{"id":3277062,"url":"https://alion.io/job/verizon-senior-digital-media-strategist-programmatic","title":"Senior Digital Media Strategist, Programmatic","company":{"id":96912,"name":"Verizon","domain":"verizon.com","url":"https://alion.io/company/verizon-about","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":32,"ghost_share":0,"stale_share":0.125,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":99000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":673},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-10-22T00:00:00Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-03T10:04:21Z","board_verified":false,"closed_at":"2026-11-03T10:04:21Z","days_open":12,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":12},"description":"When you join Verizon\nYou want more out of a career. A place to share your ideas freely - even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.\nWhat you’ll be doing...\nAs a Programmatic Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning on programmatic platforms across select units within Verizon. With your knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies.\nResponsibilities include:\nDeveloping and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.\n\nPartnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.\n\nPartnering closely with other media leaders (Brand, Business, Search, Social, and Analytics) to support the activations.\n\nSupporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.\n\nKeeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.\n\nWhat we’re looking for...\nYou'll need to have:\nBachelor's degree or four or more years of work experience.\n\nFour or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.\n\nMarketer/agency/consultative services experience in programmatic media strategy & investment.\n\nExperience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).\n\nExperience with primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk).\n\nEven better if you have:\nA degree in marketing or related field.\n\nRelevant work experience in programmatic media.\n\nAbility to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.\n\nExperience in data-driven targeting and reach strategy.\n\nProgrammatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.\n\nKnowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.\n\nKnowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.\n\nExperience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.\n\nExperience building and executing programmatic buying strategy.\n\nExperience in applying data to get the most out of programmatic buys.\n\nExperience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).\n\nExperience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).\n\nIf Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.\nWhere you’ll be working\nIn this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.Scheduled Weekly Hours\n40Equal Employment Opportunity \nVerizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.\nBenefits and Compensation\nOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.\nThe salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.","description_format":"text","description_chars":5862,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Media","Mobile Networks","Broadband","Managed Network Services"],"lifecycle":[{"event":"open","at":"2026-10-26T15:08:35Z"},{"event":"close","at":"2026-11-03T10:04:21Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 3","filings_12m":3,"filings_prev_12m":8,"green_card_filings_12m":0,"median_offered_wage_usd":167500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":null,"pay":null,"html_url":"https://alion.io/job/verizon-senior-digital-media-strategist-programmatic","json_url":"https://alion.io/job/verizon-senior-digital-media-strategist-programmatic.json","meta":{"generated_at":"2026-11-03T13:57:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19469,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":96912},"rest":"https://alion.io/mcp/rest/get_company?id=96912"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fverizon-senior-digital-media-strategist-programmatic"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fverizon-senior-digital-media-strategist-programmatic"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fverizon-senior-digital-media-strategist-programmatic"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/verizon-senior-digital-media-strategist-programmatic\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fverizon-senior-digital-media-strategist-programmatic"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3277062}},{"tool":"search_jobs","arguments":{"company":"verizon.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3277062},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}