{"id":1990173,"url":"https://alion.io/job/visitepicenter-marketing-manager","title":"Marketing Manager","company":{"id":2410625,"name":"VisitEpicenter","domain":"visitepicenter.com","url":"https://alion.io/company/visitepicenter","size_band":"1-10","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paycom","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Santa Rosa, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":85000,"max":90000,"currency":"USD","period":"year","gross":null,"usd_annual":90000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Premiere Pro","optional":false},{"name":"Canva","optional":false},{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-07T05:33:17Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-12T20:45:21Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Position Summary\nPoppy Bank Epicenter is seeking a creative, strategic, and results-driven Marketing Manager to lead the marketing efforts of our multi-attraction entertainment complex. This position is responsible for developing and executing the marketing strategy for Epicenter and its attractions, restaurants, events, programs, and promotions, and for measuring how well that marketing works.\nSpecifically, the Marketing Manager will\nMaximize the revenues of all revenue centers of the company.\nMaintain and elevate the positive public perception of each of our brands.\nAssist in the growth of Poppy Bank Epicenter in Santa Rosa and into new markets.\nThe ideal candidate is an experienced marketer who can set direction, manage a budget, and lead projects from concept to completion. They should also be comfortable rolling up their sleeves with graphic design, social media, email marketing, websites, and video production.\nThe Marketing Manager will work closely with Epicenter leadership and department managers to align marketing with business goals. They will make sure promotions are planned strategically and communicated consistently, professionally, and on schedule.\nSALARY RANGE: $85,000 - $90,000 annually\nKey Responsibilities\nMarketing Strategy & Planning\nDevelop and carry out an annual marketing plan that supports Epicenter's attendance, revenue, and brand goals across all attractions, restaurants, leagues, group sales, birthday parties, and events.\nPartner with Epicenter leadership and department managers to identify business priorities and turn them into marketing campaigns and promotional calendars.\nPlan and lead multi-channel campaigns from concept through launch and post-campaign review.\nResearch market trends, competitors, and guest demographics to find growth opportunities and guide marketing decisions.\nDevelop pricing promotions, packages, and seasonal offers together with leadership.\nLead weekly Marketing meetings with Executive Team to provide status updates on marketing metrics, progress on campaigns, and brainstorming for new and future marketing efforts.\nBudget & Performance\nDevelop, manage, and track the marketing budget, and allocate spending across channels and campaigns to get the strongest return.\nSet marketing goals and key performance indicators (KPIs). Track and analyze campaign results, including website traffic, social media engagement, email performance, advertising results, and revenue impact.\nPrepare regular marketing reports and recommendations for leadership.\nPlan, buy, and manage paid advertising, including digital, social, print, radio, and outdoor media.\nBrand Management\nOwn and protect the Poppy Bank Epicenter brand, along with the individual identities of Red Eye Barbecue, Sports City, and other Epicenter concepts.\nCreate, maintain, and enforce brand standards and visual guidelines across all marketing materials, signage, websites, and communications.\nReview and approve marketing materials produced by staff, departments, and outside vendors.\nLeadership & Vendor Management\nDirect the work of marketing staff, interns, contractors, and freelancers as assigned.\nSelect, negotiate with, and manage outside agencies, printers, photographers, web developers, and other creative vendors.\nServe as the primary marketing contact for department managers and coordinate their marketing requests and priorities.\nCreative Direction & Content\nDirect and, as needed, produce graphics for Epicenter and its departments, attractions, restaurants, events, leagues, programs, and promotions.\nOversee the design of digital and print materials, including social media graphics, digital signage, flyers, posters, menus, event graphics, web graphics, and email graphics.\nDirect and, as needed, create short-form video content for Instagram, Facebook, TikTok, YouTube Shorts, the website, and digital advertising.\nOversee photography and video capture across Epicenter, including attractions, food and beverage, events, guest experiences, and behind-the-scenes content.\nSocial Media & Digital Marketing\nDevelop and manage the social media strategy across all Epicenter channels, including posting frequency, content mix, and audience growth goals.\nOwn the content calendar for attractions, food and beverage, events, promotions, leagues, parties, and other Epicenter activities.\nIdentify timely and engaging content opportunities tied to events, holidays, sports, community activities, and trends.\nOversee community management and guest engagement on social media and online review platforms.\nEmail Marketing\nDevelop and manage the email marketing strategy, including frequency, audience segmentation, and performance goals.\nWork with leadership to set the priority offers, events, and announcements to feature.\nOversee the creation of email content and test, analyze, and improve performance over time.\nDevelop strategies to grow and maintain Epicenter's marketing email database.\nWebsite Management\nMaintain and update the Poppy Bank Epicenter, Red Eye Barbecue, and Sports City websites in-house and make sure all guest-facing information is accurate and current, including hours, pricing, promotions, events, menus, leagues, programs, and attraction information.\nBuild and update landing pages and promotional content that support campaigns and drive conversions.\nRegularly review all websites for outdated information, broken links, formatting issues, and other needed improvements.\nMonitor website performance and recommend improvements to content, user experience, and search engine optimization (SEO).\nManage larger website projects with outside vendors or developers.\nPublic Relations & Community Partnerships\nLead public relations efforts, including media relations, press releases, and community announcements.\nDevelop and manage sponsorships, community partnerships, influencer relationships, and cross-promotional opportunities.\nRepresent Epicenter at community events and networking opportunities as appropriate.\nGeneral\nMaintain an organized library of marketing assets, photography, video, logos, templates, and completed projects.\nPerform other duties and projects as assigned.\nWork Environment\nThis job operates in a building wide capacity. This role may routinely use electrical equipment, sharp knives, and other potentially dangerous equipment. Proper training will be given prior to using any dangerous equipment. Employees in this role may be exposed to hot water, potentially slippery floors, and cleaning chemicals.\nPhysical Demands\nThe employee may be required to stand for long periods of their shift, climb or balance, and stoop or kneel. The employee must frequently lift and/or move objects up to 20 pounds and occasionally lift and/or move objects up to 50 pounds, using proper lifting procedures.\nReasonable Accommodation\nThe essential duties, responsibilities, qualifications, and physical demands described in this Job Description are representative of those that must be met by a Marketing Manager to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions so long as the accommodation does not cause undue hardship on Santa Rosa Entertainment dba Poppy Bank Epicenter.\nRequired Qualifications\n4+ years of marketing experience, including at least 2 years leading campaigns or managing marketing programs. Experience in hospitality, entertainment, food and beverage, or retail is preferred.\nBachelor's degree in Marketing, Communications, Business, or a related field preferred, or equivalent experience.\nProven ability to develop marketing strategies and measure their results.\nExperience managing a marketing budget and paid advertising.\nExperience directing the work of staff, freelancers, or vendors.\nStrong graphic design skills using Adobe Creative Suite, Canva, or similar programs.\nAbility to create and edit short-form marketing videos using Canva, CapCut, Adobe Premiere, Adobe Express, or similar programs.\nExperience with website management, email marketing platforms, social media management tools, and analytics tools such as Google Analytics and Meta Business Suite.\nStrong writing, editing, and communication skills.\nAbility to manage multiple projects, priorities, and deadlines at the same time.\nStrong attention to detail, organizational skills, and decision-making skills.\nAbility to work independently and collaborate with managers throughout the organization.\nComfortable working in a fast-paced entertainment and hospitality environment.\nBe a team player. Look for opportunities to help another team member.\nWork hard to maintain and promote a positive work environment.\nThe Marketing Manager works primarily during the daytime; however, there will be occasions where the incumbent needs to work other shifts. Available to work days, nights, weekends, and holidays as necessary.\nHas the ability to work in a noisy, fast-paced environment with many distractions.\nHas the ability to lift and carry up to 50 lbs.\nHas the ability to move around the facility and walk or stand for long periods of the shift.\nHas the ability to reach, bend, stoop, mop, sweep and clean frequently.\nBe able to work in a standing position for long periods of time.\nMust have exceptional hygiene and grooming habits.","description_format":"text","description_chars":9323,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":2,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Virtual & Augmented Reality","Theme Parks & Attractions","Multimodal AI"],"lifecycle":[{"event":"open","at":"2026-10-07T05:33:17Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.853,"p_room":1,"age_days":5,"expected_fill_days":25,"reasons":["conf:10","win:early"],"computed_at":"2026-10-12T06:55:09Z"},"pay":{"stated_usd_annual":90000,"is_top_pay":false},"html_url":"https://alion.io/job/visitepicenter-marketing-manager","json_url":"https://alion.io/job/visitepicenter-marketing-manager.json","meta":{"generated_at":"2026-10-12T22:55:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":37535,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2410625},"rest":"https://alion.io/mcp/rest/get_company?id=2410625"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvisitepicenter-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvisitepicenter-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvisitepicenter-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/visitepicenter-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvisitepicenter-marketing-manager"}]}