{"id":4007253,"url":"https://alion.io/job/usaa-creative-strategist-senior","title":"Creative Strategist Senior","company":{"id":4683,"name":"USAA","domain":"usaa.com","url":"https://alion.io/company/usaa","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":98,"open_postings":29,"ghost_share":0,"stale_share":0.241,"repost_share":0.069,"time_to_fill_p50_days":9,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Antonio, United States","Tampa, United States","Charlotte, United States","Colorado Springs, United States","Plano, United States","Phoenix, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":103450,"max":197730,"currency":"USD","period":"year","gross":null,"usd_annual":197730},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":true,"relocation_package":true,"has_equity":false,"technologies":[{"name":"Path Planning","optional":false}],"status":"live","first_seen_at":"2026-11-10T07:58:46Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-10T07:58:46Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Why USAA?\nAt USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.\nEmbrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.\nWe are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.\nThe Opportunity\nOur Creative Strategist Senior translates business priorities, audience insights, and USAA’s brand strategy into compelling creative strategies that strengthen relevance, deepen trust, and drive growth. Connects the needs of prospective and existing members with distinctive storytelling across channels and the marketing journey. Develops clear, actionable creative briefs that align stakeholders and guide creative development. Partners across Marketing to connect creative decisions to meaningful member and business outcomes while reinforcing USAA’s mission and a unified brand.\nWe offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, and Tampa, FL.\nRelocation assistance is not available for this position.\nWhat you'll do:\nDevelops creative strategy for assigned campaigns and initiatives, translating business objectives, audience priorities, and the master brand platform into focused creative recommendations. \nApplies USAA’s understanding of the military community and the master brand platform to campaign-level strategy, messaging, and storytelling.\nCreates concise, actionable creative briefs that define the business challenge, audience, desired response, core insight, messaging priorities, and creative guardrails. \nApplies the master brand platform to campaign-level creative strategy and messaging, ensuring assigned initiatives reinforce a consistent and distinctive expression of USAA.\nDevelops messaging and storytelling recommendations across acquisition, engagement, and retention, adapting recommendations to audience and channel needs. \nClarifies requirements, consolidates stakeholder feedback, and confirms alignment before creative development.\nPartners closely with in-house creative teams and external agencies from briefing through development, representing the strategy, providing actionable feedback, and evaluating concepts against the approved brief, master brand platform, audience needs, and intended outcomes.\nApplies audience insights, creative testing findings, campaign performance, and other available evidence to refine campaign-level strategy, messaging, and recommendations.\nApplies established strategic frameworks and emerging cultural, channel, and creative practices, including responsible AI use, to improve the relevance, quality, and efficiency of strategic work. \nResolves routine questions and escalates significant or conflicting direction promptly to the Lead Creative Strategist reduce avoidable back-and-forth and rework. \nEnsures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.\nWhat you have:\nBachelor's degree; OR 4 years of relevant education and/or experience.\n7-8 years of experience in creative strategy, brand strategy, account planning, integrated marketing strategy, or a related discipline. \nDemonstrated experience independently developing creative strategy for integrated marketing campaigns. \nDemonstrated ability to translate audience research and business objectives into concise creative briefs and messaging recommendations that creative teams can execute. \nExperience collaborating with creative teams, cross-functional stakeholders, and agencies to clarify direction and resolve feedback. \nExperience applying audience insights, creative testing, and campaign performance findings to refine campaign-level creative strategy and messaging. \nKnowledge of brand building, consumer behavior, and channel-specific storytelling across digital, social, video, and other marketing channels. \nDemonstrated ability to present strategic recommendations clearly and manage multiple assignments and deadlines. \nWhat sets you apart:\nConnect business strategy to creative strategy Translate defined business objectives, audience needs and brand direction into a focused creative problem and actionable strategy for assigned initiatives.\nFind the insight that unlocks the work Connect available audience insights, cultural context and member needs to identify the human tension or truth most relevant to the assignment.\nBring a clear strategic point of view Make and clearly articulates strategic recommendations rather than simply capturing stakeholder input or facilitating the process.\nInspire rather than constrains creative teams You write focused briefs and provides strategic guidance that inspires ideas while leaving room for creative exploration.\nMake the work feel distinctly USAA Apply the master brand platform and USAA’s understanding of the military community to campaign-level messaging and storytelling.\nIs a trusted creative partner Work alongside creative teams from briefing through development, providing constructive strategic feedback that keeps the work true to the brief and brand.\nCompensation range: The salary range for this position is: $103,450 - $197,730.\nUSAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).\nCompensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.\nEmployees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.\nThe above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.\nBenefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.\nFor more details on our outstanding benefits, visit our benefits page on USAAjobs.com.\nApplications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.\nUSAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.","description_format":"text","description_chars":7606,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Life insurance","Military spouse friendly","Relocation assistance","Wellness"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Commercial & Retail Banks","Wealth Management & Financial Advisors","Property & Casualty Insurance","Life Insurance & Annuities"],"lifecycle":[{"event":"open","at":"2026-11-10T07:58:46Z"}],"visa":[{"country":"US","licensed_sponsor":false,"adverts_offering_sponsorship_24m":4,"sanctioned_now":false,"evidence":"Offered visa sponsorship in 4 of its adverts here in 24 months","filings_12m":0,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-11-09T07:32:21+00:00","sources":["Alion: sponsorship offered in the employer's own job adverts (24 months)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":9,"reasons":["conf:0","win:early","comp:brand"],"computed_at":"2026-11-10T08:48:05Z"},"pay":{"stated_usd_annual":197730,"is_top_pay":true},"html_url":"https://alion.io/job/usaa-creative-strategist-senior","json_url":"https://alion.io/job/usaa-creative-strategist-senior.json","meta":{"generated_at":"2026-11-10T08:48:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20403,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4683},"rest":"https://alion.io/mcp/rest/get_company?id=4683"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fusaa-creative-strategist-senior"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fusaa-creative-strategist-senior"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fusaa-creative-strategist-senior"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/usaa-creative-strategist-senior\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fusaa-creative-strategist-senior"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4007253}},{"tool":"search_jobs","arguments":{"company":"usaa.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4007253},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}