{"id":1419673,"url":"https://alion.io/job/verb-interactive-performance-media-analyst","title":"Performance Media Analyst","company":{"id":7304,"name":"VERB Interactive","domain":"verbinteractive.com","url":"https://alion.io/company/verbinteractive","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Halifax, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":45000,"max_usd":104000,"period":"year","method":"role_country_seniority_unknown","sample_n":489},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false}],"status":"live","first_seen_at":"2026-09-28T21:57:08Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-01T18:24:22Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands-and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.\nSound good? Great, here’s who we’re looking for…\nThe Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB’s internal teams to ensure the best ROI for their clients.\nWhat You Will Do\nResponsible for monitoring, optimizing and reporting campaigns on an ongoing basis\nOptimize campaigns based on goals and review analytics \nWork directly with analytics to report on insights \nEstablish channel and tactical strategies along the path-to-purchase \nEstablish benchmarks and projections for tactics\nWork directly with clients to present findings and strategy\nWork with creative teams to develop fresh concepts and ideas that drive results \nWork with development teams on tracking plans, best practices and issue resolution\nMonitor campaign budgets and results and make budget and channel allocation recommendations\nSet-up and manage campaigns across various digital platforms \nSet up new accounts and implement account strategy\nPresent and report to clients \nProof dashboards prior to status meetings\nGrow expertise and skillset across all paid media channels by working closely with strategists and team leads\nMaintain knowledge of industry best practices and developments in technology\nDraft POVs on new tools and tactics, as required\nDraft search and social copy, as required\nRequirements\n 2-4 years of experience managing paid media\n Post-secondary education in advertising, marketing, journalism, business or relevant experience \n Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)\n Experience with Google Ads and Google Analytics \n Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge\n Demonstrates an interest in researching new channels and methods of paid amplification\n Strong attention to detail and proven ability to manage budgets \n Excellent written and verbal communication and comfortable presenting to clients\n Highly organized with the ability to function in a fast-paced business environment\n Benefits\nOur benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.\nIn addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:\nPremium co-share option for Group Health Insurance (medical, dental, vision)\n$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account\nCompany matching RRSP program\nTop up for Parental/Pregnancy leave\nHybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)\nRemote opportunities available for other locations. \nCareer Advancement\nProfessional and Personal Development opportunities\nInternal recognition programs\nRecreational sports teams and social event\nTransit and fitness discounts","description_format":"text","description_chars":3698,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance","Hybrid work"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sales & Marketing","Advertising","Travel Technology"],"lifecycle":[{"event":"open","at":"2026-09-28T21:57:08Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":21,"reasons":["conf:3","win:early"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/verb-interactive-performance-media-analyst","json_url":"https://alion.io/job/verb-interactive-performance-media-analyst.json","meta":{"generated_at":"2026-10-02T03:03:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4200,"day_limit":5000,"remaining_today":800,"minute_limit":60,"resets_at":"2026-10-03T00:00:00Z"}}}