{"id":3782028,"url":"https://alion.io/job/visa-senior-manager-gtm-strategy-commercialization","title":"Senior Manager, GTM Strategy & Commercialization","company":{"id":83,"name":"Visa","domain":"visa.com","url":"https://alion.io/company/visa","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":129,"ghost_share":0,"stale_share":0.581,"repost_share":0.031,"time_to_fill_p50_days":33,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Miami, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":127300,"max":204100,"currency":"USD","period":"year","gross":null,"usd_annual":204100},"salary_estimate":null,"experience_years_min":11,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-04T00:00:00Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-06T03:43:03Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About Us\nVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.\nAt Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.\nJoin Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.\nJob Description\nOverview:\nThe Senior Manager, GTM Strategy & Commercialization is responsible for developing regional go-to-market strategies that drive product adoption, revenue growth, and commercial success. This role serves as a strategic partner to Product, Sales, B2B Marketing, and Sales Enablement teams, translating business priorities into actionable GTM plans and compelling internal narratives.\nThe individual will lead the development of commercialization strategies, align stakeholders around a common vision, and ensure strategic initiatives are effectively communicated across the organization. Acting as the bridge between strategy and execution, this role will help socialize, evangelize, and scale GTM strategies through executive communications, leadership forums, sales enablement activities, and regional engagement programs.\nThe ideal candidate combines strategic thinking, executive storytelling, stakeholder management, and strong AI fluency to accelerate how strategies are developed, communicated, and adopted across the region. Knowledge of Product Lifecycle Management (PLM) is beneficial to support launch planning and commercialization activities but is not the primary focus of the role.\nKey Responsibilities:\nGTM Strategy Development:\nLead the creation of regional GTM strategies for products, solutions, and strategic growth initiatives.\nAssess market opportunities, competitive dynamics, client needs, and commercial priorities to develop actionable commercialization plans.\nPartner with Product leaders to translate product vision into clear market strategies.\nDefine strategic recommendations to accelerate adoption, revenue realization, and market penetration.\nDrive alignment across Product, Sales, Marketing, and regional leadership teams.\nStrategic Narratives & Executive Communications:\nDevelop compelling narratives that communicate GTM strategies to internal stakeholders across the organization.\nTranslate complex product and business strategies into clear, engaging, and actionable messages.\nCreate executive presentations, commercial forums, and strategic storytelling materials.\nSupport senior leaders in presenting GTM strategies at regional and global Visa forums.\nEnsure consistency of messaging across Product, Sales, Marketing, and Leadership organizations.\nStakeholder Engagement & Cross-Functional Alignment:\nServe as the primary liaison between Product, B2B Marketing, Sales Enablement, and regional commercial teams.\nBuild alignment and advocacy for strategic initiatives across multiple stakeholder groups.\nCoordinate the development of supporting materials, campaigns, and enablement assets required to activate GTM strategies.\nPartner with Sales Enablement teams to ensure sellers understand, adopt, and communicate strategic priorities effectively.\nProvide a structured feedback loop between field teams and strategy owners.\nAI-Enabled Strategy & Commercialization:\nLeverage AI and GenAI tools to accelerate strategy development, narrative creation, competitive analysis, and content generation.\nIdentify opportunities to embed AI into GTM planning, communications, and commercialization processes.\nDrive adoption of AI-enabled best practices across commercialization and strategy functions.\nStay informed on emerging AI trends and assess their implications for clients, products, and commercial strategies.\nCommercialization & Launch Support:\nSupport key commercialization initiatives and product launches by aligning messaging, stakeholder engagement, and readiness activities.\nCollaborate with Product teams to ensure commercialization considerations are incorporated throughout the product lifecycle.\nContribute to continuous improvement of GTM frameworks, launch processes, and communication approaches.\nProvide light-touch support to PLM activities where commercialization expertise is required.\nVisa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.\nQualifications\nBasic Qualifications:\n 8+ years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 2 years of work experience with a PhD, OR 11+ years of relevant work experience. \nPreferred Qualifications:\n9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 3 or more years of experience with a PhD.\nBachelor’s degree in Business, Marketing, Economics, Finance, Strategy, or a related field; MBA or advanced degree preferred.\nProven experience developing GTM strategies and commercialization plans for products, solutions, or strategic growth initiatives.\nStrong ability to translate complex business and product strategies into clear, compelling executive narratives and actionable commercial plans.\nDemonstrated experience creating and delivering executive-level presentations and influencing senior stakeholders.\nStrong cross-functional leadership skills, with experience working across Product, Sales, Marketing, Sales Enablement, and regional or market teams.\nProven ability to influence without direct authority, drive alignment across diverse stakeholders, and move strategic initiatives forward in complex matrixed organizations.\nStrong analytical and strategic problem-solving capabilities, including the ability to assess market opportunities, client needs, competitive dynamics, and commercial priorities.\nDemonstrated proficiency using AI and GenAI tools to accelerate research, strategic analysis, narrative development, content creation, and productivity.\nExcellent written and verbal communication skills, with the ability to adapt messaging for executive, commercial, product, and sales audiences.\nBilingual in English & Spanish.\nStrong program leadership and organizational skills, with the ability to manage multiple strategic workstreams and competing priorities.\nExperience in payments, financial services, technology, fintech, or other B2B industries.\nExperience developing regional or multi-market GTM strategies and adapting global strategies to different market and client needs.\nExperience partnering with B2B Marketing and Sales Enablement organizations to translate strategy into campaigns, seller narratives, and enablement materials.\nFamiliarity with Product Lifecycle Management (PLM), product launches, commercialization readiness, or launch governance.\nExperience using market insights, commercial data, and client feedback to refine GTM strategy and identify opportunities to accelerate adoption and revenue realization.\nTrack record of operating effectively in a highly matrixed, global organization and building alignment across regional and global stakeholders.\n\nInformation for US Applicants\nFor roles located in the US, the estimated salary range for this position is $127,300.00 to $ 204,100.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.Work Hours\nVaries upon the needs of the department.\nTravel Requirements\nThis position requires travel 5-10% of the time.\nMental/Physical Requirements\nThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.\nVisa is an EEO Employer\nQualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.","description_format":"text","description_chars":8718,"description_truncated":false,"requirements":{"experience_years_min":11,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Proficiency (C2)","optional":true}]},"benefits":["Equity","Life insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-11-05T01:14:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 351 · green card filings: 33","filings_12m":351,"filings_prev_12m":468,"green_card_filings_12m":33,"median_offered_wage_usd":151211,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":33,"reasons":["conf:4","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":204100,"is_top_pay":true},"html_url":"https://alion.io/job/visa-senior-manager-gtm-strategy-commercialization","json_url":"https://alion.io/job/visa-senior-manager-gtm-strategy-commercialization.json","meta":{"generated_at":"2026-11-06T03:45:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6297,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":83},"rest":"https://alion.io/mcp/rest/get_company?id=83"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvisa-senior-manager-gtm-strategy-commercialization"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvisa-senior-manager-gtm-strategy-commercialization"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvisa-senior-manager-gtm-strategy-commercialization"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/visa-senior-manager-gtm-strategy-commercialization\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvisa-senior-manager-gtm-strategy-commercialization"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3782028}},{"tool":"search_jobs","arguments":{"company":"visa.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3782028},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}