{"id":2483768,"url":"https://alion.io/job/visa-director-content-social","title":"Director, Content & Social","company":{"id":83,"name":"Visa","domain":"visa.com","url":"https://alion.io/company/visa","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":170,"ghost_share":0,"stale_share":0.582,"repost_share":0.024,"time_to_fill_p50_days":23,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Miami, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":152200,"max":244000,"currency":"USD","period":"year","gross":null,"usd_annual":244000},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-13T23:40:23Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-15T09:26:05Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"About Us\nVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.\nAt Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.\nJoin Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.\nVisa will accept applications for this role until at least 10-30-2026Job Description\nOverview:\nThe Director, Content & Social is responsible for defining how Visa shows up through content, creators, partnerships, and digital platforms across the Latin America and Caribbean region. This role establishes scalable, always-on content ecosystems while leveraging AI-enabled content innovation to strengthen cultural relevance, drive engagement, and improve brand preference throughout the region.\nThis role reports to the Senior Director, Digital, Content, Innovation & Media and works closely with Brand, Media, Creative Studio, market teams, and external agency and platform partners to ensure Visa's content strategy drives measurable impact across priority audiences and channels.\nThis leader will build and scale Visa's content and social media capabilities across LAC, developing repeatable frameworks, creator partnership models, and distribution strategies that can be activated consistently across markets while allowing for local cultural relevance.\nKey Responsibilities:\nContent Strategy & Ecosystem Development:\nDefine and lead Visa's content strategy across LAC, establishing scalable content ecosystems that drive cultural relevance, engagement, and brand preference.\nDevelop content frameworks and playbooks that enable consistent execution across markets while allowing for local adaptation and cultural relevance.\nBuild always-on content programs across platforms and channels that maintain Visa's presence and relevance with priority audiences.\nLead the development of content calendars, editorial strategies, and distribution plans aligned to business priorities, cultural moments, and audience behaviors.\nSocial Media Strategy & Execution:\nLead Visa's social media strategy across LAC, defining platform approach, content formats, community engagement, and performance standards.\nDevelop platform-specific strategies that optimize for each social channel's unique audience, format, and algorithmic requirements.\nEstablish social listening and cultural intelligence capabilities to inform real-time content decisions and trend activation.\nDrive social media innovation through emerging platforms, formats, and engagement models.\nCreator & Influencer Strategy:\nOwn Visa's creator and influencer strategy across LAC, positioning creators as strategic partners with clear partnership models and scalable activation playbooks.\nDevelop creator partnership frameworks that balance brand consistency with authentic creator expression and audience relevance.\nBuild and manage a diverse creator ecosystem across tiers, categories, and markets that connects Visa with priority audiences.\nEstablish measurement approaches that demonstrate creator partnership impact on brand metrics, engagement, and business outcomes.\nAI-Enabled Content Innovation:\nLead the adoption of AI-enabled content creation tools and workflows to improve speed, quality, personalization, and scalability across the region.\nIdentify and implement emerging content technologies that enhance Visa's ability to produce relevant, personalized content at scale.\nChampion innovation in content formats, distribution models, and production approaches that differentiate Visa from competitors.\nContent Distribution & Performance:\nDevelop integrated distribution strategies across paid, owned, partner, and emerging channels to maximize content reach and impact.\nEstablish content performance measurement frameworks with clear KPIs tied to brand health, engagement, and business outcomes.\nChampion a disciplined test-and-learn agenda to continuously evolve content performance, formats, and distribution approaches.\nPartner with Media teams to ensure content and paid media strategies are aligned and mutually reinforcing.\nCross-Functional Partnership:\nPartner with the Creative Studio to ensure content production capabilities align with strategy and quality standards.\nCollaborate with Consumer Marketing to align content strategies with segment priorities and campaign activations.\nWork with market teams to adapt and activate content strategies for local relevance across LAC countries.\nSupport Marketing Services content needs by developing scalable content solutions for client activations.\nWhat Success Looks Like:\nVisa's content ecosystem drives measurable cultural relevance, engagement, and brand preference across LAC markets.\nSocial media presence is consistent, culturally relevant, and drives meaningful engagement with priority audiences.\nCreator partnerships deliver measurable brand impact and are scalable across markets and campaigns.\nAI-enabled content innovation improves production speed, quality, and personalization across the region.\nContent performance is measured rigorously with clear links between content investment and brand/business outcomes.\nContent frameworks and playbooks are adopted consistently across markets while maintaining local cultural relevance.\nVisa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.\nQualifications\nBasic Qualifications:\n10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD\nPreferred Qualifications:\n12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.\nDeep expertise in content strategy, social media marketing, creator/influencer partnerships, and digital distribution.\nStrong understanding of social media platforms, content formats, algorithms, and emerging digital trends across Latin America.\nExperience building and scaling content operations, including editorial processes, creator programs, and production workflows.\nProven track record of developing content strategies that drive measurable brand impact and audience engagement.\nExperience with AI-enabled content tools and emerging production technologies.\nStrong creative sensibility with the ability to evaluate content quality and provide strategic creative direction.\nExperience operating in matrixed organizations and influencing cross-functional stakeholders.\nStrong analytical skills with comfort translating content performance data into strategic recommendations.\nExcellent communication skills and ability to articulate content vision to senior leadership.\nFluency in English and Spanish required; Portuguese preferred.\n\nInformation for US Applicants\nFor roles located in the US, the estimated salary range for this position is $152.200,00 to $ 244.000,00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.Work Hours\nVaries upon the needs of the department.\nTravel Requirements\nThis position requires travel 5-10% of the time.\nMental/Physical Requirements\nThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.\nVisa is an EEO Employer\nQualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.","description_format":"text","description_chars":8495,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":true}]},"benefits":["Equity","Life insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-13T23:40:23Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 351 · green card filings: 33","filings_12m":351,"filings_prev_12m":468,"green_card_filings_12m":33,"median_offered_wage_usd":151211,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":23,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":244000,"is_top_pay":true},"html_url":"https://alion.io/job/visa-director-content-social","json_url":"https://alion.io/job/visa-director-content-social.json","meta":{"generated_at":"2026-10-15T12:36:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19409,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":83},"rest":"https://alion.io/mcp/rest/get_company?id=83"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvisa-director-content-social"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvisa-director-content-social"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvisa-director-content-social"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/visa-director-content-social\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvisa-director-content-social"}]}