{"id":236891,"url":"https://alion.io/job/via-performance-marketing-principal","title":"Performance Marketing Principal","company":{"id":174581,"name":"Via","domain":"ridewithvia.com","url":"https://alion.io/company/via-3","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":90,"open_postings":125,"ghost_share":0,"stale_share":0.208,"repost_share":0,"time_to_fill_p50_days":123,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":125000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-07-29T14:46:37Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-11-13T06:18:18Z","board_verified":true,"closed_at":null,"days_open":106,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":106},"description":"Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.\nAs a Performance Marketing Principal at Via, you will own the ridership outcomes and marketing budget for Via’s transportation services across the world. Covering both existing services and new launches, you will design the programs, campaigns, and outreach strategies to ensure that Via is serving as many riders as possible. You will use data and experimentation to optimize spend across channels, balancing acquisition and retention to maximize ridership at efficient cost. \nAbout the Role:\nOwn and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC\nBuild and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative optimization\nDrive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks\nConduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty\nScale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.\nManage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders\nCollaborate with local market teams to tailor paid strategies to market-specific dynamics\nAbout You:\nMinimum of 6+ years of experience with significant experience managing and optimizing marketing budgets\nHands-on experience with Meta Ads, Google Ads, and programmatic platforms; bonus for OOH or direct mail in local/geo-targeted contexts\nStrong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools\nTrack record of scaling marketing programs across multiple markets or geographies simultaneously\nCustomer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences\nResourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact\nProactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment\nCompensation and Benefits:\nFinal salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.\nSalary Range: $125,000-$160,000\nWe are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.\nThere has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?\nVia is an equal opportunity employer.","description_format":"text","description_chars":3331,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Public Transport","Smart Mobility"],"lifecycle":[{"event":"open","at":"2026-09-05T10:09:59Z"}],"visa":[],"liveness":{"score":49,"band":"ok","label":"Likely open","p_open":1,"p_active":0.813,"p_room":0.6,"age_days":105,"expected_fill_days":123,"reasons":["conf:0","velocity","win:late","crowd:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":{"stated_usd_annual":160000,"is_top_pay":false},"html_url":"https://alion.io/job/via-performance-marketing-principal","json_url":"https://alion.io/job/via-performance-marketing-principal.json","meta":{"generated_at":"2026-11-13T07:11:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14972,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":174581},"rest":"https://alion.io/mcp/rest/get_company?id=174581"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvia-performance-marketing-principal"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvia-performance-marketing-principal"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvia-performance-marketing-principal"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/via-performance-marketing-principal\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvia-performance-marketing-principal"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":236891}},{"tool":"search_jobs","arguments":{"company":"ridewithvia.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":236891},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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