{"id":1617630,"url":"https://alion.io/job/vineyard-vines-director-public-relations","title":"Director, Public Relations","company":{"id":1970402,"name":"vineyard vines","domain":"vineyardvines.com","url":"https://alion.io/company/vineyardvines","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"UltiPro","truth_index":{"grade":"C","score":60,"open_postings":12,"ghost_share":0.667,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Communications","role_family":"Communications","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Stamford, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":116000,"max_usd":232000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":316},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-08T14:51:06Z","employer_posted_date":"2026-07-08","last_verified_at":"2026-10-29T07:52:59Z","board_verified":true,"closed_at":null,"days_open":112,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":112},"description":"About Us:\n vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US\nvineyard vines was founded on a state of mind that Every day should feel this good. You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks-we bring it to work with us, too\nWhether in our stores, or at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we’d never have grown to where we are today without them\nWe’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.\nOverview:\nAt vineyard vines, we're building more than a brand-we're cultivating a lifestyle defined by optimism, authenticity, and timeless coastal style. As Director of Public Relations, you will lead the strategic vision for earned media, brand storytelling, executive communications, and cultural relevance, elevating vineyard vines' presence across fashion, lifestyle, business, and consumer media.\nReporting to the Chief Marketing Officer, this leader will develop and execute an integrated communications strategy that strengthens brand equity, supports business growth, and positions vineyard vines as a leading premium American lifestyle brand. The ideal candidate is an experienced storyteller, trusted media strategist, and collaborative leader with deep industry relationships and a passion for creating meaningful brand moments.\nKey Responsibilities:\nLead Brand Communications Strategy\nDevelop and execute a comprehensive public relations strategy that elevates vineyard vines' brand awareness, reputation, and cultural relevance across fashion, lifestyle, business, travel, sports, and consumer media.\nShape earned media strategies that support seasonal campaigns, product launches, collaborations, partnerships, retail initiatives, and corporate milestones.\nPartner closely with executive leadership to ensure communications align with the company's long-term vision, business priorities, and brand positioning.\nBuild Brand Visibility & Influence\nCultivate and maintain strong relationships with top-tier fashion editors, lifestyle media, business press, broadcast producers, freelance writers, stylists, and industry tastemakers.\nIdentify high-impact storytelling opportunities that position vineyard vines as a premium lifestyle authority.\nLead proactive media outreach that generates meaningful earned coverage and increases brand affinity across key consumer audiences.\nDevelop executive visibility opportunities, thought leadership initiatives, and speaking engagements that elevate the company's leadership within the industry.\nDrive Integrated Campaign Communications\nLead communications planning for seasonal collections, collaborations, licensing partnerships, retail openings, experiential activations, philanthropic initiatives, and corporate announcements.\nPartner with Talent & Influencer, Social Media, Creative, Advertising, Retail Marketing, Ecommerce, Wholesale, Merchandising, and Product teams to ensure integrated storytelling across all channels.\nDevelop compelling messaging frameworks and communication strategies that create consistency across earned, owned, shared, and paid media.\nLead Editorial & Product Communications\nOversee seasonal press previews, editor appointments, media events, collection launches, and product storytelling initiatives.\nDirect all product seeding, editorial sample management, and showroom operations to maximize meaningful media placements.\nTranslate product innovation, craftsmanship, and seasonal collections into compelling editorial narratives that resonate with luxury and lifestyle audiences.\nEvents & Brand Experiences\nLead strategic planning and execution of press events, media previews, influencer experiences, product launches, and VIP brand activations.\nPartner with agency teams and internal stakeholders to deliver elevated experiences that deepen relationships with editors, creators, tastemakers, and key brand partners.\nIdentify opportunities for vineyard vines to participate in culturally relevant events that reinforce the brand's premium lifestyle positioning.\nCorporate Communications\nServe as a trusted advisor on corporate communications, issues management, executive messaging, and brand reputation.\nDevelop crisis communication plans and ensure preparedness for emerging issues.\nMonitor media landscape, competitive activity, consumer sentiment, and cultural trends to proactively identify communications opportunities and risks.\nLeadership & Team Development\nLead, mentor, and develop a high-performing Public Relations team while fostering a collaborative, creative, and performance-driven culture.\nManage agency relationships, budgets, performance metrics, and communications planning processes.\nEstablish measurable KPIs that demonstrate the impact of earned media on brand awareness, consumer engagement, and business performance.\nWhat You Bring:\n10+ years of progressive public relations and communications experience within luxury fashion, premium lifestyle, consumer brands, or leading PR agencies.\nDemonstrated success developing integrated earned media strategies that build brand equity and support business growth.\nExtensive network of national fashion, lifestyle, business, travel, sports, and consumer media contacts.\nExperience leading communications for premium or luxury consumer brands with strong storytelling and editorial positioning.\nStrong executive presence with exceptional written, verbal, and presentation skills.\nProven experience managing agencies, budgets, media events, and cross-functional marketing initiatives.\nStrategic mindset balanced with strong executional excellence and attention to detail.\nCollaborative leadership style with the ability to influence stakeholders across all levels of the organization.\nStrong understanding of today's evolving media landscape, including digital publishing, social media, creator partnerships, podcasts, newsletters, and emerging communication platforms.\nPassion for fashion, lifestyle, culture, and building enduring brand connections.\nEvery Day Will Feel This Good Because:\nWe have a fun-spirited entrepreneurial culture filled with truly “good” people\nWe offer a generous employee discount so you can rep our lifestyle on-and-off the boat\nWe offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance\nWe have an onsite gym as well as health & financial wellness programs to keep you active\nWe offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar","description_format":"text","description_chars":7645,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Parental leave","Wellness"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Apparel & Fashion Brands","Wine & 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