{"id":3099838,"url":"https://alion.io/job/varicent-senior-integrated-campaigns-manager","title":"Senior Integrated Campaigns Manager","company":{"id":686603,"name":"Varicent","domain":"varicent.com","url":"https://alion.io/company/varicent","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ottawa, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":58000,"max_usd":103000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":179},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"ServiceNow","optional":false}],"status":"live","first_seen_at":"2026-10-22T14:16:07Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-25T07:25:55Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"At Varicent, we’re not just transforming the Sales Performance Management (SPM) market-we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:\nInnovate with Purpose: Build impactful solutions for customers worldwide.\nJoin Excellence: Work in a diverse, collaborative, and innovative team.\nShape the Future: Lead in redefining revenue optimization.\nGrow Together: Unlock your potential in a supportive environment.\nJoin us at Varicent-where your talent and ambition meet limitless opportunities for success!\nSummary of the Role and Team\nAs a Senior Integrated Senior Integrated Campaigns Manager, you will join Varicent’s Marketing organization and lead the strategy, execution, and optimization of integrated campaigns designed to grow revenue within existing customer accounts.\nWorking closely with Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams, you will create campaigns that drive customer expansion, cross-sell, upsell, adoption, and pipeline growth. You will serve as the orchestration lead across multiple stakeholders, ensuring campaigns align with business objectives and deliver measurable impact throughout the customer lifecycle.\nThis role combines strategic planning, campaign execution, data-driven optimization, and cross-functional leadership to help transform existing customers into long-term growth opportunities.\nWhat You Will Be Doing\nDesign and execute integrated customer expansion campaigns across email, digital, webinars, events, account-based marketing, lifecycle marketing, customer marketing, and sales-led initiatives\nDevelop segmentation and targeting strategies based on customer lifecycle stage, product adoption, account health, renewal timing, and growth opportunities\nPartner with Customer Success, Sales, and Revenue Operations teams to identify expansion-ready accounts and align campaign priorities to business opportunities\nLead campaign planning, execution, stakeholder alignment, intake management, prioritization, and launch readiness across multiple initiatives\nAnalyze campaign performance and customer engagement data to identify optimization opportunities and improve expansion outcomes\nCoordinate cross-functional contributors, agency partners, and vendors to ensure campaigns are delivered on time, within budget, and aligned to business goals\nPartner with Product Marketing, Content, Creative, and Digital Marketing teams to develop messaging, assets, and customer journeys tailored to target audiences\nBuild scalable campaign frameworks, reporting processes, and best practices that improve campaign effectiveness, operational efficiency, and revenue contribution\nWhat You Bring\n7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions\nExperience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes\nExperience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies\nExperience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement\nExperience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams\nStrong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models\nStrong project management and stakeholder management skills, including the ability to influence outcomes without direct authority\nStrong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations\nSuccess Outcomes\nFirst 90 Days\nDevelop a strong understanding of Varicent’s products, customer lifecycle, expansion strategy, campaign processes, and technology stack\nBuild relationships with Customer Success, Sales, Marketing, and Revenue Operations stakeholders\nAssess current customer expansion programs, campaign performance, audience segmentation strategies, and reporting processes\nIdentify opportunities to improve campaign effectiveness, customer targeting, and operational efficiency\nWithin 6 Months\nIndependently manage customer expansion campaigns from planning through execution, optimization, and performance reporting\nEstablish strong alignment with Customer Success and Sales teams to improve campaign follow-up, targeting, and pipeline conversion\nImplement segmentation, testing, and optimization strategies that improve engagement, expansion pipeline creation, and campaign effectiveness\nBuild scalable campaign processes, reporting frameworks, and planning methodologies that support consistent execution\nWithin 12 Months\nConsistently deliver campaigns that contribute measurable expansion pipeline, revenue influence, customer engagement, and adoption outcomes\nDemonstrate improvements in targeting precision through customer health data, product usage insights, lifecycle segmentation, and account intelligence\nEstablish repeatable campaign frameworks that support customer expansion efforts across products, customer segments, and regions\nServe as a trusted campaign leader who influences expansion strategy through data-driven recommendations and cross-functional collaboration\nDrive ongoing improvements in campaign effectiveness through testing, optimization, stakeholder alignment, and process enhancements\nFor this role, the estimated annual base salary range is between 115,200.00 - 151,200.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.\nThis posting is for a new vacancy. \nThis hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement - not replace - human decision-making. \nOverview of Benefits: \nHealth & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs\nTime Off - PTO and public holidays to rest, recharge, and do what matters most\nVolunteer Days - Dedicated time to give back and support the communities that matter to you\nIgnite Days - Dedicated learning days to support continuous growth, skill development, and professional learning\nFinancial - Compensation that reflects your market and your value\nRetirement - Retirement plans designed to help you build long-term financial security\nTuition Assistance - Invest in your growth with support for continuing education and professional development\nFlexibility - Work where you thrive, with remote and hybrid options available across most regions\nVaricent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email \nVaricent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact","description_format":"text","description_chars":8479,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Professional development","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sales Enablement"],"lifecycle":[{"event":"open","at":"2026-10-22T17:14:36Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":54,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-25T05:49:26Z"},"pay":null,"html_url":"https://alion.io/job/varicent-senior-integrated-campaigns-manager","json_url":"https://alion.io/job/varicent-senior-integrated-campaigns-manager.json","meta":{"generated_at":"2026-10-25T10:04:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14539,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686603},"rest":"https://alion.io/mcp/rest/get_company?id=686603"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvaricent-senior-integrated-campaigns-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvaricent-senior-integrated-campaigns-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvaricent-senior-integrated-campaigns-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/varicent-senior-integrated-campaigns-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvaricent-senior-integrated-campaigns-manager"}]}