{"id":3785420,"url":"https://alion.io/job/vita-coco-senior-communications-manager","title":"Senior Communications Manager","company":{"id":450125,"name":"Vita Coco","domain":"vitacoco.com","url":"https://alion.io/company/vita-coco","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-11-05T01:54:04Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-11T22:02:48Z","board_verified":false,"closed_at":"2026-11-11T22:02:48Z","days_open":6,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":6},"description":"Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO. \nAs a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing. \nWe’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.\nOur Values: \nHuman First: We lead with inclusivity, transparency, and empathy. \nNothing is Impossible: We experiment, learn, and keep moving forward. \nUnited by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. \nPart of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally \nThe Senior Communications Manager is responsible for protecting, promoting, and elevating the Vita Coco brand and corporate reputation through integrated communications strategies across consumer, corporate, internal, and crisis communications. This role serves as the central communications lead, partnering closely with Marketing, Executive Leadership, and ESG to ensure Vita Coco's stories are effectively told to consumers, customers, and employees. The Senior Communications Manager owns external PR agency management, executive thought leadership, internal communications programs, and enterprise brand risk communications. This person will proactively identify opportunities to enhance Vita Coco's reputation while ensuring the organization is prepared to respond to potential issues that could impact brand trust or business performance. This role sits within the Marketing team and will report into the Director of Brand & Trade Marketing.\nKey Responsibilities:\nConsumer Communications & Public Relations\nDevelop communication plans for innovation launches, partnerships, sponsorships, retail moments, and company milestones with the goal of securing earned media across verticals\nManage external PR agency, establishing clear objectives, KPIs, priorities, budgets, and performance expectations.\nIdentify and secure high-impact media opportunities that increase awareness, relevance, and credibility for Vita Coco\nPartner with Brand Marketing, Content, Influencer, and Creative teams to ensure earned media efforts are integrated into broader marketing campaigns and programmatic recaps\nCorporate Communications & Executive Visibility\nDevelop and execute corporate storytelling strategies that elevate Vita Coco's business, culture, innovation, sustainability, and growth story\nLead visibility opportunities for founder Mike Kirban, including speaking engagements, panels, media interviews, conference participation, and thought leadership content\nManage media relations for corporate announcements, business milestones, partnerships, earnings-related communications, and leadership positioning\nDraft executive messaging, talking points, Q&A documents, speeches, and media preparation materials.\nInternal Communications\nEnsure key business, marketing, and commercial updates are effectively communicated throughout the organization.\nCreate and manage recurring internal communications materials, including internal quarterly Town Hall presentations, internal marketing updates, and leadership presentation materials\nPartner with cross-functional teams to translate complex initiatives into clear, engaging communications for employees.\nBrand Risk & Crisis Communications\nLead Vita Coco's brand risk communications workstream, partnering with ESG, Ops, ESG, legal, and leadership to proactively identify potential reputational risks.\nFacilitate regular cross-functional risk reviews to ensure communication readiness and alignment.\nDevelop and maintain crisis communications frameworks, response protocols, and communication playbooks.\nCreate proactive and reactive communication strategies for potential brand and business issues\nServe as communications lead during issues and crisis situations, coordinating messaging across stakeholders.\nQualifications \n8+ years of communications, public relations, corporate communications, or brand communications experience either in-house or at an agency \nExperience with public company comms preferred \nExperience managing external PR agencies and communications partners. \nProven success securing and managing earned media opportunities. \nExperience working cross-functionally within a fast-paced environment \nAbility to navigate potentially sensitive and high-pressure situations with discretion and professionalism \nCollaborative and comfortable navigating across all levels of the organization\nThis is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.\nUS Pay Range\n$130,000—$150,000 USD\nA NOTE FROM US \nWe welcome you to apply-even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you. \nPrivacy Policy","description_format":"text","description_chars":5638,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Soft Drinks"],"lifecycle":[{"event":"open","at":"2026-11-05T03:18:50Z"},{"event":"close","at":"2026-11-11T22:02:48Z"}],"visa":[],"liveness":null,"pay":{"stated_usd_annual":150000,"is_top_pay":true},"html_url":"https://alion.io/job/vita-coco-senior-communications-manager","json_url":"https://alion.io/job/vita-coco-senior-communications-manager.json","meta":{"generated_at":"2026-11-12T06:25:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12758,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":450125},"rest":"https://alion.io/mcp/rest/get_company?id=450125"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fvita-coco-senior-communications-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fvita-coco-senior-communications-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fvita-coco-senior-communications-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/vita-coco-senior-communications-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fvita-coco-senior-communications-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3785420}},{"tool":"search_jobs","arguments":{"company":"vitacoco.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3785420},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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