{"id":522822,"url":"https://alion.io/job/variance-product-marketing-lead","title":"Product Marketing Lead","company":{"id":3103,"name":"Variance","domain":"variance.com","url":"https://alion.io/company/variance","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":83,"open_postings":9,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":215000,"max_usd":412000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":602},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Edge AI","optional":false}],"status":"live","first_seen_at":"2026-03-31T04:06:47Z","employer_posted_date":"2026-03-31","last_verified_at":"2026-10-21T10:32:16Z","board_verified":true,"closed_at":null,"days_open":204,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":204},"description":"At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.\nWe’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.\nThis is an in-person position. Our office is located in San Francisco, CA.\nWhat You Bring\n4-8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies\n\nExceptional ability to distill complex technical products into crisp positioning and messaging\n\nExperience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence\n\nStrong commercial instincts and an understanding of enterprise buying motions\n\nAbility to work cross-functionally across product, sales, design, and leadership with high ownership\n\nExcellent writing skills across website copy, decks, case studies, and thought leadership\n\nComfort operating in ambiguity and building the function from 0 to 1\n\nFamiliarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred\n\nBachelor’s degree or equivalent practical experience\n\nWhat You’ll Do\nOwn company and product positioning, messaging, and narrative development\n\nLead product launches and bring new capabilities to market with clarity and urgency\n\nBuild high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards\n\nDevelop customer stories, case studies, and proof points that support enterprise sales\n\nPartner with leadership on category creation and strategic communications\n\nConduct market, customer, and competitive research to inform GTM strategy\n\nShape website copy, campaign messaging, and other core external-facing materials\n\nWhy Variance\nCategory-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI\n\nEarly and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up\n\nReal Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential\n\nDirect Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution\n\nTop-Tier Benefits\nPlatinum medical, dental, and vision coverage\n\nUnlimited PTO, sick leave, and parental leave\n\n$100 monthly wellness stipend\n\nFree lunch and dinner daily\n\n401(k) plan","description_format":"text","description_chars":3182,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fraud Detection","RegTech, AML & Compliance","AI Agents"],"lifecycle":[{"event":"open","at":"2026-09-08T03:02:53Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long 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