{"id":2404693,"url":"https://alion.io/job/valuecoders-internal-hiring-avp-marketing","title":"[Internal Hiring]: AVP - Marketing","company":{"id":2553864,"name":"ValueCoders","domain":"valuecoders.com","url":"https://alion.io/company/valuecoders-com","size_band":"1-10","is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":75,"open_postings":7,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Noida, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":2000000,"max":3000000,"currency":"INR","period":"year","gross":null,"usd_annual":31416},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Mixpanel","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-04-17T10:08:48Z","employer_posted_date":"2026-04-17","last_verified_at":"2026-10-15T10:38:42Z","board_verified":true,"closed_at":null,"days_open":181,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":180},"description":"Job Title: AVP - Digital Marketing\nExp : 15+ Years\nRole Summary\nThe AVP - Digital Marketing will lead the organization’s end-to-end digital strategy, driving customer acquisition, engagement, and revenue growth across all digital channels. This role requires a strategic thinker with strong execution capabilities, data-driven decision-making, and proven experience in scaling digital marketing functions.\nKey Objectives\nDrive revenue growth through digital channels\nBuild and scale performance marketing engines\nStrengthen brand presence across digital platforms\nOptimize customer acquisition cost (CAC) and improve ROI\nLead digital transformation initiatives across marketing functions\nCore Responsibilities\n1. Digital Strategy & Leadership\nDefine and execute a comprehensive digital marketing roadmap\nAlign digital initiatives with overall business and revenue goals\nLead, mentor, and scale a high-performing digital marketing team\n2. Performance Marketing\nOwn channels such as Google Ads, Meta Ads, LinkedIn Ads, Programmatic\nDrive lead generation, conversions, and ROI optimization\nContinuously test and optimize campaigns (A/B testing, funnel improvements)\n3. SEO & Organic Growth\nDevelop and execute SEO strategy (technical, on-page, off-page)\nDrive organic traffic growth and improve keyword rankings\nManage content strategy aligned with search intent\n4. Content & Brand Marketing\nOversee content marketing, social media, and brand storytelling\nEnsure consistent brand voice across platforms\nCollaborate with design and content teams for high-impact campaigns\n5. Marketing Analytics & Automation\nBuild a strong data analytics framework\nTrack KPIs: CAC, LTV, ROAS, CTR, conversion rates\nLeverage tools like Google Analytics, HubSpot, Salesforce, Mixpanel\nImplement and optimize marketing automation workflows\n6. Customer Lifecycle Management\nImprove lead nurturing, retention, and engagement strategies\nWork closely with sales and customer success teams\nOptimize funnels from awareness → conversion → retention\n7. Budget & Vendor Management\nManage large-scale digital marketing budgets\nOptimize spend across channels for maximum ROI\nHandle agencies, partners, and marketing tools/vendors\nMust-Have Skills\nTechnical Skills\nExpertise in Performance Marketing (PPC, Paid Social)\nStrong understanding of SEO, SEM, and analytics tools\nExperience with marketing automation platforms\nData-driven mindset with strong analytical skills\nLeadership & Strategic Skills\nProven ability to lead and scale teams\nStrong stakeholder management (CXOs, sales, product teams)\nStrategic thinking with execution excellence\nGood-to-Have Skills\nExperience in B2B / SaaS / D2C environments\nKnowledge of growth hacking frameworks\nExposure to AI-driven marketing tools\nExperience managing global campaigns\nExperience Requirements\n10-15+ years in digital marketing\nAt least 3-5 years in leadership roles\nProven track record of driving revenue via digital channels\nExperience handling multi-channel marketing budgets","description_format":"text","description_chars":2993,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Information Technology","Software"],"lifecycle":[{"event":"open","at":"2026-10-13T00:18:37Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":1,"p_active":0.328,"p_room":0.28,"age_days":180,"expected_fill_days":23,"reasons":["conf:3","velocity","win:tail","crowd:"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":31416,"is_top_pay":false},"html_url":"https://alion.io/job/valuecoders-internal-hiring-avp-marketing","json_url":"https://alion.io/job/valuecoders-internal-hiring-avp-marketing.json","meta":{"generated_at":"2026-10-15T13:21:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20675,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2553864},"rest":"https://alion.io/mcp/rest/get_company?id=2553864"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvaluecoders-internal-hiring-avp-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvaluecoders-internal-hiring-avp-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvaluecoders-internal-hiring-avp-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/valuecoders-internal-hiring-avp-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvaluecoders-internal-hiring-avp-marketing"}]}