Field Marketing Manager
Position Summary
Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence at external conferences, trade shows, and other field events. This role will be responsible for developing and implementing event marketing strategies that generate awareness, drive engagement with nonprofit leaders, create sales pipeline, and ultimately accelerate revenue growth. The position will require approximately 25% travel to support on-site event execution and partnership opportunities.
This is an exciting opportunity for a marketer who thrives in a fast-paced, high-growth B2B SaaS environment and understands how to turn in-person and hybrid event experiences into powerful demand generation engines. The ideal candidate will be a master project manager, skilled communicator, and creative problem solver with a passion for connecting nonprofit organizations to tools that grow global generosity.
Responsibilities
Event Strategy & Planning
Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events.
Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities.
Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission).
Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals.
Develop event plans, budgets, timelines, and success metrics for each field initiative.
Execution & Logistics
Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture.
Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising.
Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience.
Lead Generation & Pipeline Acceleration
Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up.
Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.
Develop playbooks to continually improve field performance and increase conversions.
Collaboration & Enablement
Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy.
Provide sales with the right tools, messaging, and collateral to engage prospects at events.
Partner with marketing to deliver compelling stories and showcase product differentiation on-site.
You Must Have
3-5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation.
Proven ability to manage multiple conferences and events simultaneously from strategy through execution.
Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).
Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com.
Excellent organizational, communication, and cross-functional collaboration skills.
Ability to analyze event performance, deliver data-driven insights, and optimize for ROI.
Experience supporting sales teams with pipeline-driving field marketing initiatives.
Bachelor’s degree in marketing, communications, business, or related field.
Bonus: Familiarity with the nonprofit sector and/or fundraising technology.
About Us
Virtuous software is powering the world’s leading nonprofits and inspiring a new generation of generosity.
At Virtuous, we believe generosity has the power to transform the world - and so we are on a mission to create $10B in net new generosity by helping nonprofits better connect with and inspire their donors.
Our talented team is hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the nonprofit community.
Our values are more than just a poster on the wall. Instead, our mission and values are precisely why candidates choose Virtuous. Our core values are:
Build Better: We build audacious ideas to accelerate philanthropy and dismantle the status quo.
Display Radical Generosity: We are generous with our time & talent as we serve our team and the nonprofit community.
Stay Humble & Enjoy the Journey: We take our work seriously, but we don't take ourselves too seriously.
Virtuous should act as a career accelerator for everyone on our team. Team members should look back at their time at Virtuous as one of the most productive and stretching seasons in their professional lives. This means that working at Virtuous isn't for everybody. It is for the select few who are ready to do hard things and build something truly great.
If this sounds like you, we’d love for you to apply!
What We Offer
Market competitive pay leveraging Carta data
Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
Supportive time off including paid volunteer days and company holidays
Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
We pride ourselves on Community and host exciting company outings and events.
We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.
Please note that all legitimate communication from Virtuous will only come from the @ virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are not legitimate and we recommend disregarding it immediately.