{"id":1999558,"url":"https://alion.io/job/velstar-marketing-manager","title":"Marketing Manager","company":{"id":2804247,"name":"Velstar","domain":"velstar.agency","url":"https://alion.io/company/velstar","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Liverpool, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":43000,"max_usd":100000,"period":"year","method":"role_country_seniority_unknown","sample_n":469},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-07T06:57:48Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-13T14:34:23Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Marketing Manager\nYou're our Marketing Manager. You'll work alongside the Director of Marketing across everything we do to market the Velstar brand, from hero campaigns, events, and awards to our website, social, search, and email. It's a broad role with real variety and a chance to shape how we show up in the market.\nAs a two-person team you share responsibilities rather than silo them. You bring particular expertise in HubSpot and lead nurturing, helping turn great marketing into pipeline, and you play a big part in planning and delivering our events.\nYou own your projects from brief to results with support from across the agency. We're looking for someone who thinks commercially, takes ownership, and is ready to put in the work.\nWhat your role looks like\nCRM and pipeline\nOwn HubSpot, including data quality, lifecycle stages, lists, lead scoring, and campaign tracking.\n\nBuild and improve nurture journeys, email flows, and newsletters that turn contacts into sales conversations.\n\nAgree the handover of marketing qualified leads with Sales, ensuring warm leads are followed up quickly.\n\nReport on pipeline and revenue generated or influenced by marketing, and use it to decide where time and budget go.\n\nCampaigns and events\nDeliver our flagship hero campaigns end to end, including eBooks, virtual events, and the in-person event that closes each campaign.\n\nPlan client, prospect, and partner events and trade shows with the Director of Marketing, owning the journey from invite to follow-up.\n\nBuild joint marketing activity with technology partners.\n\nPR, awards and content\nSupport our PR and media relationships, and run our awards programme with our freelance award entry specialist.\n\nWrite and commission articles, blogs, and case studies, and manage organic social, primarily on LinkedIn.\n\nCo-lead The Commerce Confidential, our invite-only network for senior ecommerce leaders, and support the Velstar podcast.\n\nDigital, brand and creative\nSupport PPC and SEO for the Velstar brand, and build pages on our website and in HubSpot.\n\nBrief the design team, produce quick-turnaround assets in Canva, and look after reviews, Google Business Profiles, the Master Deck, and our shared GDrive.\n\nStakeholder management\nWork collaboratively with Sales, Account Management, Creative and Design, web development, partners, press, and freelancers.\n\nWhat we need from you\nEssential Skills, Knowledge & Experience\nSolid experience across B2B marketing, ideally in an agency or services business.\n\nHands-on experience owning a CRM, ideally HubSpot, including workflows, lead scoring, and pipeline reporting.\n\nA track record of building lead nurture programmes that turn contacts into pipeline.\n\nExperience planning and delivering events as part of integrated campaigns.\n\nStrong writing skills and an eye for brand consistency.\n\nComfortable working across multiple channels simultaneously and prioritising by commercial impact.\n\nConfident briefing designers and freelancers, and managing stakeholders and suppliers.\n\nDesirable Skills, Knowledge & Experience\nHubSpot certifications, or experience setting up or rebuilding a HubSpot instance.\n\nExperience in PR, media relations, or awards entries.\n\nExperience with PPC, SEO, Google Analytics, a CMS, or 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