{"id":2517490,"url":"https://alion.io/job/valid-app-performance-marketing-analyst","title":"App, Performance Marketing Analyst","company":{"id":4417336,"name":"Valid","domain":"valid.co","url":"https://alion.io/company/valid-5","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":9,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"PST","utc_offset_min":-8,"utc_offset_max":-8},"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":65000,"max_usd":114000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1127},"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AppsFlyer SDK","optional":false}],"status":"live","first_seen_at":"2026-06-09T23:44:49Z","employer_posted_date":"2026-06-09","last_verified_at":"2026-10-15T04:08:02Z","board_verified":true,"closed_at":null,"days_open":127,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":127},"description":"USA & Canada. Remote or in-person SF.\nWorking hours are PST\nAbout Valid\nFounded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.\nIn under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.\nWe’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.\nThe Role\nA customer obsessed marketing strategist\n\nFirst in line to try the newest AI marketing tools\n\nPassionate about ad networks and performance marketing strategy\n\nObsessed with discovering and tracking social media trends\n\nCustomer obsessed (we put it in their twice on purpose!)\n\nWe believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.\nResponsibilities\nOwn performance marketing account management for app clients.\n\nExecute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.\n\nOrchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.\n\nOwn, ideate, and iterate on creative testing frameworks tailored to each app’s context.\n\nEngage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.\n\nAnalyze campaign data using strong analytical skills and derive actionable insights to improve performance.\n\nContribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.\n\nUse MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.\n\nConduct A/B & multivariate testing to improve performance and generate insights.\n\nRequired Qualifications\n2-3 years of growth marketing or user acquisition experience\n\n1-2 years of app performance marketing experience, primarily paid social UA (this will be tested)\n\nHands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge\n\nProficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)\n\nStrong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC\n\nTrack record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV\n\nAble to multitask and prioritize effectively in a fast-paced environment\n\nPreferred Qualifications\nIndustry Expertise: Actively learns and shares new industry insights\n\nExperience with consumer subscription apps\n\nFreemium model familiarity for subscription apps\n\nUnderstanding of user onboarding flows and paywall testing\n\nAdaptability to platform changes, including iOS and social media algorithms\n\nWhat You’ll Be Getting\nWork on a global team with flexibility and a collaborative startup culture\n\nAnnual company offsite - we gather in a new location each year to connect and celebrate\n\nCompensation Range\nCompetitive salary based on experience and location\n\nBenefits: 401k, healthcare, FSA, lunch (for in-person days)\n\nLocation: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.","description_format":"text","description_chars":3343,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Remote friendly"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-14T10:08:51Z"}],"visa":[],"liveness":{"score":3,"band":"cold","label":"Long shot","p_open":1,"p_active":0.103,"p_room":0.28,"age_days":127,"expected_fill_days":7,"reasons":["conf:1","win:tail","crowd:junior"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/valid-app-performance-marketing-analyst","json_url":"https://alion.io/job/valid-app-performance-marketing-analyst.json","meta":{"generated_at":"2026-10-15T06:20:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9490,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4417336},"rest":"https://alion.io/mcp/rest/get_company?id=4417336"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvalid-app-performance-marketing-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvalid-app-performance-marketing-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvalid-app-performance-marketing-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/valid-app-performance-marketing-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvalid-app-performance-marketing-analyst"}]}