{"id":4223805,"url":"https://alion.io/job/vesync-co-ltd-growth-creative-strategist","title":"Growth Creative Strategist","company":{"id":686000,"name":"Vesync Co., Ltd","domain":"vesync.com","url":"https://alion.io/company/vesync","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":78,"open_postings":25,"ghost_share":0.36,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":38,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tustin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-13T02:01:50Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T13:01:38Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":0},"description":"The Company:\nVeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a Cosori air fryer whipping up healthy and delicious meals for you every night.\nWe’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.\nThat brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.\nCheck out our brands:\nlevoit.com | cosori.com | etekcity.com\nRole Overview\nThe Growth Creative Strategist is responsible for translating consumer insights, performance data, and business objectives into compelling, high-impact creative strategies across paid social, YouTube, CTV, and emerging digital channels. This role bridges creative storytelling and performance marketing to develop campaigns that drive brand awareness, engagement, customer acquisition, and retention.\nThis role sits at the intersection of growth marketing, creative development, performance media, and consumer research. You will identify what motivates consumers, uncover barriers to purchase, and develop scalable creative frameworks that improve marketing efficiency and sales growth.\nThe ideal candidate combines analytical rigor with creative thinking. You are equally comfortable diving into creative performance data, conducting consumer/competitor research, developing messaging frameworks, and partnering with Creative, Product, and Growth teams to bring ideas to life.\nKey Responsibilities\nGrowth Creative & Consumer Insights\nOwn the development of creative strategies that translate performance insights into scalable growth opportunities across awareness, consideration, conversion, and retention. \nIdentify customer motivations, objections, purchase triggers, and category education gaps through research, reviews, testing, and performance data. \nDevelop persona, messaging, and content frameworks that help consumers progress through the purchase journey. \nPartner with Product, GTM, and IMC teams to transform strategic priorities and seasonal calendars into actionable creative testing initiatives and GTM plans. \nBuild a deep understanding of how consumers evaluate premium products and determine what messages, proof points, and content formats most effectively influence purchase decisions.\n\nConcept Development & Creative Pipeline\nDeep endemic and non endemic competitor research for inspiration on top performing hooks, angles, and formats\nOwn the creative concept pipeline, continuously generating new angles, narratives, hooks, formats, and educational approaches that can be tested at scale. \nDistinguish between true strategic concepts and simple asset variations, ensuring creative exploration drives meaningful learning. \nDevelop detailed creative briefs that include audience insight, core message, content structure, success metrics, testing variables, and underlying hypotheses. \nEstablish repeatable systems for concept management, creative taxonomy, testing prioritization, naming conventions, and knowledge sharing. \nBuild and maintain a testing roadmap designed to continuously improve creative effectiveness while preventing content fatigue.\nPerformance Creative & Optimization\nPartner with Growth Marketing teams to evaluate creative performance across Meta, Google, YouTube, TikTok, Amazon, affiliate, influencer, and emerging platforms. \nAnalyze creative effectiveness using engagement, hook rate, sustain rate, CTR, CVR, CAC, ROAS, and incrementality metrics. \nIdentify winning themes, messaging frameworks, creators, formats, and storytelling approaches that drive meaningful business impact. \nRapidly scale successful concepts while discontinuing underperforming creative approaches. \nChampion a culture of experimentation where creative decisions are informed by data, consumer behavior, and testing outcomes.\n\nCreator & Content Ecosystem\n\nPartner with creators, influencers, agencies, production partners, and internal creative teams to bring concepts to life efficiently and at scale. \nDevelop creator strategies and briefing frameworks that balance authenticity, platform best practices, and business objectives. \nEnsure content production pipelines remain ahead of media demand and creative fatigue. Identify opportunities to leverage customer stories, testimonials, reviews, expert validation, and user-generated content throughout the customer journey.\nFull-Funnel Learning & Content Reuse\n\nBuild systems that capture creative learnings and apply them across paid media, ecommerce, lifecycle marketing, social content, retail marketing, and product launches. \nTranslate winning advertising concepts into broader consumer communication strategies. \nPartner with Ecommerce and Lifecycle teams to extend successful messages across landing pages, PDPs, email programs, SMS journeys, and retention campaigns. \nDevelop playbooks that help the organization understand what creative approaches are working, why they work, and how to scale them.\n\nQualifications:\n Experience: 7 years performance creative, direct response, or paid social for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Titles vary in this space. What matters is that you have run the loop: research, hypothesis, brief, production, test, and iterate.\nPlatform Fluency: Deep working knowledge of how creative performs on Meta and why. This starts on Meta and expands across channels, so full-channel experience is a necessary.\nAnalytical: Deep experience working with creative analytics platforms like Motion, Foreplay, or Atri. Reads creative performance honestly and uses it to decide what gets made next. Comfortable killing their own ideas.\nAngles, Not Variations: Can show concepts you personally wrote, the brief behind each, and what the numbers did. Knows the difference between a new angle and a new edit.\nComfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Starts from a CAC target and a hypothesis rather than waiting for an account with history.\nClaims & Regulatory Fluency: Experience in health, wellness, medical device, supplements, or a similarly regulated space. Knows how to write a strong hook that survives review.\nBonus Qualification: Demonstrated ability to rapidly prototype ideas through rough creative concepts, mockups, simple edits, or creator-style content to accelerate testing, learning, and iteration before full production investment.\n\nPreferred Background\nExperience in consumer technology, home appliances, or health & wellness categories.\nStarting Salary: 106K.\nWhy Join VeSync\nLead two category-leading brands with strong consumer loyalty and momentum \nOwn one of the most critical growth engines for the US business \nPartner with world-class product, engineering, and marketing teams \nOpportunity to shape the future of DTC at scale within a global organization","description_format":"text","description_chars":7401,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Home Appliances"],"lifecycle":[{"event":"open","at":"2026-11-13T06:52:05Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":197500,"route":null,"cap_exempt":false,"checked_at":"2026-11-12T07:36:15+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":38,"reasons":["conf:5","win:early"],"computed_at":"2026-11-13T18:35:45Z"},"pay":null,"html_url":"https://alion.io/job/vesync-co-ltd-growth-creative-strategist","json_url":"https://alion.io/job/vesync-co-ltd-growth-creative-strategist.json","meta":{"generated_at":"2026-11-13T18:35:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":37211,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686000},"rest":"https://alion.io/mcp/rest/get_company?id=686000"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvesync-co-ltd-growth-creative-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvesync-co-ltd-growth-creative-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvesync-co-ltd-growth-creative-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vesync-co-ltd-growth-creative-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvesync-co-ltd-growth-creative-strategist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4223805}},{"tool":"search_jobs","arguments":{"company":"vesync.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4223805},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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