{"id":3161681,"url":"https://alion.io/job/vestates-social-media-manager","title":"Social Media Manager","company":{"id":4454613,"name":"Vestates","domain":null,"url":"https://alion.io/company/vestates","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Abuja, Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Gmail","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-23T10:02:26Z","employer_posted_date":null,"last_verified_at":"2026-10-23T10:02:26Z","board_verified":false,"closed_at":null,"days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"Vestates was born on the 19th March 2013 as a private Limited Liability company, to launch out into the real estate and property management services space. Our aim over the years has been to provide complete real estate services. These include the sale and lease of residential and commercial properties, and long-term property management within Nigeria and Internationally.\n\nFrom our early days of operation, we have focused on using technology to compete and create a niche for ourselves in the Nigerian real estate industry. Unfortunately, we had to step down to a more analogue approach if we were to work with other stakeholders in the real estate space in Nigeria. We dare say that, Vestates was ahead of its time in that regard.\n\nWe are recruiting to fill the position below:\n\nJob Title: Social Media Manager \n\nLocation: Wuse 2, Abuja (FCT) \n\nEmployment Type: Full-time\n\nReports to: Corporate Communications & Marketing Manager\n\nJob Summary\n\nThe role is focused on strengthening brand visibility, growing relevant audiences, driving engagement, generating qualified enquiries and leads, supporting business development, and improving the effectiveness of digital marketing campaigns.\nThe role holder will manage social media accounts across relevant platforms, oversee content scheduling and publishing, plan and execute paid advertising campaigns, monitor online conversations, manage audience interactions, and analyse performance to deliver measurable marketing outcomes.\nWorking closely with the Corporate Communications & Marketing Manager, Content Creators, and relevant business teams, the Social Media Manager will ensure that social media activities align with approved brand guidelines, marketing strategies, campaign objectives, and business priorities.\nVestates Limited is looking for a Social Media Manager who will be responsible for developing, executing, and optimizing the social media presence and paid digital advertising activities of Vestates Group and its subsidiaries.\n\nKey Responsibilities\n\nSocial Media Strategy and Account Management:\n\nMaintain accurate account information, profile descriptions, links, brand assets, and platform-specific settings.\nAdapt approved content to suit the audience, format, and requirements of each platform.\nCoordinate the implementation of approved content calendars, ensuring consistent, timely, and appropriate publication across platforms.\nManage the day-to-day operations of the Group's assigned social media accounts across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant channels.\nDevelop and implement social media plans and execution schedules aligned with approved marketing strategies and business objectives.\nMonitor industry trends, platform developments, competitor activities, and audience behaviour to identify opportunities for improved visibility and engagement.\n\nPaid Social Media Advertising and Campaign Management:\n\nEnsure advertisements comply with platform policies, applicable advertising requirements, approved brand standards, and internal approval procedures.\nMonitor advertising budgets to ensure expenditure remains within approved limits and promptly report discrepancies or risks.\nRecommend and implement approved campaign adjustments to improve reach, engagement, lead generation, conversions, and return on advertising spend.\nPlan, set up, execute, monitor, and optimize paid advertising campaigns across relevant social media platforms.\nProvide campaign performance summaries and recommendations for future advertising activities.\nMonitor campaign delivery, expenditure, cost per result, click-through rates, conversion rates, and other relevant performance indicators.\nImplement audience targeting, retargeting, campaign testing, and creative testing to improve advertising effectiveness.\nCoordinate the use of tracking links, pixels, conversion events, and other measurement tools where applicable and authorized.\nManage advertising activities through appropriate advertising tools, including Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other relevant platforms, as required.\nTranslate approved campaign briefs into appropriate campaign objectives, audience segments, placements, budgets, schedules, and performance targets.\n\nContent Scheduling, Publishing and Optimization:\n\nManage content scheduling and publishing in line with approved content calendars and campaign timelines.\nReview content for platform suitability, correct captions, hashtags, tags, links, calls to action, formatting, and publishing accuracy.\nWork closely with Content Creators to ensure that copy, graphics, photographs, videos, captions, and other creative assets are available and optimized for publication.\nIdentify opportunities to repurpose existing content and improve its performance across multiple platforms.\nEnsure content is published in accordance with approved brand guidelines and communication standards.\nMonitor published content and promptly address errors, broken links, incorrect information, or other publishing issues.\n\nCommunity Management and Customer Engagement:\n\nMaintain appropriate records of enquiries, complaints, escalations, and leads generated through social media.\nMonitor and manage comments, direct messages, mentions, reviews, tags, and other interactions across assigned social media accounts.\nTrack recurring questions, customer feedback, objections, and concerns, providing insights to the Corporate Communications & Marketing Manager and relevant business units.\nMaintain a professional, helpful, and consistent brand voice across all social media interactions.\nEscalate sensitive complaints, negative publicity, reputational risks, security concerns, and other issues requiring management intervention.\nIdentify and route qualified sales enquiries, customer requests, complaints, and business opportunities to the relevant teams for follow-up.\nRespond professionally and promptly to routine enquiries in line with approved communication guidelines and response standards.\n\nCampaign Execution and Lead Generation:\n\nDevelop and implement strategies to increase meaningful engagement, qualified enquiries, website traffic, and leads for relevant Group businesses.\nTranslate campaign objectives into appropriate social media distribution and paid advertising activities.\nEnsure campaign messaging, calls to action, landing pages, and enquiry channels are aligned and functional.\nWork with relevant business teams to establish clear lead-routing and follow-up processes for enquiries generated through social media.\nEvaluate campaign outcomes against agreed objectives and recommend improvements for subsequent campaigns.\nMonitor the quality and volume of leads generated and identify opportunities to improve lead conversion.\nSupport the planning and execution of integrated marketing campaigns, product promotions, business announcements, events, and other approved initiatives.\n\nAnalytics, Reporting and Performance Improvement:\n\nPrepare and submit weekly social media performance updates and monthly reports for review by the Corporate Communications & Marketing Manager.\nRecommend improvements to content distribution, advertising strategy, audience targeting, engagement, and lead generation based on performance data.\nIdentify high-performing and underperforming content, audiences, and campaigns, providing evidence-based recommendations.\nCompare performance against agreed targets, previous reporting periods, and relevant platform benchmarks.\nTrack, analyse, and interpret key social media and advertising performance metrics, including reach, impressions, engagement rate, follower growth, video views, clicks, click-through rate, cost per click, cost per lead, conversions, and return on advertising spend, where measurable.\nMaintain accurate records of campaign activities, expenditure, results, and lessons learned.\nReport campaign expenditure against approved budgets and identify significant variances.\n\nBrand Governance, Compliance and Risk Management:\n\nEscalate potentially damaging content, misleading advertisements, unauthorized publications, and reputational risks promptly.\nApply appropriate access controls and account security practices and promptly report suspected unauthorized access or suspicious activity.\nEnsure customer information and campaign data are handled responsibly and in accordance with applicable data protection requirements.\nObtain the required approvals before publishing sensitive communications, launching campaigns, or making material changes to advertising budgets.\nEnsure social media activities comply with the Group's brand guidelines, approved communication policies, and content approval procedures.\nProtect the confidentiality of account credentials, campaign information, customer data, and business information.\n\nRequired Skills and Competencies\n\nAble to manage multiple brand profiles simultaneously across various subsidiaries without missing deadlines or publishing errors.\n3–5 years of proven experience managing social media profiles and digital campaigns (agency or multi-brand corporate experience preferred).\nPractical experience with Meta Ads Manager and familiarity with other relevant advertising platforms.\nDemonstrated portfolio showing successful paid advertising campaigns, lead acquisition, and organic follower growth.\nDemonstrable experience generating audience engagement, enquiries, leads, or conversions through social media.\nBachelor’s Degree in Marketing, Mass Communication, Digital Media, Public Relations, or a related field.\nFamiliarity with scheduling tools, analytics platforms, spreadsheets, and reporting dashboards.\nDemonstrable experience managing multiple social media accounts, preferably across different brands or business units.\nA keen understanding of visual design, video storytelling, and content formatting.\nAbility to interpret platform analytics, advertising dashboards, campaign metrics, and performance trends.\nCampaign setup, audience targeting, retargeting, budget management, testing, and optimization.\nExcellent written communication, proofreading, audience engagement, and professional online correspondence.\nExperience managing advertising budgets and interpreting campaign performance data.\nTakes ownership of task execution without needing constant supervision.\nRelevant digital marketing or platform certifications will be an added advantage.\nStrong understanding of captions, hashtags, content formats, creative testing, and audience engagement.\nProven hands-on experience planning, executing, monitoring, and optimizing paid social media campaigns.\nCalm under pressure with high emotional intelligence when dealing with dissatisfied users online.\nContent scheduling, publishing, community management, and platform-specific optimization.\nA portfolio of previous social media campaigns, advertising results, or relevant work samples will be an advantage.\nAbility to translate performance data into practical recommendations and measurable improvements.\nUnderstanding of brand consistency, platform policies, advertising compliance, and account security.\nUnderstanding of lead funnels, calls to action, tracking links, landing pages, and conversion measurement.\n\nCompensation\n\nSalary is negotiable and will be based on qualifications, experience, and demonstrated competencies.\n\nHow to Apply\n\nInterested and qualified candidates should send their CV to:  using “Social” as the subject of the email.\n\nApplication Deadline:\n31st October, 2026.","description_format":"text","description_chars":11559,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Property Management"],"lifecycle":[{"event":"open","at":"2026-10-23T16:17:00Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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