Proposal Lead

Job Description

Position Summary

We are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our Marketing department. Reporting to the Marketing Operations Manager, this role is a key architect of our mission to transform every customer touchpoint into an exceptional brand experience. The Proposals Lead will be instrumental in developing scalable proposal processes, cultivating a collaborative team environment, and producing persuasive, high-quality proposals that reflect our brand and values. This is a foundational role, aligned with our vision to instill brand loyalty and create customers for life.

As the Proposals Lead, you’ll shape a critical function that sits at the intersection of marketing, sales, and customer engagement. You’ll lead with purpose, creativity, and a strategic focus-helping us deliver proposals that aren’t just compliant, but compelling. Your work will directly contribute to our vision of creating customers for life by making every proposal a reflection of our brand excellence.

Key Responsibilities

· Build the proposals function from the ground up- designing workflows, developing a governance model, developing content systems, and assembling team members

· Create scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellence

· Lead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business. (from kick off to close

· Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value.

· Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences.

· Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories.

· Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact.

· Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value.

Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· 7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred.

· Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows.

· Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus.

· Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively.

· Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.

· Experience with marketing collaboration tools and proposal management platforms.

What You’ll Bring

· A builder’s mindset with a passion for creating structured, scalable processes from the ground up.

· The ability to lead and inspire team members while working cross-functionally with agility and alignment.

· A commitment to our team values: positivity, urgency, targeted strategy, and uncompromising quality.

· A deep belief in the power of brand storytelling to turn transactional touchpoints into loyal customer experiences

Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).