{"id":1449434,"url":"https://alion.io/job/varsity-brands-product-owner","title":"Product Owner","company":{"id":1880078,"name":"Varsity Brands","domain":"varsitybrands.com","url":"https://alion.io/company/varsitybrands","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":6,"ghost_share":0,"stale_share":0.833,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Product","role_family":"Product","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Farmers Branch, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":149000,"period":"year","method":"role_country_seniority_unknown","sample_n":6443},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Azure DevOps","optional":false},{"name":"Jira","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Azure","optional":true}],"status":"live","first_seen_at":"2026-08-17T00:00:00Z","employer_posted_date":"2026-08-17","last_verified_at":"2026-10-22T06:13:21Z","board_verified":false,"closed_at":null,"days_open":68,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":68},"description":"BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR\nFor over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.\nLOCATION: Onsite 4 days per week at Farmers Branch TX Varsity Brands HQ\nHOW YOU WILL MAKE AN IMPACT:\nThe Product Owner supports and progressively expands ownership of the overall digital experience, product needs, and continuous-improvement priorities for one of BSN SPORTS' primary business channels: Club, Collegiate, or Institutional.\nThis role serves as a primary product representative for the assigned channel, partnering with business stakeholders, executive leadership, Commercial teams, customers, frontline employees, and application-aligned Portfolio Product Owners. The position will identify opportunities, evaluate customer and business needs, contribute to prioritization decisions, and translate channel objectives into coordinated product initiatives across BSN SPORTS' digital platforms.\nPortfolio Product Owners are aligned to applications and platforms including BSNSports.com, My Team Shop, Sideline Stores, and Team Art Locker. The Product Owner will partner with the appropriate Portfolio Product Owners and senior Product Owners to ensure channel needs are understood, prioritized, and delivered through the relevant application roadmaps. Unresolved conflicts will be elevated to the executive steering committee for final direction. This role develops a strong understanding of how customer value, business priorities, and technical feasibility influence product decisions across the assigned channel.\nThe Product Owner will support and contribute to product initiatives from discovery through launch and adoption. They will remain actively engaged in discovery, requirements, prioritization, testing, release readiness, and post-launch adoption, while maintaining lighter involvement during active software development and continuing to build expertise in product ownership, Agile delivery practices, customer discovery, and data-informed decision making.\nIn addition to major initiatives, the role will maintain and prioritize a continuous backlog of smaller enhancements, customer pain points, defects, technical improvements, and operational-efficiency opportunities while developing the judgment and product management skills needed to independently own increasingly complex products and initiatives over time.\nCommercial teams retain accountability for revenue and business results. The Product Owner focuses on customer experience, product outcomes, adoption, usability, operational effectiveness, and translating channel needs into technology-enabled solutions.\nWorking under the guidance of more senior Product Owners, this role develops the knowledge, judgment, and product management capabilities necessary to progressively assume greater ownership of product strategy, prioritization, customer outcomes, and product performance.\nWHAT YOU WILL DO:\nPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.\nChannel Experience & Strategy\nDevelop and maintain a comprehensive understanding of the assigned channel, including customers, users, business processes, operational needs, pain points, and strategic priorities\n\nServe as a primary product representative and advocate for the overall digital experience of the assigned channel\n\nPartner with business stakeholders and executive management to understand channel priorities and support major roadmap decisions\n\nTranslate channel strategies, customer needs, and operational challenges into clear product opportunities and prioritized initiatives\n\nEvaluate opportunities based on customer impact, strategic alignment, adoption potential, operational value, effort, risk, dependencies, and expected outcomes with guidance from senior Product Owners as appropriate\n\nMaintain and continuously refine a channel-level roadmap identifying major initiatives, experience improvements, capability gaps, and cross-application dependencies\n\nEnsure the channel experience remains cohesive when customer journeys span multiple applications, systems, and operational teams\n\nDevelop a strong understanding of how customer needs, business priorities, and technical feasibility influence product strategy and prioritization\n\nStakeholder Engagement & Prioritization\nBuild strong working relationships with channel leadership, Commercial, Operations, Sales, Customer Service, Marketing, Finance, Technology, and other business functions\n\nFacilitate discussions to understand competing needs, clarify tradeoffs, and contribute to prioritization decisions\n\nPresent recommendations, supporting analysis, options, dependencies, risks, and tradeoffs to executive management for review with guidance from senior Product Owners\n\nEstablish transparent prioritization criteria and ensure stakeholders understand how and why initiatives are sequenced\n\nCommunicate roadmap decisions, initiative status, product outcomes, constraints, and changes to appropriate stakeholders\n\nEscalate unresolved cross-channel, cross-application, or resource conflicts to the executive steering committee through appropriate Product leadership\n\nSupport steering committee decisions with clear business context, customer impact, data, dependencies, and alternatives\n\nDevelop effective stakeholder management, communication, and influence skills while partnering across cross-functional teams\n\nPartnership with Portfolio Product Owners\nPartner with application-aligned Portfolio Product Owners responsible for BSNSports.com, My Team Shop, Sideline Stores, Team Art Locker, and other relevant platforms\n\nClearly communicate channel needs, desired outcomes, customer problems, priorities, and success measures\n\nCollaborate to determine which applications, platforms, or services should deliver a requested capability\n\nEnsure channel requirements are incorporated into appropriate application roadmaps and product backlogs\n\nCoordinate initiatives requiring changes across multiple products, applications, or delivery teams\n\nParticipate in cross-portfolio planning to identify dependencies, sequencing requirements, shared capabilities, and conflicts\n\nBalance channel-specific needs with enterprise platform strategies, technical sustainability, and the needs of other channels while developing an understanding of product tradeoff decisions\n\nElevate conflicts that cannot be resolved collaboratively to the executive steering committee for final direction through senior Product leadership as appropriate\n\nCustomer and User Discovery\nConduct regular discovery with customers, users, and frontline employees to identify unmet needs, recurring pain points, experience gaps, and improvement opportunities\n\nEngage coaches, athletic directors, club owners, collegiate personnel, sales professionals, players, parents, customer-service teams, and operational users as appropriate\n\nUse interviews, observation, surveys, journey mapping, usability testing, feedback sessions, support data, and analytics to gather insights\n\nValidate that proposed solutions address meaningful customer or operational problems before significant development investment is made\n\nPartner with UX, research, analytics, and business teams to develop customer journeys, personas, experience maps, and problem statements\n\nEvaluate stakeholder requests against customer evidence, usage data, strategic priorities, and broader channel needs\n\nMaintain an organized repository of customer insights, feedback themes, experience gaps, and validated opportunities\n\nContinuously build expertise in customer discovery, product research, and data-informed decision making to strengthen future product recommendations\n\nInitiative Ownership and Delivery\nLead assigned channel initiatives from initial concept through discovery, prioritization, approval, delivery, launch, and adoption for assigned products, features, or initiatives appropriate to the role's scope and experience\n\nDefine the business problem, target users, desired outcomes, scope, success measures, assumptions, dependencies, risks, and constraints\n\nPartner with Business Analysts, UX, Portfolio Product Owners, Architecture, Engineering, and Delivery teams to establish clear requirements and execution readiness\n\nParticipate actively in discovery, solution definition, requirements reviews, roadmap planning, UAT, launch readiness, and post-launch evaluation\n\nMaintain lighter involvement during active development while remaining available to clarify priorities, answer business questions, review material scope changes, and resolve escalated decisions\n\nReview proposed solutions to confirm they address the intended channel need and preserve the desired customer experience\n\nSupport creation and approval of epics, business requirements, user journeys, business rules, acceptance criteria, and measurable outcomes\n\nParticipate in product demonstrations and key milestone reviews\n\nCoordinate with stakeholders to ensure operational processes, policies, support models, and customer-facing experiences are prepared for launch\n\nIdentify and escalate risks, dependencies, decision gaps, and adoption barriers\n\nPartner with Delivery and Engineering teams to understand schedules, constraints, and risks without owning engineering delivery dates or day-to-day development execution\n\nDevelop expertise in balancing customer needs, business priorities, and technical considerations while building end-to-end product ownership capabilities\n\nBacklog and Continuous Improvement\nCreate, maintain, and prioritize a channel-level backlog of improvement opportunities\n\nBalance strategic initiatives with smaller delivery-ready items\n\nInclude customer pain points, experience enhancements, defects, technical improvements, operational efficiencies, usability improvements, analytics needs, process improvements, and stakeholder requests\n\nRefine backlog items based on new information, customer feedback, performance data, implementation learnings, and changing business priorities\n\nPartner with Portfolio Product Owners and technical teams to identify smaller items that can be completed when capacity is available\n\nEnsure backlog items contain sufficient context, desired outcomes, customer impact, priority rationale, and acceptance expectations\n\nRetire, combine, or deprioritize items that are no longer aligned with channel strategy or supported by evidence\n\nPromote continuous product improvement rather than relying exclusively on large projects\n\nDevelop sound product judgment by continuously evaluating customer feedback, business priorities, and product performance to support backlog refinement and prioritization decisions\n\nAnalytics and Product Performance\nDefine success measures and analytics requirements for major initiatives and feature enhancements\n\nMonitor revenue trends and revenue influence, conversion rates, customer and user adoption, feature utilization, customer satisfaction, Net Promoter Score or other experience indicators, customer feedback themes, user behavior and journey completion, defect and support volumes, operational efficiency, cycle time, feature performance, and release outcomes\n\nPartner with Commercial teams to understand business-performance results while maintaining clear ownership boundaries\n\nUse analytics to identify experience problems, adoption barriers, underperforming capabilities, and new opportunities\n\nDevelop dashboards, scorecar...","description_format":"text","description_chars":21512,"description_truncated":true,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Professional 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