, including responsible AI use, to improve strategic quality and efficiency.\nEnsures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.\nWhat you have:\nBachelor's degree; OR 4 years of relevant education and/or experience.\n10+ years of experience in creative strategy, brand strategy, or advertising agency account planning discipline. \nDemonstrated experience leading creative strategy for complex, integrated marketing initiatives across multiple audiences, products, or channels. \nDemonstrated ability to frame complex business challenges as creative problems and develop actionable creative briefs and messaging frameworks. \nExperience influencing senior stakeholders, resolving competing input, and aligning cross-functional teams and agency partners around clear strategic decisions. \nDemonstrated ability to synthesize audience insights and performance data into clear recommendations that establish creative direction and improve effectiveness.\nKnowledge of brand building, consumer behavior, and channel-specific storytelling across digital, social, video, and other marketing channels. \nDemonstrated ability to guide strategic work, coach colleagues, and improve practices without direct reporting authority. \nWhat sets you apart:\nConnect business strategy to creative strategy See through complex business, audience and brand challenges to define the creative problem that matters most and establish clear strategic direction.\nFind the insight others miss Connect existing audience understanding, cultural context, member needs and business realities to uncover the human tension or truth that can unlock a more distinctive creative idea.\nHave a strong point of view Don’t simply facilitate competing perspectives. You bring a clear strategic recommendation, articulates what is right for the brand and the work, and can influence senior stakeholders around why.\nInspire rather than constrains creative teams Provide the strategic clarity, provocation and guardrails that gives creative teams a runway for ideas rather than a checklist for execution.\nMake USAA unmistakably USAA Translate the master brand platform and USAA’s understanding of the military community into creative direction that could uniquely come from USAA.\nRaise the strategic bar Strengthen the quality of Creative Strategy through guidance, briefing standards and better ways of working.\nCompensation range: The salary range for this position is: $127,310 - $243,340.\nUSAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).\nCompensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.\nEmployees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.\nThe above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.\nBenefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.\nFor more details on our outstanding benefits, visit our benefits page on USAAjobs.com.\nApplications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.\nUSAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.","description_format":"text","description_chars":7777,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Life insurance","Military spouse friendly","Relocation assistance","Wellness"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Commercial & Retail Banks","Wealth Management & Financial Advisors","Property & Casualty Insurance","Life Insurance & Annuities"],"lifecycle":[{"event":"open","at":"2026-11-10T07:58:46Z"}],"visa":[{"country":"US","licensed_sponsor":false,"adverts_offering_sponsorship_24m":4,"sanctioned_now":false,"evidence":"Offered visa sponsorship in 4 of its adverts here in 24 months","filings_12m":0,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-11-09T07:32:21+00:00","sources":["Alion: sponsorship offered in the employer's own job adverts (24 months)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":9,"reasons":["conf:0","win:early","comp:brand"],"computed_at":"2026-11-10T08:47:04Z"},"pay":{"stated_usd_annual":243340,"is_top_pay":true},"html_url":"https://alion.io/job/usaa-creative-strategist-lead","json_url":"https://alion.io/job/usaa-creative-strategist-lead.json","meta":{"generated_at":"2026-11-10T08:47:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20366,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4683},"rest":"https://alion.io/mcp/rest/get_company?id=4683"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fusaa-creative-strategist-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fusaa-creative-strategist-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fusaa-creative-strategist-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/usaa-creative-strategist-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fusaa-creative-strategist-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4007252}},{"tool":"search_jobs","arguments":{"company":"usaa.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4007252},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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