Marketing Manager

Description

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

We are looking for a Marketing Manager to own local marketing for Viber in the Philippines and Vietnam, with the Philippines as the priority market.

The role is responsible for translating Viber's broader marketing and product priorities into relevant local plans and executions. You will work closely with regional, global, and cross-functional teams while owning the day-to-day marketing agenda and delivery for your markets.

The role will also serve as the main marketing point of contact for Viber Dating in the Philippines and Vietnam, working directly with the global Dating team to coordinate product updates, local requirements, and market execution.

Responsibilities

Local Marketing

• Own the local marketing plan and execution for Viber Philippines, across products, features, launches, and brand initiatives.
• Support selected marketing activities in Vietnam, with a lighter scope than the Philippines.
• Translate regional/global priorities into relevant local campaigns and activations.
• Identify local opportunities and consumer insights that can inform marketing plans.
• Lead execution across relevant channels, including paid media, social, partnerships, PR, creators, CRM, and other activities as needed.
• Coordinate with internal teams and external agencies/partners to deliver campaigns.
• Monitor campaign performance and provide local insights and recommendations.

Viber Dating

• Serve as the main local marketing POC for Viber Dating across the Philippines and Vietnam.
• Maintain regular coordination with the global Dating marketing team on product updates, campaigns, priorities, and local requirements.
• Lead the localization and execution of Dating marketing initiatives in the Philippines.
• Support lighter Dating promotions in Vietnam, primarily through digital marketing.
• Bring local market insights back to the global Dating team.

Cross-functional Collaboration

• Work with regional/global marketing, product, creatives, CRM, pr/communications, and other teams to bring initiatives to market.
• Manage multiple products and priorities while maintaining clear local plans and execution.
• Ensure local marketing activities are aligned with broader Viber business and brand direction.

Requirements

• 2+ years of experience in product marketing, consumer marketing, digital marketing, or a similar role.
• Experience marketing a consumer-facing digital product, app, platform, or service.
• Experience taking a broader marketing strategy and turning it into local market execution.
• Strong understanding of user acquisition, engagement, and retention.
• Comfortable managing multiple products, campaigns, and stakeholders.
• Strong understanding of the Philippine consumer and digital landscape.
• Strong project management and communication skills.
• Comfortable working with global and regional teams.
• Able to work independently and take ownership of local marketing priorities.

Advantages

• Experience in dating, social, community, gaming, marketplace, entertainment, or other consumer digital products.
• Experience working with global/regional teams.
• Experience across Southeast Asian markets.
• Experience with paid media, CRM, partnerships, PR, creators, or agencies.
• Experience with subscriptions, AI, B2B/SMB products, or multi-product portfolios.