{"id":928758,"url":"https://alion.io/job/virallens-performance-marketing-specialist","title":"Performance Marketing Specialist","company":{"id":689480,"name":"Virallens","domain":"virallens.com","url":"https://alion.io/company/virallens","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Go","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-15T00:00:00Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-11-02T15:40:40Z","board_verified":true,"closed_at":null,"days_open":48,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":48},"description":"Performance Marketing Specialist\nRole Overview\nWe are looking for a hands-on Performance Marketing Specialist who takes ownership of measurable business outcomes, not just campaign activities.\nThis is an execution-focused role requiring direct involvement in Google Ads, Meta Ads, LinkedIn Ads, analytics, tracking, and conversion optimisation. You will own the performance of assigned client accounts across the entire customer journey, from ad campaigns and landing pages to conversions and lead quality.\nAs the primary owner of client growth, you will be expected to turn business objectives into clear strategies, execute campaigns, identify opportunities, and continuously improve performance.\nKey Responsibilities\n1. End-to-End Performance Ownership\nOwn the performance and growth of assigned client accounts.\nDefine, track, and improve key metrics such as CPL, CPA, ROAS, conversion rate, lead quality, and revenue contribution.\nTranslate client objectives into clear performance marketing strategies, roadmaps, and experiments.\nTake accountability for results and proactively identify opportunities for improvement.\n2. Hands-On Paid Media Management\nPlan, launch, manage, and optimise campaigns across Google Ads, Meta Ads, and LinkedIn Ads.\nWork directly on campaign setup, account restructuring, targeting, bidding, budgeting, and ongoing optimisation.\nManage Search, Display, YouTube, Performance Max, Advantage+, lead-generation, and other relevant campaign types.\nMonitor budget utilisation and allocate spend based on performance and business priorities.\nStay current with platform developments, including automation, broad match, audience signals, attribution changes, campaign-type updates, and advertising policies.\n3. Analytics, Tracking and Tagging\nUse data to understand performance across the entire marketing funnel.\nWork hands-on with Google Analytics 4 and Google Tag Manager.\nSet up and troubleshoot conversion tracking across advertising and analytics platforms.\nConfigure events, triggers, variables, data layers, and cross-platform tracking requirements.\nCollaborate with development teams to build and maintain a reliable tracking infrastructure.\n4. Funnel and Conversion Optimisation\nOwn the customer journey from the initial ad interaction to the final conversion and lead outcome.\nIdentify performance gaps across landing pages, forms, conversion journeys, and tracking.\nAnalyse user behaviour and recommend improvements that increase conversion rates and lead quality.\nWork with content, design, and development teams to implement and test conversion improvements.\nEnsure campaign messaging, creatives, landing pages, and targeting remain aligned.\n5. Experimentation and Scaling\nBuild a structured test, learn, and scale approach across client accounts.\nPlan and run A/B tests across creatives, messaging, landing pages, audiences, targeting, bidding strategies, and campaign structures.\nDefine clear hypotheses and success metrics before launching experiments.\nDocument learnings and turn successful experiments into repeatable playbooks.\n6. Data, Attribution and Insights\nCombine insights from GA4, advertising platforms, CRM systems, and backend data where available.\nGo beyond reporting metrics to explain what is driving performance and what should happen next.\nIdentify trends, risks, and growth opportunities using data.\nPresent clear performance narratives supported by actionable recommendations.\n7. Client and Stakeholder Management\nAct as a strategic performance partner to clients.\nIndependently lead performance reviews and strategic discussions with senior stakeholders.\nClearly communicate insights, challenges, recommendations, and next steps.\nKey Requirements\n4-5 years of experience in performance marketing, paid media, or growth marketing roles.\nAdvanced hands-on expertise in Google Ads, Meta Ads and LinkedIn Ads.\nAdvanced experience implementing and troubleshooting tracking through Google Tag Manager.\nProven ability to improve CPL, CPA, ROAS, conversion rates, and lead quality.\nStrong understanding of conversion funnels, CRO, attribution, and signal-based optimisation.\nStrong analytical, problem-solving, and decision-making skills.\nExcellent written and verbal communication skills.\nConfidence in independently managing client relationships and senior stakeholder conversations.\nAbility to manage multiple client accounts and priorities simultaneously.\nPreferred Experience\nExperience working in a digital marketing or performance marketing agency.\nExperience working with CRM data, offline conversion tracking, and lead-quality feedback.\nWho This Role Is Not Suited For\nTeam leads who are no longer involved in hands-on campaign execution.\nTask managers focused primarily on timelines and coordination.\nReporting-focused professionals without ownership of performance outcomes.\nAccount coordinators without strong paid media, analytics, and tracking expertise.","description_format":"text","description_chars":4923,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative 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