{"id":3999334,"url":"https://alion.io/job/visa-sr-director-4","title":"Sr. Director","company":{"id":83,"name":"Visa","domain":"visa.com","url":"https://alion.io/company/visa","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":128,"ghost_share":0.008,"stale_share":0.547,"repost_share":0.039,"time_to_fill_p50_days":33,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":208000,"max":333000,"currency":"USD","period":"year","gross":null,"usd_annual":333000},"salary_estimate":null,"experience_years_min":15,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-09T00:00:00Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-10T02:42:45Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"About Us\nVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.\nAt Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.\nJoin Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.\nJob Description\nOverview:\nVisa US Marketing is seeking a strategic, analytically strong media leader to serve as Senior Director, US Media Audience, Investment & Performance. This role leads Visa’s US media investment strategy, audience strategy, and the systems that guide allocation, optimization, and accountability across paid media investments.\nThe role manages a significant annual media portfolio for Consumer marketing and is responsible for setting allocation strategy, guiding investment trade-offs, and owning high-value audience development so media dollars are directed to the opportunities with the greatest business value.\nThis leader works across Brand, Product, Analytics, Finance, Legal, Risk & Privacy, Data Science, Marketing Technology, agency partners, the content leadership team, and Marketing Services Media to improve how Visa plans, measures, and optimizes media investment decisions and to identify opportunities where investment choices can benefit both the brand and clients.\nThe role helps evolve Visa’s media approach by using audience intelligence, targeting, and measurement together to improve portfolio decisions, speed learning, and strengthen business results over time.\nStrategy & Portfolio:\nLead Visa’s US media investment model and audience strategy, including allocation frameworks, investment priorities, high-value audience development, and decision rules across brand and performance objectives.\nSet the portfolio operating model for how investment decisions are made, adjusted, and reviewed over time.\nGuide trade-offs across audiences, tentpole moments, and investment priorities so media dollars go to the opportunities with the strongest strategic and commercial value.\nOwn the portfolio prioritization and media investment recommendations for Visa’s largest sponsorship moments, including the Olympics and FIFA.\nPartner with the content leader to align investment choices to the most strategically important brand opportunities while retaining ownership of audience strategy, media allocation, investment governance, and performance accountability.\nPartner with Marketing Services Media to identify investment opportunities where both the brand and clients can benefit while keeping portfolio decisions grounded in clear commercial and strategic priorities.\nLead the operating rhythm and decision environment for internal media experts and agency partners, ensuring clear accountability, stronger prioritization, and higher execution quality. \nAudience + Measurement System:\nOwn audience strategy for the portfolio, including defining priority cohorts, high-value audience frameworks, and the signals used to guide targeting and investment decisions.\nUse audience and cohort intelligence from first party and near first-party signals to determine where Visa should concentrate investment, sharpen targeting, and improve delivery decisions.\nLead modern audience delivery systems across addressable media, platform-native buying environments, automated activation, and AI-enabled optimization.\nBuild measurement capabilities that connect media exposure to business outcomes, including closed-loop approaches tied to brand outcomes, high-value behaviors, payment volume, and other priority signals.\nPartner closely with Insights & Analytics teams to define measurement frameworks, testing strategies, incrementality approaches, and learning agendas that strengthen portfolio decisions.\nAdvance measurement infrastructure by integrating martech, platform data, and internal systems to improve signal capture, attribution, reporting, and decision support.\nEstablish investment guardrails, KPI frameworks, and operating rhythms that enable faster learning, clear trade-offs, and strong accountability across audiences and investments.\nPartner with Finance to ensure disciplined budget management, accurate forecasting, and a clear view of return, efficiency, and scaling decisions.\nThought Leadership:\nBring a clear point of view on how signal loss, AI-driven discovery, platform automation, and changing consumer behavior are reshaping media investment and performance.\nUse external trends, tools, and market intelligence to understand how leading brands are evolving allocation models, targeting, and measurement.\nHelp define where Visa can create advantage through stronger investment discipline, audience intelligence, closed-loop measurement, and integrated platform systems.\nTurn market learning and US experience into recommendations that improve portfolio governance and future scale.\nLeadership & Culture:\nBuild a team culture grounded in clear decision-making, disciplined investment management, and continuous learning.\nCreate operating clarity across internal teams and partners so media decisions move faster and with stronger accountability.\nOperate effectively within a complex, matrixed organization, building alignment and influence without direct authority where needed. \nWhat Success Looks Like:\nVisa’s US media investments are guided by a clear, repeatable allocation model that improves decision quality across audiences, priorities, and major moments.\nAudience strategy is clearly owned within the role and works together with measurement as a connected system that improves targeting, strengthens delivery, and helps Visa place more confident bets.\nMedia dollars move with greater speed and discipline because trade-offs, decision rules, and performance signals are clearly defined.\nMajor sponsorship investments, including the Olympics and FIFA, are evaluated as enterprise portfolio decisions with clear rationale, strong governance, and measurable business value.\nLeadership has greater confidence in where media dollars are going, why those choices are being made, and what results they are producing.\nThe partnership with the content leader produces stronger integrated opportunities while preserving clear ownership of media investment and performance accountability.\nThe partnership with Marketing Services Media helps identify investment opportunities that benefit both the brand and clients while keeping decisions grounded in portfolio discipline.\nThe US market develops repeatable investment practices that can inform broader scale where relevant.\nVisa is recognized internally as a disciplined media investor with stronger allocation governance, clearer measurement, and improving business outcomes over time.\nVisa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.\nNo visa sponsorship will be provided for this position.\nQualifications\nBasic Qualifications:\n12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced Degree (e.g., Master's, MBA, JD, MD), or a minimum of 5 years of work experience with a PhD.\nPreferred Qualifications:\n15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, or MD); PhD with 9+ years of experience.\n15+ years of experience in paid media, media strategy, investment management, audience development, or related marketing disciplines, including meaningful agency-side experience.\nProven success building audience strategies using first-party or near first-party data, segmentation, cohort frameworks, and advanced activation techniques.\nStrong expertise in marketing technology, platform automation, AI-enabled optimization, and the application of these tools to improve media performance.\nDeep knowledge of media measurement, attribution, testing, incrementality, and executive-level performance reporting.\nExperience leading high-performing teams and influencing cross-functional stakeholders in complex, matrixed organizations.\nStrong commercial and financial acumen, with experience managing significant media budgets and making data-informed investment decisions.\nExcellent written and verbal communication skills, with the ability to translate complexity into clear, compelling recommendations for senior leaders.\nBachelor’s degree or equivalent experience required; MBA or advanced degree preferred.\nA test-and-learn mindset, strong curiosity, and a bias toward action, innovation, and measurable outcomes.\n\nInformation for US Applicants\nFor roles located in the US, the estimated salary range for this position is $208,000.00 to $ 333,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.Work Hours\nVaries upon the needs of the department.\nTravel Requirements\nThis position requires travel 5-10% of the time.\nMental/Physical Requirements\nThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.\nVisa is an EEO Employer\nQualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.","description_format":"text","description_chars":10228,"description_truncated":false,"requirements":{"experience_years_min":15,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Equity","Life insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-11-10T02:42:45Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 756 · green card filings: 121","filings_12m":756,"filings_prev_12m":1087,"green_card_filings_12m":121,"median_offered_wage_usd":147620,"route":null,"cap_exempt":false,"checked_at":"2026-11-09T07:32:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":34,"reasons":["conf:3","win:early","comp:brand"],"computed_at":"2026-11-10T05:49:23Z"},"pay":{"stated_usd_annual":333000,"is_top_pay":true},"html_url":"https://alion.io/job/visa-sr-director-4","json_url":"https://alion.io/job/visa-sr-director-4.json","meta":{"generated_at":"2026-11-10T05:49:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13524,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":83},"rest":"https://alion.io/mcp/rest/get_company?id=83"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvisa-sr-director-4"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvisa-sr-director-4"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvisa-sr-director-4"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/visa-sr-director-4\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvisa-sr-director-4"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3999334}},{"tool":"search_jobs","arguments":{"company":"visa.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3999334},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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