Recruitment Marketing Specialist

Salary Details

Job Summary

Come work as a Recruitment Marketing Specialist with Vancouver Coastal Health (VCH)!

Reporting to the Leader, Recruitment Marketing, the Recruitment Marketing Specialist develops, recommends and executes marketing strategies and plans that support Vancouver Coastal Health’s (VCH) Health Human Resources (HHR) strategy and strategic goals. The role delivers marketing campaigns, projects, and tactical initiatives that help attract and sustain a skilled, diverse workforce to meet current and future population needs.

In addition, the Recruitment Marketing Specialist maximizes VCH’s employer brand positioning and promotes VCH as an employer of choice. Combining strategic insight with tactical execution, the role collaborates with diverse stakeholders to deliver recruitment marketing initiatives, including (but not limited too) advertising, content marketing, creative planning and production coordination for photo and video shoots, event support, and marketing measurement and reporting.

As a Recruitment Marketing Specialist with Vancouver Coastal Health you will:

• Work alongside the Leader, Recruitment Marketing and cross-functional teams across VCH (including Talent Acquisition and Brand and Digital Communications) to advise on and deliver marketing and media campaigns that support recruitment objectives across owned, paid, and partner channels.
• Take a proactive, research-driven approach to recruitment marketing by identifying emerging trends and opportunities, and developing, evaluating, and recommending annual and ad hoc strategies that support talent attraction goals and enhance VCH’s reputation as an employer of choice.
• Build strong partnerships across VCH, including Communications, Equity and Partnerships, to align objectives, ensure a consistent and integrated candidate and brand experience, and maximize the impact of recruitment marketing initiatives.
• Create clear, concise marketing, creative and web briefs, and develop strategic presentations for stakeholders that communicate insights, recommendations and drive alignment.
• Develop, recommend, and execute media plans across paid channels, including strategy development, media buying, placement, performance optimization and tracking, and budget management.
• Work with the creative team or on Canva to develop marketing material and collateral to improve the VCH employment brand (e.g. advertising, recruitment brochures etc.).
• Support the administration and development of career-focused content across VCH's social media channels, networking sites, websites, and email marketing programs, leveraging emerging digital trends and technologies to maintain VCH's online presence and competitive edge.
• Partner on the creative development and coordination of photo and video productions for recruitment marketing shoots.
• Develop and coordinate recruitment marketing copy for owned channels and paid media, ensuring brand consistency and channel-appropriate messaging.
• Analyze marketing, advertising, and communications performance to evaluate effectiveness, identify opportunities, and provide actionable insights and recommendations.
• Oversee and manage marketing budgets, including invoice processing, expense tracking, and budget reporting.
• Provide marketing and coordination support for recruitment events, including promotional strategies, collateral development, and event logistics coordination to drive attendance and engagement.
• Develop and execute strategies and campaigns to support VCH’s retention efforts for existing staff and medical staff.
• Perform other related duties as assigned.

Qualifications

Education & Experience

• Bachelor’s Degree in Marketing, Advertising, Communications, Project Management or related field, and five (5) to seven (7) years’ recent, related experience with marketing, or an equivalent combination of education, training and experience.

Knowledge & Abilities

• Demonstrated ability to communicate effectively, both verbally and in writing, with diverse stakeholders, build strong relationships, and confidently provide strategic marketing and communications guidance.
• Strong project manager, with the ability to plan, organize and prioritize work and balance multiple activities concurrently, and in a manner that optimizes departmental effectiveness and contributes to organizational success.
• Ability to analyze information and evaluate results to choose the best solution, inform decision-making, and maximize marketing impact.
• Proven expertise in traditional and digital media, including paid media, web, social media, and content marketing, with the ability to think strategically and execute tactically.
• Demonstrates creativity, resourcefulness, and a strong candidate-centric mindset.
• Strong financial acumen, with experience developing, managing, and reporting on marketing budgets.
• Exercises considerable judgment, tact and discretion in preparing, disclosing and handling information of a confidential and/or sensitive nature.
• Competency in a variety of tools such as Canva, Microsoft Teams, Drupal, SharePoint, and email marketing.
• Ability to utilize a variety of relevant software applications at an advanced level including current word processing, spreadsheets, databases and recruitment software
• Physical ability to perform the duties of the position.

Closing Statement

As per Ministry of Health policy, all health care workers working in publicly-funded health care facilities are required to report their past receipt of certain vaccines or history of certain infections. Collecting these records will allow for offering of any missing vaccines, and for appropriate actions to be taken in the event of any future exposure to a communicable disease or during outbreaks. For all new hires and appointments to Vancouver Coastal Health, you will be asked to provide this information as part of the onboarding process. Why Join Vancouver Coastal Health (VCH):

VCH is a world class innovator in medical care, research and teaching, delivering service to more than one million BC residents. At VCH, we embrace thinking boldly, taking smart risks, and 'going first' when we believe it will lead to the best possible outcomes for patients and their families. We invite you to join us in creating healthy lives in healthy communities by showcasing our passion for care, connection to the communities we serve and our culture of teamwork that makes VCH a great place to work.

• Comprehensive health benefits package, including MSP, extended health and dental and municipal pension plan
• Grow your career with employer-paid training and leadership development opportunities
• Wellness supports, including counselling, critical incident and innovative wellness services are available to employees and their immediate families
• Award-winning recognition programs to honour staff, medical staff and volunteers
• Access to exclusive discount offers and deals for VCH staff At Vancouver Coastal Health, our vision of healthy lives in healthy communities inspires us and our values and pillars guide us. We support equitable practices, diverse teams and inclusive environments, which are vital to creating welcoming spaces where everyone can bring their whole selves to work and feel supported. We encourage applications from equity-deserving communities, including Indigenous Peoples and members of racialized groups, people with disabilities and people of all gender identities and expressions and sexual orientation.Vancouver Coastal Health is proud to be recognized as one of Canada’s Top 100 Employers, BC’s Top Employers, Canada’s Best Diversity Employers and Canada's Top Employers for Young People in 2026.Only short-listed applicants will be contacted for this posting. ***Employees of VCH must apply online via the Internal Career Portal on CareerHub, you are currently viewing the External Career Portal. Refer to the https://my.vch.ca/working-here/job-postings site for instructions on how to view internal job postings and how to apply as an employee. Current VCH employees who apply to this posting using this external site will be considered as an external candidate. Seniority will not apply.***Thank you for your interest in Vancouver Coastal Health.