{"id":4203959,"url":"https://alion.io/job/vaisala-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":56722,"name":"Vaisala","domain":"vaisala.com","url":"https://alion.io/company/vaisala","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":90000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-11-11T00:00:00Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-12T23:07:00Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most - from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. For a second year running, Vaisala got recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2026 study. Our team of close to 2,500 experts and 62 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.\nOur employees demonstrate, uphold, support, and model the Vaisala Values: Customer Focus, Innovation & Renewal, Strong Together and Integrity. Sharing strong and common values is part of our culture and enables us to work towards our shared mission.\nVaisala Xweather helps organizations integrate weather intelligence into their applications and operations. By combining local sensor data with advanced AI predictions, we deliver precise and actionable weather insights. We transform weather challenges into opportunities and build resilience against severe weather and climate change.\nWe are looking for a Lifecycle Marketing Manager who will own the strategy and execution for how we engage, retain, and re-engage our customers across Xweather’s weather risk management and renewable energy portfolios. You will partner with sales, product and customer success teams to build the lifecycle program from the ground up.\nYou will create the roadmap for lifecycle and retention marketing activities, executing on those actions. Our marketing team of eight, consisting of go-to-market marketers, creatives, and marketing technologists, works closely together to drive awareness, generate leads for sales, and build the Vaisala Xweather brand. In this role you will be able to use your marketing skill set widely, from content creation to campaign planning and events. We work in an agile manner and strive to base our actions on data.\nThis is a strategic IC position. You will be hands-on building campaigns and journeys, but you will also set the strategy: what we measure, what we test, how we segment, what good retention looks like in our ecosystem. You will own the full lifecycle motion and bring rigor to a function with an existing baseline in need of scaling and optimization.\nThis is a hybrid-based position out of our Gaithersburg, Maryland office. We will also consdider candidates with the ability to work hybrid out of either our Boulder, Colorado or Minneapolis, Minnesota office locations.\nWhat's your role?\nEstablish, manage, and execute lifecycle and retention marketing plans and strategy together with internal and external stakeholders to connect our solutions to our customers. \nBuild value propositions, product positioning, competitor analyses, and customer application and business cases together with the sales, product and customer success teams. \nDevelop value-creating content, coordinate scientific proofs and sales kit documents with sales, science, and product teams for focused use cases. \nPlan and execute product launches including events, webinars, and multi-channel campaigns. \nCreate product pages, landing pages and blog posts to drive customer acquisition through awareness and automation. \nManage email automation and other marketing campaigns. \nWhat will you bring?\nYou are a hands-on marketer who can understand the big picture but is able and excited to execute on marketing activities. \nA can-do attitude, ability to jump into different contexts, and passion for learning and developing will be essential in this role. \nYour skills of working in a multi-functional and multicultural team in an agile environment come highly appreciated. \nKnowledge of the renewable energy space and the weather risk transfer market is not required, however you will need demonstrated experience in both inbound and outbound marketing for science or technology-related products. \n Willingness to travel domestically and internationally travel up to 25%\nANTICIPATED SALARY RANGE: $90,000 - $110,000 base salary with our annual Xweather STI bonus plan (on top of base compensation). Salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Additionally, we offer our employees a competitive benefits package which is outlined below. Please note that applications sent via email cannot be processed due to privacy reasons.\nWhat we offer:\nOur benefits package includes: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, a variety of voluntary benefits programs, Employee Assistance Programs, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.\nTo be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a complete background check prior to an offer being extended.\nEOE Veteran/Disability\nVaisala is proud to be an Equal Opportunity Employer and is committed to providing equal employment opportunity for all persons in all facets of employment. All qualified applications will receive consideration for employment without regard to any legally protected status.\nReasonable Accommodation Notice\nFederal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.\nIf you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at . Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).","description_format":"text","description_chars":6652,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Test & Measurement Instruments"],"lifecycle":[{"event":"open","at":"2026-11-12T23:07:00Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":16,"reasons":["conf:0","win:early"],"computed_at":"2026-11-12T23:57:48Z"},"pay":{"stated_usd_annual":110000,"is_top_pay":false},"html_url":"https://alion.io/job/vaisala-lifecycle-marketing-manager","json_url":"https://alion.io/job/vaisala-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-12T23:57:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":50660,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":56722},"rest":"https://alion.io/mcp/rest/get_company?id=56722"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvaisala-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvaisala-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvaisala-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vaisala-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvaisala-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4203959}},{"tool":"search_jobs","arguments":{"company":"vaisala.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4203959},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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