{"id":2404680,"url":"https://alion.io/job/valuecoders-internal-hiring-sr-ppc-executive","title":"[Internal Hiring] : Sr. PPC Executive","company":{"id":2553864,"name":"ValueCoders","domain":"valuecoders.com","url":"https://alion.io/company/valuecoders-com","size_band":"1-10","is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Noida, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":900000,"max":1200000,"currency":"INR","period":"year","gross":null,"usd_annual":12566},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"SQL","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-03T09:10:21Z","employer_posted_date":"2026-09-03","last_verified_at":"2026-10-13T06:37:13Z","board_verified":true,"closed_at":null,"days_open":39,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":39},"description":"Location: Noida\nEmployment Type: Full-time\nExperience: 5+ Years\nAbout the Role\nWe are looking for an experienced PPC Manager to lead and optimize paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital advertising platforms. The ideal candidate should have strong hands-on experience in B2B lead generation, campaign strategy, budget management, conversion optimization, and performance analytics. The person will be responsible for driving qualified leads and revenue, not just traffic, while continuously improving campaign ROI.\nKey Responsibilities\nPlan, launch, manage, and optimize PPC and paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.\nDevelop performance marketing strategies aligned with business and lead-generation goals.\nManage campaigns across Search, Display, Performance Max, Remarketing, YouTube, and paid social.\nConduct keyword research, competitor analysis, audience targeting, and negative keyword management.\nCreate and optimize ad copies, creatives, landing pages, CTAs, and audience segments.\nMonitor CPC, CTR, CPL, CPA, conversion rate, ROAS, and lead quality.\nManage and optimize monthly advertising budgets to maximize ROI.\nAnalyze campaign performance and identify opportunities for scaling and optimization.\nWork closely with Sales and Business Development teams to understand lead quality and improve campaign targeting.\nTrack the complete lead funnel from ad → landing page → lead → MQL/SQL → opportunity → conversion.\nSet up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, etc.\nPrepare weekly/monthly performance reports with actionable insights and recommendations.\nConduct A/B testing for ad copies, creatives, landing pages, audiences, bidding strategies, and campaign structures.\nStay updated with changes in advertising platforms, algorithms, policies, and emerging paid marketing trends.\nIdentify new paid acquisition channels and opportunities for scaling international/B2B campaigns.\nLeverage AI-powered tools and automation to improve campaign planning, keyword research, audience segmentation, ad copy generation, bid optimization, and performance analysis.\nExplore and implement AI-driven PPC optimization techniques to identify trends, improve targeting, reduce CPL/CPA, and maximize campaign ROI.\nIdentify opportunities to automate repetitive PPC tasks using AI and marketing automation tools, improving efficiency and campaign scalability.\nRequired Skills\n5+ years of hands-on experience in PPC / Performance Marketing.\nStrong experience with Google Ads and Meta Ads.\nExperience with LinkedIn Ads will be an added advantage.\nStrong understanding of B2B lead generation and conversion funnels.\nHands-on experience with Google Analytics 4 and Google Tag Manager.\nStrong knowledge of keyword research, bidding strategies, audience targeting, remarketing, and conversion optimization.\nGood understanding of landing page optimization and CRO.\nStrong analytical and data-driven mindset.\nAbility to independently manage advertising budgets and campaign performance.\nStrong communication and reporting skills.\nWorking knowledge of AI tools for performance marketing, campaign optimization, analytics, and content/ad creation.\nAbility to evaluate and adopt new AI-powered marketing tools and automation workflows to improve campaign performance.\nPreferred Experience\nExperience working with IT services, SaaS, software products, or technology companies.\nExperience generating leads for international markets, particularly US/UK/Canada/Australia.\nExperience handling significant monthly ad spends.\nGoogle Ads / Meta certifications would be an advantage.\nExperience working closely with Sales/BD teams to improve lead-to-revenue conversion.\nKey Performance Indicators (KPIs)\nQualified leads / MQLs generated\nCost Per Lead (CPL)\nCost Per Acquisition (CPA)\nLead-to-MQL/SQL conversion rate\nCampaign conversion rate\nROAS / marketing ROI\nAd CTR and CPC\nLead quality and sales pipeline contribution\nOverall paid-channel revenue contribution\nWhat We're Looking For\nWe are looking for someone who is hands-on, analytical, and result-oriented-someone who can take ownership of paid acquisition end-to-end, identify what's not working, and proactively optimize campaigns rather than 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