{"id":1415997,"url":"https://alion.io/job/verifone-marketing-coordinator-latam","title":"Marketing Coordinator LATAM","company":{"id":445895,"name":"Verifone","domain":"verifone.com","url":"https://alion.io/company/verifone-3","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":87,"open_postings":3,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":60,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Administrative","role_family":"Administrative","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bogotá, Colombia"],"countries":["CO"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":11000,"max_usd":24000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2855},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-28T19:39:30Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-11-06T09:51:17Z","board_verified":true,"closed_at":null,"days_open":38,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":38},"description":"Why Verifone\nFor more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.\nVerifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.\nVerifone is proudly an in-office work culture as we see immense benefits to career development and business results from our colleagues being physically co-located. Currently, we do allow a hybrid work schedule but we regularly revisit our attendance policy.\nWhat's Exciting About the Role\nWe are looking for a Marketing Coordinator, LATAM to support the development and execution of regional marketing initiatives across digital, social media, content, email marketing, integrated campaigns, events, and marketing operations. \nThis is a hands-on role for a proactive, highly organized, and detail-oriented marketer who can connect global marketing strategy, LATAM market needs, and business priorities and turn them into high-quality execution.The ideal candidate is someone who takes ownership, understands the objective behind each initiative, brings ideas to the table, manages multiple projects and stakeholders effectively, and ensures work is delivered on time, accurately, and to a high standard. \nThis person will work closely with Sales, Product Marketing, Global Marketing, agencies, partners, vendors, Finance, Procurement, and other internal stakeholders to strengthen Verifone’s presence across LATAM and support brand awareness, customer engagement, demand generation, and business growth. \nKey Responsibilities\nDigital Marketing & Social Media\nExecute and continuously evolve the LATAM social media strategy across LinkedIn, Instagram, and other relevant channels. \nOwn the regional social media calendar, ensuring a consistent, relevant, and engaging presence. \nStay on top of social media trends, formats, industry conversations, and relevant topics and identify opportunities to increase engagement and visibility. \nUnderstand LATAM business and communication priorities and translate them into relevant social media opportunities. \nPartner with Global Marketing to align with global campaigns, themes, messaging, and content priorities while identifying what should be adapted for LATAM. \nIdentify local opportunities around customer stories, product use cases, launches, events, industry trends, executive insights, and market developments. \nCoordinate content creation, localization, approvals, and publishing with internal teams and external partners. \nMonitor social media performance and use insights to improve content, formats, cadence, and engagement. \nEnsure all content is accurate, on-brand, well written, and aligned with Verifone’s messaging and visual identity. \n Email Marketing\nPlan and execute regional email marketing campaigns for customers, prospects, partners, and event audiences. \nCoordinate campaign messaging, audiences, creative, localization, testing, deployment, and reporting. \nSupport email communications for events, campaigns, product initiatives, customer communications, and other regional priorities. \nWork with Sales and Marketing teams to ensure email campaigns are aligned with target audiences and business priorities. \nMonitor performance, including engagement, click-through rates, conversions, and other relevant KPIs. \nIdentify opportunities to improve segmentation, messaging, timing, calls to action, and overall campaign performance. \n Content & Marketing Communications\nSupport the development and execution of LATAM content and communication priorities across channels. \nStay close to industry trends, market conversations, social trends, and relevant business topics to identify opportunities for Verifone to participate in the conversation. \nWork closely with Global Marketing to understand global content priorities, campaigns, messaging, and communication themes, and determine how they should be adapted for LATAM. \nProactively identify local content opportunities based on business priorities, customer stories, product use cases, events, industry trends, executive insights, and market needs. \nCoordinate the development, localization, and adaptation of content across social media, email, website, events, presentations, and other marketing channels. \nEnsure content is relevant to LATAM audiences, commercially meaningful, on-brand, and consistent with Verifone’s messaging. \nPartner with internal teams, agencies, and external partners to develop high-quality content and communications. \nIdentify gaps in LATAM content and proactively recommend new topics, formats, and communication opportunities. \n Integrated Marketing Campaigns\nSupport the planning and execution of integrated marketing campaigns across social media, email, digital, content, events, and other relevant channels. \nTranslate campaign objectives into clear execution plans, timelines, deliverables, and channel activities. \nCoordinate campaign assets, messaging, audiences, approvals, localization, and launch requirements across multiple stakeholders. \nWork with Sales, Product Marketing, Global Marketing, and other teams to ensure campaigns are aligned with LATAM business and commercial priorities. \nCoordinate campaign execution with agencies and internal teams, ensuring deliverables are completed accurately and on time. \nSupport targeted and account-based marketing initiatives when applicable. \nMonitor campaign performance and identify opportunities to optimize engagement, leads, meetings, and pipeline impact. \nEnsure campaign activities are properly tracked and reported. \n Events & Field Marketing\nSupport and, when applicable, independently manage marketing events end-to-end, from planning and promotion through on-site execution and post-event follow-up. \nCoordinate event timelines, deliverables, stakeholders, and dependencies. \nManage event logistics including venues, suppliers, catering, AV, production, signage, branding, promotional materials, and registration. \nCoordinate invitations, email communications, social promotion, landing pages, and other event marketing activities. \nSupport sponsorship and partner requirements. \nCoordinate speakers, executives, internal stakeholders, agencies, and vendors. \nSupport or lead on-site execution depending on event size and complexity. \nEnsure lead capture and attendee data are properly managed. \nCoordinate post-event communications and follow-up. \nTrack event performance, including attendance, meetings, MQLs, engagement, and other relevant KPIs. \nCapture learnings and recommendations to improve future events. \n Marketing Agency & PR Coordination\nManage the day-to-day coordination with Verifone’s primary marketing agency and, when required, PR partners. \nDevelop clear briefs including objectives, audiences, messaging, deliverables, timelines, and requirements. \nCoordinate agency timelines, feedback, revisions, approvals, and final delivery. \nReview agency deliverables to ensure they meet quality, brand, messaging, and regional requirements. \nProvide clear and constructive feedback and ensure agreed actions are followed through. \nProactively identify opportunities to improve the quality, relevance, and impact of agency output. \nCoordinate PR-related deliverables and communications when applicable. \nEnsure agency and PR activities are aligned with LATAM priorities and global guidelines. \n Marketing Operations, Vendors & Procurement\nCoordinate the creation, submission, approval, and tracking of Purchase Orders (POs) for LATAM marketing activities. \nWork closely with Finance and Procurement to ensure POs, invoices, vendor documentation, and payments are processed correctly and on time. \nManage day-to-day communication with marketing vendors and suppliers. \nCoordinate quotes and supporting documentation for campaigns, events, and other marketing initiatives. \nEnsure vendors understand deliverables, timelines, requirements, and points of contact. \nFollow up on invoices and resolve operational issues with Finance, Procurement, or vendors. \nMaintain organized trackers for POs, invoices, vendors, contracts, deliverables, and pending actions. \nCoordinate event-related purchasing and vendor requirements. \nEnsure required approvals and documentation are completed before commitments are made. \nSupport marketing budget tracking by providing accurate information on committed and actual spend. \nThe LATAM Marketing Director owns the overall marketing budget and budget strategy. The Marketing Coordinator is responsible for the operational accuracy, follow-up, and execution of purchasing and vendor processes. \n Marketing Reporting & Performance\nTrack performance across social media, email, campaigns, and events. \nMaintain accurate marketing reporting and dashboards. \nEnsure campaign and event data is captured accurately and consistently. \nAnalyze results to identify trends, opportunities, and areas for improvement. \nTurn marketing performance data into actionable recommendations for future initiatives. \nSupport the measurement of campaign and event effectiveness and ROI. \nSkills and Experience We Desire\n3-5+ years of marketing experience, preferably in B2B technology, fintech, payments, SaaS, or a similar environment. \nHands-on experience across digital marketing, social media, content, email marketing, campaigns, and events. \nStrong understanding of social media trends, content formats, and digital audiences. \nExperience working with external agencies and vendors. \nExperience coordinating multiple projects and stakeholders simultaneously. \nStrong project management and organizational skills. \nExceptional attention to detail and a strong track record of delivering work accurately and on time. \nProactive and comfortable taking ownership without needing to be directed through every step. \nStrong written and verbal communication skills. \nAbility to connect global marketing strategy with local market needs. \nCommercial curiosity and an understanding of how marketing supports business objectives. \nStrong problem-solving and prioritization skills. \nFluent English and Spanish; Portuguese is a plus. \nExperience working across multiple LATAM markets is a plus. \nWhat Success Looks Like\nIn this role, success means: \nA stronger, more consistent, and more relevant LATAM digital and social media presence. \nContent that reflects both global marketing priorities and local LATAM market needs. \nMore structured and effective email marketing execution. \nIntegrated campaigns that are well planned, coordinated, and delivered on time. \nEvents that are professionally executed and measured against clear objectives. \nStrong and efficient coordination with agencies, PR partners, vendors, Finance, and Procurement. \nAccurate and timely management of POs, invoices, and marketing operations. \nReliable marketing reporting and visibility into performance. \nA proactive partner to the LATAM Marketing Director and broader marketing organization. \nConsistent delivery of high-quality work, on time, with strong attention to detail. \nOur Commitment\nVerifone is committed to creati...","description_format":"text","description_chars":12426,"description_truncated":true,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"Colombia","iso":"CO","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Manufacturing","Natural Language Processing","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-09-28T20:45:03Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.831,"p_room":0.9,"age_days":38,"expected_fill_days":60,"reasons":["conf:0","win:mid"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/verifone-marketing-coordinator-latam","json_url":"https://alion.io/job/verifone-marketing-coordinator-latam.json","meta":{"generated_at":"2026-11-06T11:10:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20276,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":445895},"rest":"https://alion.io/mcp/rest/get_company?id=445895"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fverifone-marketing-coordinator-latam"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fverifone-marketing-coordinator-latam"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fverifone-marketing-coordinator-latam"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/verifone-marketing-coordinator-latam\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fverifone-marketing-coordinator-latam"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1415997}},{"tool":"search_jobs","arguments":{"company":"verifone.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1415997},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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