{"id":669906,"url":"https://alion.io/job/vistamusic-ux-research-conversion-specialist-2","title":"UX Research & Conversion Specialist","company":{"id":687009,"name":"Vista Musical Instruments","domain":"vistamusic.com","url":"https://alion.io/company/vistamusic","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"D","score":46,"open_postings":10,"ghost_share":0.9,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Design","role_family":"Design","seniority":null,"employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Jakarta, Indonesia"],"countries":["ID"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2025-08-06T00:00:00Z","employer_posted_date":"2025-08-06","last_verified_at":"2026-11-04T12:02:04Z","board_verified":true,"closed_at":null,"days_open":455,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":455},"description":"Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny’s. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.\nEstablished in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.\nJob Overview:\nWe are seeking a versatile UX Research & Conversion Specialist to join our dynamic UX/UI team. This hybrid role combines user research expertise with a sharp focus on E-commerce conversion optimization, bridging the gap between understanding user behavior and implementing actionable strategies to enhance performance. You will work closely with cross-functional teams, including developers, marketers, and designers, to drive data-informed decisions for our global brands and E-commerce platforms.\nResponsibilities:\nUser Research\nConduct qualitative and quantitative research methods, including user interviews, surveys, heatmaps, and usability testing, to identify pain points and opportunities for improvement.\nDevelop user personas, journey maps, and actionable insights to guide design and development efforts.\nAnalyze Shopify Analytics and behavior flows to understand user interactions across multiple E-commerce platforms.\nDeliver comprehensive research reports to inform design and business strategies.\nConversion Optimization\nAudit user flows (e.g., product pages, checkout) and suggest improvements to enhance conversion rates and reduce cart abandonment.\nDesign and implement A/B tests on layouts, CTAs, and messaging to optimize performance.\nCollaborate with branding and marketing teams to align designs with business goals, ensuring a seamless customer journey.\nDevelop and implement strategies for upselling, cross-selling, and personalization within Shopify.\nProvides weekly insights on how customers engage with design elements, banners, and store UX.\nCross-Functional Collaboration\nPartner with developers to ensure research findings and conversion strategies are implemented effectively.\nCollaborate with copywriters, marketing teams, and product managers to align messaging with UX goals.\nContribute to and maintain a consistent design system, ensuring findings and improvements integrate seamlessly into components.\nAnalytics & Reporting\nUse tools such as Google Analytics, Hotjar, and Optimizely to track key performance indicators, including bounce rates, click-through rates, and overall conversion rates.\nProvide regular performance reports, highlighting successes and areas for improvement.\nRequirements:\nBachelor’s degree in User Experience, Human-Computer Interaction, Psychology, Marketing, or related field. Equivalent work experience is acceptable.\n3+ years in UX research, conversion optimization, or related roles within an E-commerce environment.\nProficiency in analytics tools such as Google Analytics, Shopify Analytics, and Hotjar.\nExperience with CRO tools like Optimizely, VWO, Shoplift or Google Optimize.\nFamiliarity with usability testing platforms (e.g., Shoplift, Maze).\nBasic understanding of Shopify architecture and Liquid (preferred).\nExcellent communication and collaboration skills, with the ability to present findings to both technical and non-technical stakeholders.\nStrong problem-solving mindset and attention to detail.\nExperience in E-commerce design or development, particularly within Shopify ecosystems.\nFamiliarity with A/B testing methodologies and tools.\nKnowledge of regional markets (Southeast Asia, Australia, UK or the US).","description_format":"text","description_chars":4326,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["E-commerce Platforms","Musical Instruments"],"lifecycle":[{"event":"open","at":"2026-09-10T22:21:51Z"}],"visa":[],"liveness":{"score":3,"band":"cold","label":"Long shot","p_open":1,"p_active":0.124,"p_room":0.28,"age_days":455,"expected_fill_days":30,"reasons":["conf:0","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/vistamusic-ux-research-conversion-specialist-2","json_url":"https://alion.io/job/vistamusic-ux-research-conversion-specialist-2.json","meta":{"generated_at":"2026-11-04T16:34:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25258,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":687009},"rest":"https://alion.io/mcp/rest/get_company?id=687009"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvistamusic-ux-research-conversion-specialist-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvistamusic-ux-research-conversion-specialist-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvistamusic-ux-research-conversion-specialist-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vistamusic-ux-research-conversion-specialist-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvistamusic-ux-research-conversion-specialist-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":669906}},{"tool":"search_jobs","arguments":{"company":"vistamusic.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":669906},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}