{"id":1999341,"url":"https://alion.io/job/veepee-b2c-marketing-project-manager-mwx","title":"B2C Marketing Project manager - (M/W/X)","company":{"id":8754,"name":"Veepee","domain":"veepee.com","url":"https://alion.io/company/veepee","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":94,"open_postings":45,"ghost_share":0,"stale_share":0.044,"repost_share":0,"time_to_fill_p50_days":120,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Paris, France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":98000,"period":"year","method":"role_country_seniority_unknown","sample_n":234},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Microsoft Office","optional":false},{"name":"MicroStrategy","optional":false},{"name":"Mixpanel","optional":false}],"status":"live","first_seen_at":"2026-10-07T10:07:04Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-21T20:17:53Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"JOB DESCRIPTION\nWithin the Marketing Operations team, reporting to the Head of B2C Strategy & Projects, your main missions will be to develop impactful B2B2C campaigns and lead transversal projects delivering value across our B2C platforms\nYou will be responsible for multiple projects or business scopes across all countries of the Group\nTASKS\n B2C strategy: You own (analyze, develop the strategy & follow-up) key offer mix & daily attractivity topics across B2Cs \n\nOffer mix topics & Daily attractivity topics :\n\nEnsure we have the right offer mix on our homepages (pre-openings, 7pm vs 7AM openings, Brandsplace/The Place mgmt, Clearance mgmt, how to highlight new brands on Veepee)\n\nEnsure visitors see & find most relevant banners for them (personalization, HP merchandising strategy, tab merchandising strategy)\n\nEnsure visibility & traffic allocation of Veepee products\n\nEnsure creative and performing marketing support\n\nB2C Activation & Animation Plan\n\nDefine and implement a B2C project activation plan to meet group marketing objectives, enhance Veepee’s brand positioning, and engage the member base\n\nCollaborate with the team to deploy member engagement initiatives via internal and external communication tools, while analyzing and leveraging past performance\n\nConduct competitive market watch and benchmarking\n\nWork closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools\n\nHave both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required)\n\nAnalysis and reporting of project's performance to measure their effectiveness\n\nRecord budgetary expenses related to events while ensuring their ROI\n\nVeepee Products & Business\n\nAnalyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility, communication, etc.)\n\nLaunch and support new and existing Veepee businesses and products across our European platforms\n\nCoordinate the preparation and launch of Veepee business events and products using a B2B2C approach, adapting them by platform as needed\n\nProvide operational support for these events and products with a concrete action plan and timeline\n\nTrack all relevant KPIs per project to optimize campaign and activity performance\n\nWork closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis\n\nDigital Member Experience\n\nYou collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM, etc) to improve homepage & tab performances and enhance member experience\n\nExpress improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking, new modules)\n\nWork on the member journey : what are objectives & strategies per entry point, how to navigate on veepee, how to improve member experience on Veepee, B2B2C inputs on the Welcome process\n\nShare business objectives and inputs with UX and data teams to improve algorithm personalization and member experience\n\nHelp guarantee operational excellence in the member experience and contribute to developing corrective actions or new ideas to improve related performance\n\nAnalyze project performance and propose action plans to optimize KPIs\n\nData expertise: You use data to develop and improve our B2C strategy\n\nCollaborate with B2C marketing analysts, marketing data & insights, marketing excellence, Data teams to improve relevant marketing reports and dashboards & improve our processes ?\n\nBe data-driven on all our strategies (scoring matrix, ROIst strategy, etc)\n\nCollaboration with other teams: You collaborate and communicate with key stakeholders on your topics across teams & B2C countries\n\nCollaborate closely with the CRM team to align CRM and B2C objectives and execution in the “B2C campaigns”\n\nCollaborate closely with the agency to develop out of the box concept & events\n\nCollaborate with other teams to execute, communicate (internally & externally) and analyze your campaigns & projects (Design, Social Media, PR, Data & Insights, etc.)\n\nAct as a spokesperson for the Marketing Projects scope to internal & external stakeholders\n\nMUST HAVE skills\nTechnical skills\nData-driven & strong analytical skills (perform analysis, deduct insights, develop strategies)\n\nProject management\n\nCommercial mindset & understanding of brand environments\n\nMarketing knowledge (consumer behavior, digital marketing, copyrighting, etc. )\n\nConsumer mindset & understanding of consumer trends\n\nProficiency in computer tools, mainly Microsoft Office Suite & G Suite\n\nMaster in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)\n\nProfessional fluency in English (spoken & written)\n\nBehavioral skills\nData-driven\n\nCreative and innovative thinking\n\nBusiness and result oriented with an analytical mindset\n\nProactivity and agility, ability to find solutions\n\nAttention to detail, organizational and prioritization skills\n\nStrong oral and written communication skills\n\nStrong interpersonal skills\n\nPersuasive abilities and capabilities to unite and motivate","description_format":"text","description_chars":5281,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"France","iso":"FR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["E-commerce Platforms","Coupons, Deals & Cashbacks"],"lifecycle":[{"event":"open","at":"2026-10-07T10:22:49Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":13,"expected_fill_days":120,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/veepee-b2c-marketing-project-manager-mwx","json_url":"https://alion.io/job/veepee-b2c-marketing-project-manager-mwx.json","meta":{"generated_at":"2026-10-21T21:10:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per 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