{"id":2631661,"url":"https://alion.io/job/veronica-beard-wholesale-business-development-manager-emea","title":"Wholesale Business Development Manager, EMEA","company":{"id":1783104,"name":"Veronica Beard","domain":"veronicabeard.com","url":"https://alion.io/company/veronicabeard","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Management","role_family":"Management","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Paris, France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":37000,"max_usd":66000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":56},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-15T15:41:19Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-26T06:34:20Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"ENGLISH:\nThe Wholesale Business Development Manager - EMEA will play a key role in accelerating Veronica Beard's wholesale growth and distribution expansion, with a primary focus on Southern Europe, particularly Italy. \nThe primary objective of this role is to drive new business development, acquire strategic wholesale accounts, expand distribution, and generate sustainable revenue growth across the region. \nThe successful candidate will take ownership of the business development process, from prospect identification and commercial negotiations through to account opening and initial revenue generation. \nIn addition, the role may include the management and development of selected strategic accounts, as well as involvement in commercial opportunities across other EMEA territories, depending on business priorities. \nThe scope of responsibilities may evolve in line with the company's growth, organizational structure, and commercial strategy. \nKey Responsibilities \nNew Business Development & Market Expansion\nProactively identify, prospect, and secure new wholesale accounts across Southern Europe, with Italy as a key priority market. \nBuild, manage, and convert a qualified pipeline of prospective wholesale partners into new business opportunities and revenue. \nDevelop strategic relationships with premium and luxury multi-brand retailers, department stores, and key distribution partners. \nIdentify high-potential markets, cities, and retail locations aligned with Veronica Beard's brand positioning and distribution strategy. \nLead commercial discussions and negotiations with prospective partners, in coordination with the Head of EMEA. \nDrive new account openings and contribute to the expansion of a selective, commercially sustainable wholesale distribution network. \nLeverage an established professional network to accelerate market penetration and generate new business. \nMonitor market dynamics, competitive activity, and retail trends to identify commercial opportunities. \nContribute to the development and execution of market-specific growth plans, with a particular focus on Italy and Southern Europe. \n Strategic Account & Market Development\nManage and develop an assigned portfolio of strategic wholesale accounts and/or markets. \nMonitor and analyze account performance, including sell-in, sell-through, reorders, inventory levels, and Open-to-Buy (OTB). \nIdentify and implement commercial initiatives to maximize revenue growth and account performance. \nBuild and maintain strong, long-term relationships with buyers and key commercial partners. \nSupport newly acquired accounts through their initial selling seasons to ensure successful onboarding and sustainable development. \nIdentify opportunities to expand existing partnerships through additional product categories, new doors, increased OTB commitments, and targeted commercial activations. \nEMEA Business Development & Strategic Contribution\nProactively identify and share relevant commercial opportunities across the broader EMEA region. \nLeverage market expertise, industry knowledge, and professional relationships to support wider business development initiatives. \nCollaborate with internal teams, sales agents, and existing partners to evaluate and pursue selected commercial opportunities. \nContribute to discussions regarding wholesale distribution strategy, market prioritization, and regional growth opportunities. \nSupport additional EMEA markets or strategic projects when required, in line with evolving business needs. \nShowrooms, Sales Campaigns & Business Travel\nParticipate in seasonal showrooms and sales campaigns. \nPrepare, organize, and conduct appointments with prospective and existing wholesale partners. \nPresent seasonal collections, communicate key product and commercial priorities, and guide clients throughout the buying process. \nEnsure structured follow-up on showroom appointments, prospects,and commercial opportunities to maximize conversion. \nTravel regularly across Southern Europe and other relevant markets to develop relationships, identify new business opportunities, and strengthen existing partnerships. \nReporting, Performance & Cross-Functional Collaboration\nTake ownership of the new business pipeline, ensuring accurate tracking of prospects, commercial opportunities, account openings, and revenue generation. \nProvide regular reporting on business development activity, pipeline progression, and performance against commercial objectives. \nContribute to sales forecasts, budgets, and growth plans for assigned markets and accounts. \nAnalyze commercial performance and identify risks, opportunities, and corrective actions. \nWork closely with Planning, Merchandising, Operations, Marketing, Finance, and Logistics teams to ensure effective commercial execution. \nShare relevant market intelligence, customer feedback, and product insights to support commercial and merchandising decisions. \nEnsure all commercial activities and distribution opportunities remain aligned with Veronica Beard's brand positioning, image, and standards. \nQualifications & Experience \nSignificant experience in wholesale sales and business development within the premium or luxury fashion industry. \nStrong knowledge of Southern European wholesale markets, particularly Italy. \nEstablished professional network of buyers, retailers, and key industry contacts across Southern Europe. \nProven track record of acquiring new wholesale accounts, opening markets, and delivering measurable revenue growth. \nStrong business development mindset, with the ability to identify opportunities, build relationships, negotiate, and convert prospects into long-term commercial partnerships. \nExperience managing and developing strategic wholesale accounts. \nStrong commercial acumen, analytical capabilities, and results-driven approach. \nHighly organized, proactive, and autonomous, with the ability to manage multiple priorities in a fast-paced international environment. \nExcellent interpersonal, communication, presentation, and negotiation skills. \nFluent in French, English and Italian, both written and spoken. \nSpanish language skill is considered an advantage. \nWillingness to travel regularly across Southern Europe, EMEA, and internationally. \nFRENCH:\nResponsable du développement commercial Wholesale - EMEA\nLe ou la Responsable du développement commercial Wholesale - EMEA jouera un rôle clé dans l’accélération de la croissance de l’activité wholesale et l’expansion du réseau de distribution de Veronica Beard, avec une priorité donnée à l’Europe du Sud, notamment à l’Italie.\nL’objectif principal de ce poste est de développer de nouvelles opportunités commerciales, d’acquérir des comptes wholesale stratégiques, d’élargir la distribution et de générer une croissance durable du chiffre d’affaires dans la région.\nLa personne recrutée pilotera l’ensemble du processus de développement commercial, de l’identification des prospects et des négociations commerciales à l’ouverture des comptes et à la génération des premières ventes.\nLe poste pourra également inclure la gestion et le développement de certains comptes stratégiques, ainsi qu’une participation à des opportunités commerciales sur d’autres marchés de la zone EMEA, selon les priorités de l’entreprise.\nLe périmètre des responsabilités pourra évoluer en fonction de la croissance de l’entreprise, de son organisation et de sa stratégie commerciale.\nPrincipales responsabilités\n1. Développement commercial et expansion des marchés\nIdentifier, prospecter et acquérir de manière proactive de nouveaux comptes wholesale en Europe du Sud, avec l’Italie comme marché prioritaire.\n\nConstituer et piloter un portefeuille de prospects qualifiés, puis les convertir en nouveaux clients et en chiffre d’affaires.\n\nDévelopper des relations stratégiques avec les détaillants multimarques premium et de luxe, les grands magasins et les principaux partenaires de distribution.\n\nIdentifier les marchés, villes et points de vente à fort potentiel, en cohérence avec le positionnement de Veronica Beard et sa stratégie de distribution.\n\nMener les discussions et négociations commerciales avec les partenaires potentiels, en coordination avec la direction EMEA.\n\nPiloter l’ouverture de nouveaux comptes et contribuer à l’expansion d’un réseau de distribution wholesale sélectif et économiquement pérenne.\n\nS’appuyer sur un réseau professionnel établi pour accélérer la pénétration des marchés et générer de nouvelles opportunités commerciales.\n\nSuivre les évolutions du marché, l’activité concurrentielle et les tendances du commerce de détail afin d’identifier des opportunités commerciales.\n\nContribuer à l’élaboration et à la mise en œuvre de plans de croissance adaptés à chaque marché, en particulier en Italie et en Europe du Sud.\n\n2. Gestion des comptes stratégiques et développement des marchés\nGérer et développer un portefeuille de comptes wholesale stratégiques et/ou de marchés attribués.\n\nSuivre et analyser les performances des comptes, notamment les ventes aux distributeurs (sell-in), les taux d’écoulement auprès des clients finaux (sell-through), les réassorts, les niveaux de stock et les budgets d’achat disponibles (Open-to-Buy ou OTB).\n\nIdentifier et mettre en œuvre des initiatives commerciales visant à maximiser la croissance du chiffre d’affaires et la performance des comptes.\n\nÉtablir et entretenir des relations solides et durables avec les acheteurs et les principaux partenaires commerciaux.\n\nAccompagner les nouveaux comptes lors de leurs premières saisons de vente afin d’assurer un démarrage réussi et un développement pérenne.\n\nIdentifier les possibilités de développement des partenariats existants : catégories de produits supplémentaires, nouveaux points de vente, augmentation des engagements budgétaires d’achat (OTB) et activations commerciales ciblées.\n\n3. Développement commercial EMEA et contribution stratégique\nIdentifier et partager de manière proactive les opportunités commerciales pertinentes à l’échelle de la région EMEA.\n\nMettre à profit son expertise des marchés, sa connaissance du secteur et ses relations professionnelles pour soutenir les initiatives de développement commercial de la région.\n\nCollaborer avec les équipes internes, les agents commerciaux et les partenaires existants pour évaluer et concrétiser certaines opportunités commerciales.\n\nContribuer aux réflexions sur la stratégie de distribution wholesale, la priorisation des marchés et les perspectives de croissance régionale.\n\nApporter un soutien à d’autres marchés EMEA ou à des projets stratégiques selon les besoins et l’évolution des priorités de l’entreprise.\n\n4. Showrooms, campagnes de vente et déplacements professionnels\nParticiper aux showrooms saisonniers et aux campagnes de vente.\n\nPréparer, organiser et mener les rendez-vous avec les partenaires wholesale existants et potentiels.\n\nPrésenter les collections saisonnières, communiquer les priorités produits et commerciales, et accompagner les clients tout au long du processus d’achat.\n\nAssurer un suivi structuré des rendez-vous showroom, des prospects et des opportunités commerciales afin de maximiser leur conversion.\n\nEffectuer des déplacements réguliers en Europe du Sud et sur les autres marchés concernés pour développer les relations, identifier de nouvelles opportunités commerciales et renforcer les partenariats existants.\n\n5. Reporting, performance et collaboration transversale\nPiloter le suivi des opportunités de développement commercial, en garantissant la fiabilité des informations relatives aux prospects, aux opportunités commerciales, aux ouvertures de comptes et au chiffre d’affaires généré.\n\nAssurer un reporting régulier sur les actions de développement commercial, l’avancement des opportunités et les résultats par rapport aux objectifs commerciaux.\n\nContribuer aux prévisions de ventes, aux budgets et aux plans de croissance des marchés et comptes attribués.\n\nAnalyser les performances commerciales et identifier les risq...","description_format":"text","description_chars":14741,"description_truncated":true,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Italian","level":"Advanced (C1)","optional":false},{"language":"French","level":"Advanced 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